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You haven’t really heard music until you’ve listen with a solid set of headphones. The technology has been around long enough at this point that you really don’t need to burn a hole through your wallet to afford a pair. Look at Sony. Right now, Sony’s WH-CH720N noise-canceling headphones which normally go for $150 have been cut in price for a limited time. The pink and white options have been brought down by 35% each, landing on the new price of $98. The black, however, have been discounted even further at 35% off which brings it down to just $88. That’s a savings of $62.

I’ve got to hand it to Sony. The company’s name choice when it comes to its flagship set of headphones never seizes to amaze me. If we check out Apple’s over-the-ear headphones, we’ll see they appropriately been dubbed the AirPods Max. Samsung’s earbuds are eloquently named Galaxy Buds, fitting into line all the other Samsung Galaxy personal devices.

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But then we have Sony. Oh, Sony. Here we have the WH-CH720N noise-canceling headphones. One might think some product manage at Sony was having a hectic day and mistakenly filled out the field on some form with not the product name but with its SKU number. Honestly though? It kind of rocks.

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Worried the impending arrival of $80 games might price you out of your favourite hobby? Well if Borderlands 4 follows suit, Gearbox boss Randy Pitchford has suggested the community should just suck it up and deal with it. “If you’re a real fan,” he recently told a potential purchaser, “you’ll find a way to make it happen.”

Pitchford made the proclamation on social media after a Borderlands fan opined, “Randy, [Borderlands 4] better not be $80. Don’t take that risk, a lot of gamers aren’t gonna pay $80 and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher.”

But Pitchford begged to differ. “Not my call,” he insisted, before dismissing pricing concerns. “If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlour in Pismo Beach and I found a way to make it happen.”

The response from Borderlands fans on social media was, unsurprisingly, swift, strong, and overwhelmingly negative. “Thanks, now I won’t buy the Game even if it costs $70”, one person wrote, while another added, “That has to be one of the worst CEO replies from recent memory.” Another called Pitchford’s comment “elitist [and] out of touch”; “Rich person says just find the money,” another wrote, with plenty more using considerably stronger language.

Of course, none of this means Borderlands 4 will cost $80 dollars when it eventually arrives, but the industry certainly seems to be heading in that direction. Nintendo got the ball rolling earlier this year, when it announced a $79.99 USD price tag for Mario Kart World on Switch 2, and Microsoft was quick to follow, confirming some Xbox game prices would rise to $79.99 at the end of 2025 – presumably in time for this year’s Call of Duty.

Notably, however, Borderlands 4 publisher Take-Two has relayed a more cautious approach to price increases, with CEO Strauss Zelnick recently reiterating the company’s stance on variable, game-by-game pricing. While some analysts have speculated next year’s GTA 6 might reach as much as $100, one of the only confirmed prices on Take-Two’s upcoming roster is Mafia: The Old Country, which costs $50. Borderlands 4 pricing details are yet to be shared.

But while customers might balk at the rising cost of games, former PlayStation exec Shuhei Yoshida recently suggested the move was inevitable. “I think it was going to happen sooner or later,” he explained in the wake of Mario Kart World’s price reveal, “maybe not from Nintendo, but it was going to happen eventually. We live in contrasting times, where inflation is real and significant, but people expect games that are ever more ambitious and therefore expensive to develop to cost the same. It’s an impossible equation.”

As for Borderlands 4, that’s set to launch for PC, PS5, and Xbox Series X/S on 12th September after Take-Two announced it was bringing its release forward.

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This Sony Noise-Cancelling Headphones Hit Their Lowest Price for Memorial Day, You’ll Barely Pay a Thing

$80 for Borderlands 4 too costly? Randy Pitchford says, “If you’re a real fan, you’ll find a way to make it happen”