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Snap is imposing a new storage limit on Snapchat’s Memories feature, which has racked up impressive numbers since its introduction in 2016. According to Snap, users have saved more than one trillion Memories across its platform, and it’s now introducing “Memories Storage Plans” for users who exceed 5GB of Memories.

In a press release, Snap detailed that the introductory storage plan allows up to 100GB of storage for Memories for $1.99 a month. Snapchat+ subscribers, who pay $3.99 a month, will get up to 250GB of storage, while Snapchat’s highest-tier Platinum subscribers will get 5TB included with their $15.99 monthly cost.

Snap said that a “vast majority” of its Snapchat users won’t notice any changes since they’re far from hitting the 5GB limit. For users who hold onto thousands of Snaps, the company is now rolling out these storage plans. To ease the transition from unlimited storage to paid options, Snap will give anyone exceeding 5GB of Memories a year of temporary storage. These new storage subscriptions follow Snap’s latest paid option for its Lens+ subscription, which costs $9 a month.

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Snapchat has introduced a couple of new features it says are “highly requested” by its users. The first is “Infinite Retention,” which as its name implies will allow you to keep a chat history like you could on a messaging app and prevent your messages from disappearing. “We’ve often heard from our community that Snapchatters want to save their chats forever and wish they could build streaks with their favorite groups,” its announcement reads.

The app has been testing the feature since 2024, and now it’s being rolled out broadly. You could already save messages in the app by tapping on them inside the chat, but this one makes things easier. It’s a setting you’ll just have to switch on or off for each conversation. If you enable the setting, the other person in the conversation will get a notification that you did, and they will be able to switch it off if they want. You can, for instance, switch Infinite Retention on for a close friend but keep it off for acquaintances.

In addition, Snapchat is rolling out Group Streaks that will let you contribute to a collective Streak with your friends. To keep up individual Streaks, you’ll have to send and receive at least one photo or video Snap with a friend every day. Group Streaks are easier to keep going, since several people can participate. You can also restore a Group Streak within a week in case it ends.

Jim Lanzone, the CEO of Engadget’s parent company Yahoo, joined the board of directors at Snap on September 12, 2024. No one outside of Engadget’s editorial team has any say in our coverage of the company.

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