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President Donald Trump’s Truth Social platform is taking a significant step toward introducing its own Bitcoin exchange-traded fund (ETF). This move is intended to compete with the world’s largest asset managers, who have increasingly adopted cryptocurrencies over the past year.

Trump’s Truth Social Files For Bitcoin ETF

On Tuesday, NYSE Arca, the all-electronic division of the New York Stock Exchange (NYSE) responsible for most exchange-traded fund trading, filed a 19b-4 form to list a Bitcoin fund associated with Trump’s media company. This filing is a crucial prerequisite for regulatory approval, enabling the fund to launch and trade on a US exchange.

Named the Truth Social Bitcoin ETF, this fund is designed to mirror the price movements of the market’s leading cryptocurrency, providing a more accessible avenue for investors to gain exposure to the cryptocurrency without the need to hold the asset directly.

This initiative comes on the heels of a partnership announced in March between Trump Media and Crypto.com, aimed at developing a range of digital asset products slated for release later this year, contingent on regulatory approval.

$2.5 Billion Bitcoin Treasury And Upcoming ETF

According to a CNBC report on Tuesday, the upcoming offerings are expected to include a mix of cryptocurrencies, such as Bitcoin and Crypto.com’s native Cronos (CRO) token, alongside traditional securities.

These products will be branded under Trump Media and made available to a global audience through major brokerage platforms and the Crypto.com app, which serves over 140 million users worldwide.

Since the launch of spot Bitcoin ETFs in January 2024, the market has experienced remarkable growth, swelling to over $130 billion in total assets. BlackRock’s iShares Bitcoin Trust (IBIT) currently dominates the market, boasting nearly $69 billion in assets, making it the largest digital asset manager globally.

These investment products contributed significantly to the record high reached by BTC last week, nearing the $112,000 mark. Over the past two weeks, BlackRock’s IBIT ETF, Fidelity’s FBTC, and Grayscale’s Mini Trust ETF have received nearly $1 billion in inflows, according to Farside data.

Trump is the majority owner of Truth Social’s parent company, Trump Media & Technology Group, which has made several strategic moves aligned with the cryptocurrency sector in recent months. These moves include trademarking digital asset products and announcing a $2.5 billion Bitcoin treasury plan last week in Las Vegas.

According to the CNBC report, if the Truth Social Bitcoin ETF is approved, it would represent one of “the most politically connected entries” into the already successful Bitcoin exchange-traded fund market.

The daily chart shows the TRUMP memecoin’s price consolidation. Source: TRUMPUSDT on TradingView.com

When writing, the TRUMP memecoin trades at $11.21, down over 84% from its all-time high of $73 reached one day after its launch.

Featured image from DALL-E, chart from TradingView.com

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First Real Bitcoin Purchase

According to BitcoinTalk forum records, on May 22, 2010, Laszlo Hanyecz posted a request to swap 10,000 BTC for two pizzas. A 19-year-old user known as “jercos” agreed. He bought two pies from Papa John’s for roughly $25 and had them sent to Hanyecz’s door. That moment became the first time Bitcoin was used to buy a physical item. It was simple and almost accidental. Few saw it as the start of something big.

A Bitcoin Pizza Day celebration in the Philippines. Image: CryptoBilis

Value Surge Over Time

Based on reports from market data sites, Bitcoin hit a new all-time high of $111,056 on May 23, 2025, up 0.25% in 24 hours. A single coin now tops six figures. Those 10,000 BTC would today buy about 70 million pizzas at the same price. The global crypto market cap sits near $3.50 trillion. This rise shows how early bets on crypto have paid off, though not without big swings along the way.

BTC is currently trading at $108,637. Chart: TradingView

Community Celebrations Worldwide

From Berlin to Manila, local communities celebrate the day with meetups and speeches. In the Philippines, fans organize booths and panels to educate neophytes. They offer advice on wallets, security, and reading blockchain information. In Europe, small restaurants even accept crypto payments for slices. It’s a mix of party atmosphere and beginner lessons. People share stories of their first trades or near-missed gains.

What This Means For Users

For others, Bitcoin Pizza Day is not just nostalgia. It illustrates the risks and rewards of early technology wagers. It reminds consumers how quickly markets shift. Retail investors observe that small decisions in 2010 can equal gigantic amounts today. But it also cautions against wild volatility. Prices increase or decrease by thousands within a matter of hours. Figuring out how to cope with that is now part of rudimentary crypto literacy.

Bitcoin Over The Years

Over 15 years, Bitcoin has gone from underground code to a mainstream asset, exchanges now offer futures, ETFs and custody services, some governments even talk of holding it as a reserve, and US President Donald Trump has called for clear crypto rules.

As wallets and apps get friendlier, people are using Bitcoin for everyday buys and building on-chain payment tools. Before long, grabbing coffee with Bitcoin could feel as normal as swiping a card, an idea that started in 2010 when 10,000 coins bought two pizzas.

Featured image from Unsplash, chart from TradingView