In 2020, I bought an iPhone 12 to replace my aging Pixel 3, and nearly five years later, I’m still using that same device because it works fine and Apple has yet to bring the feature I want most on a regular iPhone: a ProMotion display. If you’re not familiar with the company’s marketing lingo, ProMotion is its way of describing a high-refresh rate display.
Apple introduced ProMotion with the iPhone 13 Pro. Since then, every Pro model has offered a 120Hz refresh rate display with the ability to scale down to 1Hz for always-on functionality. That’s great for gaming and day-to-day use; higher refresh rates make every interaction on the iPhone’s touchscreen look and feel smoother. In fact, high refresh rate displays are such a well-liked feature that most Android manufacturers have begun offering them on their entry-level devices, but it’s still something you need to spend $1,000 to get on an iPhone..
If you ask me, that’s a problem for Apple. The closest I got to upgrading was in 2023 when it released the iPhone 15, which was the first regular model to include the company’s Dynamic Island display cutout after it debuted on the iPhone 14 Pro. In the end, even the iPhone 15, with its better display, camera and USB-C charging, wasn’t enough to convince me to part with the iPhone 12, because the new model didn’t include a ProMotion screen. I imagine I’m not the only person who kept their old iPhone for the same reason.
At this point, Apple’s trickle-down strategy is painfully behind its competitors. In 2022, when display analyst Ross Young correctly predicted the entire iPhone 15 would offer Dynamic Island displays, he said the company likely wouldn’t bring ProMotion to its regular iPhones until 2024 at the earliest. He blamed the timing on a supply chain that “[couldn’t] support” the feature on Apple’s more affordable handsets. Whether or not that was true, I don’t know. In 2020, the same year Apple released the $799 iPhone 12, Google came out with the $700 Pixel 5, which came with a 90Hz OLED.
Either way, it appears my long wait is about to come to an end, with all four 2025 iPhone models — the iPhone 17, 17 Pro, 17 Pro Max and new iPhone 17 Air — reportedly set to offer 120Hz displays. For me, this is the year I upgrade, but I do wonder what it means for the future of the iPhone line.
If I had to guess, Apple’s decision to hold off on bringing ProMotion to the regular iPhone had more to do with the company wanting to give people a reason to spend extra on a Pro model than the limits of one of the largest and most efficient supply chains on the planet. If the pre-release rumors turn out to be true, the iPhone 17 will leave the iPhone Pro in an awkward place. With ProMotion gone as a differentiating feature and the Pro and Pro Max rumored to be made from aluminum again, there aren’t many reasons to go for the more expensive models other than if you want a telephoto camera or a bigger display in the case of the Pro Max.
I suspect this may be the last year we see an iPhone Pro, at least in the format we know it as now. When Senior Editor Devindra Hardawar and I got a chance to talk to Bloomberg’s Mark Gurman during a recent episode of the Engadget podcast, he mentioned that Apple plans to go all in on the iPhone Air. At first, it may offer only a single camera and worse battery life than its siblings, but Gurman said Apple was confident it could further shrink those components over time and make the Air the equal of its current devices.
In other words, the iPhone Air might be a side project now, but it’s easy to envision a future where it becomes the company’s flagship. Maybe it’s wishful thinking, but I’m hopeful Apple plans for a future where the Air and regular iPhone offer similar features, but the company charges a premium for getting those in a sleeker package.
