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Tether to tap Rumble for USAT stablecoin distribution
Crypto Trends

Tether to tap Rumble for USAT stablecoin distribution

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Tether is turning to video streaming platform Rumble to roll out USAT, its newly launched U.S.-regulated stablecoin, as part of its return to the American market.

Summary

  • Tether is looking to use Rumble’s 51 million monthly active users to promote adoption of its new USAT stablecoin.
  • CEO Paolo Ardoino says Rumble will launch a crypto wallet later this year featuring USAT and other tokens.
  • The push comes as part of the stablecoin issuer’s re-entry into the U.S. market, supported by new stablecoin regulations under the GENIUS Act.

Tether, the world’s largest stablecoin issuer, has revealed plans to capitalize on the user base of video streaming platform Rumble to drive adoption of its new U.S.-regulated stablecoin, USAT. CEO Paolo Ardoino disclosed the partnership during a panel at Token2049 in Singapore, a move to deepen its push into the U.S. crypto market.

Ardoino stated that the video streaming platform will soon launch a crypto wallet integrated with Tether’s infrastructure. The wallet, expected later this year, will feature USAT, offering Rumble’s 51 million active users easy access to the digital dollar.

CEO Paolo Ardoino at Token2049 | Source: Tether

The initiative builds on the company’s $775 million investment in Rumble last year, which secured the company a 48% stake in the YouTube rival, as reported by Bloomberg. With competition heating up in the U.S. stablecoin market, currently dominated by rival Circle’s USDC (USDC), the USDT (USDT) issuer is betting that direct integration with a major content platform will give USAT a competitive edge.

According to Ardoino, Rumble’s wallet will be central to future growth, not only for USAT but also for other products such as its tokenized gold offering. This will position Rumble as an important distribution channel in the stablecoin issuer’s broader plan to further strengthen its place in the stablecoin sector.

Tether eyes U.S. market comeback with USAT

Tether’s USAT on Rumble move comes amid a broader push to gain a foothold in the U.S. market. After years of absence following regulatory hurdles, including a $41 million fine in 2021, the company re-entered the U.S. with the launch of USAT in September, appointing Bo Hines, a former White House crypto advisor, to lead the initiative.

USAT is designed to comply with the GENIUS Act, the stablecoin regulation signed into law by President Trump in July. The legislation allows dollar-backed stablecoins to be issued under strict federal guidelines, opening the door for more listings and broader adoption.

With its new stablecoin, Tether hopes to challenge the stablecoins from incumbents like Circle, World Liberty Financial, and Ripple in the high-stakes race to dominate the American digital dollar space.



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Tether unveils U.S-regulated stablecoin USAT, with Bo Hines as CEO
Crypto Trends

Tether unveils U.S-regulated stablecoin USAT, with Bo Hines as CEO

by admin



Tether has announced the planned launch of its U.S.-regulated stablecoin USAT, with Bo Hines, former digital assets advisor to President Donald Trump, as head of the project.

Summary

  • Tether plans to unveil its U.S.-regulated stablecoin USAT later this year.
  • Bo Hines, who joined Tether in August 2025, will be the chief executive officer of Tether USAT.

Tether said on Sept. 12 that it planned to issue USAT as a regulated, dollar-backed stablecoin for the U.S. market, and that Bo Hines would become its first chief executive officer.

Unveiling of USAT and Hines appointment as CEO positions Tether UAST as a project that boasts “transparent reserves, strong governance, and American leadership from day one,” the company said in the press release.

USAT will comply with the GENIUS Act, the stablecoin legislation that recently became law in the United States. GENIUS targets stablecoin issuance and supports adoption across the U.S., with digital asset innovation central to the shift in approach to financial regulation regarding crypto.

“I am honored to lead USAT as we prepare for its launch, creating a U.S.-regulated dollar-backed stablecoin designed to strengthen America’s role in the global economy,” said Bo Hines. “By building USAT with compliance, transparency, and innovation at its core, we are ensuring that the dollar remains the foundation of trust in the digital asset space.”

Tether will tap into federally regulated crypto bank Anchorage Digital as the token issuer. Meanwhile, Cantor Fitzgerald is set to be USAT’s reserves manager. USAT launch is targeted for rollout in late 2025.

