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‘Stop with the advertising c***:’ The First Descendant dev apologizes for blatant AI ripoff ad, and players express their honest thoughts
Game Reviews

‘Stop with the advertising c***:’ The First Descendant dev apologizes for blatant AI ripoff ad, and players express their honest thoughts

by admin August 19, 2025


Screenshot by Destructoid

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Published: Aug 19, 2025 10:25 am

The First Descendant devs admitted issues in their advertising strategy on TikTok after community backlash over AI-generated videos flooding the platform last week. The issue went to the extreme of a content creator being impersonated without his permission, as if he were endorsing the game.

Developer Nexon explained it didn’t create any of the videos shown in the reported TikTok ads. They used TikTok’s Creative Challenge system to allow other creators to make videos “voluntarily” for The First Descendant, which were automatically used as ads for the game on the platform. Nexon apologized and wrote:

“After confirming with TikTok, we learned that no system currently exists to verify potential copyright infringement, and TikTok is now conducting further investigations to identify any additional cases. One confirmed case involved unauthorized use of DanieltheDemon’s content by another creator. TikTok identified this as a violation of its guidelines and has already blocked the creator’s account.”

The company added that “We are taking the TikTok advertisement issue very seriously, recognizing that we failed to uphold the authenticity of our marketing content and to respect the efforts of our creators and community.” It promised “additional review steps” when publishing promotional material online for The First Descendant. 

DanieltheDemon’s case was the most problematic one. Players spotted what seemed to be him robotically talking over The First Descendant gameplay in an ad on TikTok, but the creator later said it was not him in the video, and he didn’t authorize the use of his likeness in any of the published content. While Nexon didn’t make the video, the company still benefited temporarily from it with the TikTok ad.

The First Descendant community was unmoved by Nexon’s apology. On Steam, most players asked the developer to stop focusing on ads and fix game issues instead.

“Stop with the advertising c***, and make a FUN GAME. Fix the crap you broke, and make it more player-friendly,” an angry player wrote. “The best ads for a game are the people who play it,” a second one added.

Nexon’s reply has yet to make the game’s Reddit community care, but one player, while recognizing the company’s effort, echoed the sentiment that The First Descendant needs improvements first. “Their priorities are off at times, and the game’s balance is a f****** joke to the point where I don’t even play anymore […] but that doesn’t mean I don’t see the effort and care put into the game.”

The First Descendant has a new patch scheduled to release on Aug. 21, with content still to be confirmed. If players are to be heard, the game update will have balance changes and bug fixes that will make them want to advertise The First Descendant to their friends.

Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy



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August 19, 2025 0 comments
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Last Of Us 7 Ellie Crash
Gaming Gear

Put All Your Spoilery ‘Last of Us’ Finale Thoughts Here

by admin May 26, 2025


And the long wait for season three begins. Sunday, HBO aired the season two finale of The Last of Us, and it was a lot. Lots to digest for people who are watching this show on their own, and probably even more for people who are watching as fans of the game. Before our larger recap on Monday, we wanted to give you a chance to talk about your feelings, and we even got showrunners Craig Mazin and Neil Druckmann involved. Spoilers follow.

Season two of The Last of Us ended very much like the midway (ish) point of The Last of Us Part II. After finding and killing two more of Abby’s friends—Mel and Owen—Ellie’s Seattle journey feels like it might be coming to an end. Especially because Mel was pregnant. That was not Ellie’s intention. And so she, Tommy, Dina, and Jesse regroup and decide it’s time to head back to Jackson, even though Abby is still out there.

Just then, Abby arrives. She kills Jesse and threatens to kill the rest. It’s a tense moment that we don’t see the end of. That’s because the show cuts to black and flashes back two days. Abby wakes up at a major WLF base and we know that, next season, we’re going to see what she has been doing all this time.

So, how did that make you feel? Did you like the decision? Did you even get it? At a press conference last week, showrunner Craig Mazin chimed in about how he hopes the audience feels as season two comes to a close.

“What I want the audience to feel thematically at the end of the season is that [the characters] aren’t where they were, but they’re not yet where they are going to go,” Mazin said. “That there has always been a story that we’ve been telling about the good and bad of love, but we switch which side is good and bad sometimes. Because sometimes we do need somebody to punish someone for us. Sometimes we do need somebody to protect us. Sometimes violence must be done to save the innocent. These are difficult moments. But of course, then there are times where sacrifice is called for. Where putting other people first is called for. Where creation does more than destruction.”

“And we are, especially with the porch scene prior to the last episode, and the way we now understand that there is this idea that maybe you could do a little bit better than me, we understand that both Ellie and Abby are moving forward in trouble,” Mazin continues. “They are in moral trouble because their certainty is beginning to fail them. And we can see it here with Ellie, for sure, because faced with the consequences of the thing she’s done and people that didn’t deserve to die dying, she’s starting to feel maybe a swing of the pendulum. And we don’t know where these two are going to end. But what I would hope the audience feels is that they are not done. They’re not done growing or they are not done falling. We’ll have to wait and see which it is.”

“The question that we’re asking and the thing we’re interrogating in this story is: when you’ve committed such horrible things, depending on your circumstance, can you ever come back from that?” Neil Druckmann added. “And we see in that porch scene, Joel is trying to come back from what he’s done even though he doesn’t regret it. And now we have these two characters that are on this downward spiral, trying to do justice for the people that they love and we’ll see how far that goes.”

Do you agree with Mazin and Druckmann here? Talk about that, or whatever else you want to talk about, below. Then check back Monday for not just our final breakdown/recap, but more from the showrunners on the ending of the season.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.



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May 26, 2025 0 comments
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