The iPhone 17 is coming. The iPhone 17 is coming! Well, technically, four iPhone 17 devices are reportedly coming on Tuesday, Sept. 9. That’s when Apple will announce a family of new devices, including the iPhone 17, iPhone 17 Pro and 17 Pro Max, and iPhone 17—phones that have been leaking out for the better part of the last year.
Apple sent the following invite to Gizmodo:
iPhone 17 event confirmed for Sept. 9. See ya there! pic.twitter.com/VTJOjYfZYE
— Ray Wong (@raywongy) August 26, 2025
The invite reads “Awe dropping.” Is Apple teasing the orange iPhone 17 Pro? And a maybe a new blue color?
Expected Product Announcements
Apple’s annual fall event, which will once again be held at Apple Park in Cupertino, CA, will also be where the company is expected to announce new Apple Watches (Series 11 and Ultra 3), new AirPods (Pro 3?), and a slew of new features for all of the new devices. If it’s like past years, Tim Cook and pals should also give us release dates for when we can officially install the non-beta releases for Liquid Glass. That includes iOS 26, iPadOS 26, macOS 26 Tahoe, watchOS 26, and tvOS 26.
There’s gonna be a truckload of Apple announcements on Sept. 9. The iPhone 17 Pro and Pro Max are rumored to get even thicker with the biggest camera bump (housing a new 48-megapixel telephoto camera) that Apple has ever put into an iPhone. We may also see a new orange color for the iPhone 17 Pros. The iPhone 16 Plus will almost certainly die this year, and its replacement will likely be the “iPhone 17 Air,” a new, super-thin glass slab with a single camera and possibly reduced battery life due to its skinny frame.
On the accessories and wearables front, we’re anticipating modest updates to the Apple Watch Series 10, maybe a bigger screen (but not a bigger case) for the Apple Watch Ultra 3, and we could see live translations rolled out to AirPods Pro 2 and AirPods 4 with or without a new AirPods Pro 3 announcement.
Gizmodo Live Blog
The leaks have been steady, and many of them have come from reputable sources with solid track records. But you know what they say, nothing is official until it comes straight from the horse’s mouth. So clear your calendar and maybe sell a kidney now (please don’t do that!) cause Apple’s fall gadget bonanza is only a few weeks away.
The only thing for certain that you can count on happening on Sept. 9 is a live blog. Just like we did with last week’s “Made by Google” event for Pixel 10, Samsung’s Unpacked for the Galaxy Z Fold 7 and Z Flip 7, and Apple’s WWDC and Google’s I/O developer conferences this past summer, we’ll be live-blogging the Apple Event.
Apple will be streaming its event on its website at Apple.com and YouTube here, but I promise Gizmodo’s live blog will be more entertaining. It’s also the only place where I’ll reveal the breakfast spread that Apple’s gonna serve to the media. That’s important stuff!