Compliance key to Tether growth

Tether’s upcoming entry into the U.S.-regulated stablecoin market will see it battle for traction alongside key players such as Circle, Ripple and World Liberty Financial. Hines joined Tether in August, with the company announcing he would lead its U.S. expansion efforts.

Making inroads as a compliant stablecoin also means no major uncertainty as that which befell Tether’s flagship product – the USDT (USDT) as European Union’s Markets in Crypto Assets rules came into effect in December 2024. Compliance across the U.S. means Tether could eye public listing in the country.

USDT is the world’s largest stablecoin, with a market capitalization of over $169 billion. Usage across the globe sees its daily transaction volumes exceed those of many traditional finance giants, including credit card and remittance providers.

Meanwhile, Tether Group’s footprint as a crypto company saw it net over $13 billion in profits in 2024, and it is currently one of the largest holders of U.S. Treasuries. According to recent details, Tether has outpaced Germany, South Korea, and Australia to rank 18th on the list of leading U.S. Treasuries holders.

Commenting on Tether’s growth, CEO Paolo Ardoino said:

“Today, with the introduction of USAT and Bo Hines’s appointment as future CEO of Tether USAT, we are taking the next natural step, bringing that same strength to the U.S. under a world-leading U.S.-regulatory framework.”



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Tether Launches New U.s. Stablecoin, Usat, Tapping Bo Hines As Ceo
GameFi Guides

Tether Launches New U.S. Stablecoin, USAT, Tapping Bo Hines as CEO

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Tether, the company behind the world’s largest stablecoin, USDT, today unveiled a new U.S.-regulated stablecoin called USAT, designed specifically for the American market. The announcement, made during an event in New York City, also revealed the appointment of Bo Hines as the future CEO of Tether’s new American division.

The move comes amid a period of significant growth for the stablecoin sector, which has seen its total market capitalization expand from $208 billion to $287 billion this year. This expansion has been supported by new regulatory clarity, including the passage of the GENIUS Act in mid-July. The law, signed by President Donald Trump, establishes a federal framework for stablecoin issuers.

USAT is designed to be fully compliant with the new GENIUS Act. Tether has partnered with federally regulated crypto bank Anchorage Digital, which will serve as the token’s issuer. Cantor Fitzgerald will manage the reserves, ensuring the stablecoin is backed 1:1 by the U.S. dollar with disclosed reserves, a critical component of the new regulatory standards.

“For over a decade, Tether – as the creator of the stablecoin industry – has issued USD₮, the backbone of the digital economy, and today the U.S dollar stablecoin for hundreds of millions of underserved people living in emerging markets, proving that digital assets can deliver trust, resilience, and freedom on a global scale. Today, with the introduction of USA₮ and Bo Hines’s appointment as future CEO of Tether USA₮, we are taking the next natural step, bringing that same strength to the U.S. under a world-leading U.S.-regulatory framework,” said Paolo Ardoino, CEO of Tether.

According to Ardoino, the motivation behind the new stablecoin is to bring the benefits of digital dollars to the U.S., the world’s most prominent financial market. While Tether’s existing USDT stablecoin has a market cap of $169 billion and is widely used in emerging markets, USAT is being framed as a product tailored for U.S. businesses and institutions.

Bo Hines, CEO-Designate of Tether USA₮, a lawyer and former director of the White House Crypto Council, will lead the new U.S. entity. In a statement, Hines expressed, “I am honored to lead USA₮ as we prepare for its launch, creating a U.S.-regulated dollar-backed stablecoin designed to strengthen America’s role in the global economy,” he added,. “By building USA₮ with compliance, transparency, and innovation at its core, we are ensuring that the dollar remains the foundation of trust in the digital asset space.”

Also Read: OKX and Tether Join Forces to Simplify Cross-Chain USDT Transfers



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Crypto Trends

Tether Coming to America: Reveals ‘US-Regulated’ USAT Stablecoin, With Its Own CEO

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Stablecoin giant Tether furthered its push into the United States on Friday, announcing a previously teased U.S.-specific stablecoin designed to comply with new laws. 

The token project, dubbed USAT, will be led by Bo Hines, former executive director of the White House’s digital assets working group. Hines will serve as USAT’s CEO from Charlotte, North Carolina, where he and his family are based. Hines left the Trump administration last month, and immediately signed on as Tether’s strategic advisor for U.S. policy.

The token will be issued by Anchorage Digital and is expected to launch by the end of this year. USAT will be headquartered in Charlotte, Hines confirmed to Decrypt, with an office that will likely feature a “lean” team.

Anchorage Digital will be a shareholder in the  new U.S. company operating USAT, Tether CEO Paolo Ardoino said.

Tether invented the stablecoin. Now we’re bringing it home 🇺🇸

Meet USA₮ — the digital dollar for creators, earners, and everyone left behind. Made for America. Fast. Borderless.

Tether is powering digital dollars for the next generation.

Coming soon.. pic.twitter.com/1ANlhR1oqR

— USAT (@USAT_io) September 12, 2025

Ardoino previously told Decrypt at the White House in July that the company intended to create a U.S.-specific stablecoin, which will cater to different use cases than USDT, the company’s flagship stablecoin.

“We have built the most popular distribution channel for the United States, but also for the United States to reach the world,” Ardoino said Friday. “With USAT and USDT together… we can [bring financial services] to the rest of the world and also the underserved communities in the United States.”

For years, Tether has avoided a major U.S. presence. Its $170 billion stablecoin USDT token has not yet had its reserves audited by a Big Four firm, and the token has also faced criticism in the past for its use in criminal activity. Tether, handily the largest stablecoin issuer in the world, is currently headquartered in El Salvador. 

In the wake of Donald Trump’s re-election last year, though, the company has aggressively pushed to establish itself stateside and openly compete with rival firms pitching themselves as more regulatory-compliant Tether alternatives.

The company is intimately connected with U.S. Commerce Secretary Howard Lutnick, a major Tether booster. Lutnick’s Wall Street firm, Cantor Fitzgerald, says it custodies billions of dollars worth of U.S. Treasuries backing USDT.

Following the passage of the GENIUS Act in July—which for the first time established a legal framework for issuing and trading stablecoins in the United States—Tether CEO Ardoino told Decrypt the company intends to make USDT compliant with the new law, and thus accessible in the U.S. market. 

Compliance would involve obeying stringent U.S. anti-money laundering laws and undergoing intricate audits. Ardoino said he fully intends to have USDT meet those standards.

On Friday, Ardoino doubled down on Tether’s commitment to get USDT greenlit in the United States via the GENIUS Act’s pathway for foreign issuers.



When asked by Decrypt what the difference in appeal will be between USAT and USDT, if both tokens are eventually made available in U.S. markets, Ardoino said Friday that USAT will be designed as an “America-first” product branded to speak to the needs of U.S. users. USDT, which is established in the global market, will serve as “the distribution channel for USAT abroad,” he added. 

Ardoino specifically pushed back on the prospect, however, of USAT or its partners offering yield to holders, similar to rival stablecoin issuer Circle’s lucrative arrangement with Coinbase. 

“We’ll see,” Ardoino said of such plans, “But I’m not a huge fan of that part of the stablecoin business, because I think it will make stablecoins less sustainable.”

He elaborated that Tether uses the yield it generates on its massive U.S. Treasury reserves to invest in the company’s distribution channels, which he said are unparalleled and key to Tether’s dominance.

“Sharing the yield is done by our competitors because they don’t own the distribution network,” he said, “but we own the distribution network, and we still believe we can bring the same utility and same returns to users through different means that are more established [and] crypto-native.”

The company announced the news today at a spy museum in midtown Manhattan. The event, decked out with patriotic Tether paraphernalia and American flags, was attended by prominent D.C. movers and shakers including Hines’ White House successor Patrick Witt, chair of the House Financial Services Subcommittee on Digital Assets Rep. Bryan Steil (R-WI), former GOP Speaker of the House Kevin McCarthy, and numerous prominent industry lobbyists.

On Friday, Ardoino also teased Tether’s other endeavors, including expanding its Bitcoin mining capabilities.

“Tether is going to become the biggest Bitcoin miner in the world by the end of this year,” he said.

Editor’s note: This story was updated after publication to add comments from Ardoino and Hines along with further details.

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