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Google Keep
Product Reviews

I tested Google Keep and found it excels at simple note-taking

by admin October 3, 2025



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The best note-taking apps help you remember crucial information. It’s often done with physical notebooks, but digital note-taking apps provide an easier way. You already carry a smartphone, so using the same device to take notes makes things convenient. Google Keep is one of the most popular note-taking apps used on smartphones globally.

Initially launched in 2013, Google Keep has amassed tens of millions of users within a short period. Because it’s free to use, Google Keep has become a go-to option for people seeking a simple app to store and manage notes.

But, is Google Keep an ideal note-taking tool for you? What are its unique features, and how does it differ from competitors? I’ve extensively reviewed the app to answer these questions for you. Read on to learn about Google Keep’s features, pros, and cons compared to rival note-taking tools.

(Image credit: Google)

Google Keep: Plans and pricing

As I mentioned earlier, Google Keep is a tool you can use at no cost. Google offers it for free, along with various other tools, to keep users attached to its software ecosystem. Anyone with a Google account can enjoy Keep’s features.

However, there’s a catch. Google offers a premium tier for companies that desire collaborative functionalities and access to enhanced features on Google software tools. If your company subscribes to this premium plan, called Workspace, the features of Google Keep don’t change. However, your company can enjoy seamless collaboration on Google Keep and many other Google tools.

Google Workspace has three pricing tiers: Starter, Standard, and Plus. The Starter plan costs $7 per user per month, the Standard plan costs $14 per user per month, and the Plus plan costs $22 per user per month. There’s also an Enterprise Plus plan for large companies that can negotiate custom sales deals with Google’s team.

The Starter plan unlocks 30 GB of storage per account, the Standard plan unlocks 2 TB of storage, and the Plus plan allocates 5 TB to each account. Google Keep’s functionalities remain the same regardless of your plan, but these plans have significant differences in other areas.

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(Image credit: Google)

Google Keep: Features

Google Keep’s core feature is letting users keep and retrieve notes when needed. It lets you create and organize notes, from shopping lists to personal reminders, phone numbers, and workplace ideas. You can then label these notes for easy retrieval later. For example, you can have separate labels named “work” and “personal” and simply click on any label to find the relevant notes when needed.

To create a note, you have various options: a plain note, a list, a note with a drawing, or a note with an image. A plain note can be any text you choose to write. There’s no limit on the number of characters you can store in the plain note.

After writing your plain note, you can add a reminder to it, which will be saved in the Google Reminders app, and you’ll receive an email or push notification reminder at the appropriate time. Google Keep has seamless integrations with other Google tools, making it convenient if you already use one Google app or another.

If a plain note isn’t satisfactory, you can add images or drawings for context. Images can be uploaded directly from your PC or smartphone, but videos aren’t permitted. All uploaded images count towards your allocated storage, which ranges from 15 GB on the free plan to between 30 GB and 5 TB on Workspace plans.

Similarly, you can add drawings to your notes, a feature that is useful when trying to sketch ideas. Forgive me for not being the best artist, but my example below illustrates how adding drawings is done on Google Keep.

(Image credit: Google)

Notably, you can convert your drawing into an image and download it to your device. Drawings help you add significant context to the notes you’ve jotted.

I like that Google Keep provides ample text formatting features. It allows users to break down notes into headings and subheadings, making them easy to read later. You can bold, italicize, and underline specific words or phrases within your notes. The formatting options aren’t as plentiful as what you’ll find on a word processor, expectedly, but they provide the basics that help users create detailed notes.

Another feature I enjoyed is Google Keep’s Optical Character Recognition (OCR), which lets users extract text from uploaded images. The example below illustrates a picture I uploaded and its extracted text.

You can observe that Google Keep extracted the text from the image with a high degree of accuracy. I only needed to adjust the text a little to get a coherent note. The OCR feature isn’t perfect, but it works well most of the time. It’s a valuable feature in many situations, such as a lecture with informative slides displayed on a projector. In this case, you can simply snap a slide and extract the text instead of typing the same thing manually.

Still on the idea of extracting external information into your notes, Google Keep has a browser extension available exclusively on Google Chrome. With this extension, you can download web pages directly as notes to view later. Suppose you encounter a web page that piques your interest, but you’re too busy to read it at the moment. You can simply download it as a note and open it later. My only complaint is that this feature is compatible with Chrome but not with other browsers.

(Image credit: Google)

Another interesting feature is the ability to record voice notes and transcribe them into text. You can add an audio memo to a note, and Google’s sophisticated voice recognition system will translate it to text and also keep the audio recording for future playbacks. In my case, the transcription feature wasn’t perfect, as I had to edit some words and phrases, but it transcribed most words correctly. Note that this feature only works on the mobile app.

I talked about using labels to organize your notes. However, that’s not the only way. You can change the background color of each note to differentiate it from the rest. For example, all personal notes can have one background color, and those related to work can sport another color.

Likewise, you can pin specific notes at the top of your dashboard. These pinned notes, which are of utmost importance, will always be displayed above the other notes you’ve created.

I mentioned reminders earlier, but there’s more to it. You can not only set time-based reminders, but you can also set reminders based on locations. That is, Google will issue a reminder about a note as soon as you arrive at a specific location. For example, you can set Google to remind you about school notes as soon as you arrive at school. You can receive work reminders as soon as you arrive at the office. These reminders are helpful in many day-to-day situations.

Seamless collaboration is one of Google Keep’s main benefits compared to rival note-taking tools. You can easily share your notes with friends, family, and colleagues, and they can view or edit the notes.

To share a note with someone, you can add their email address, and they’ll receive a notification about the note you’ve shared with them. Collaborators can view or edit your notes, and any changes are reflected in real-time.

For example, if you share a checklist, the collaborator can tick off items on the checklist, and it’ll immediately reflect in your Google Keep dashboard. A good thing about Google Keep is that there’s no limit to the number of collaborators you can invite.

Most Google tools allow you to set specific permissions for collaborators (read-only or editing access), but Google Keep bucks the trend. Anyone you invite automatically gets full access, including the ability to edit your notes. I didn’t like this lack of permission management.

Another thing I didn’t like relates to the text formatting options, which I mentioned earlier. Google Keep’s formatting features are basic, unlike the advanced formatting options I’ve encountered on several competing note-taking tools. However, it’s understandable because those tools require paid subscriptions, while Google Keep’s core features are entirely free.

Despite some drawbacks, Google Keep remains an excellent note-taking tool given the features available for free. It’s ideal if you need an intuitive app to keep simple notes. However, it’s not the best option if you need to manage large volumes of notes.

(Image credit: Google)

Google Keep: Interface and in use

Google Keep is as simple to use as it gets. Its features aren’t much, so they are neatly arranged along the dashboard. The dashboard prominently displays the box to create a new note, and after opening this box, formatting options are clearly displayed at the bottom. The main menu lies in the top-left corner and is easy to navigate.

Even as a first-time user, you wouldn’t have problems understanding Google Keep’s interface at a glance. It’s coherent and intuitive, which I’ve observed as the norm with Google tools.

I liked that Google Keep has a built-in option to switch between light and dark theme modes, both on the web version and mobile apps (iOS and Android). I also liked the ability to switch between list and grid views of my notes. Generally, Google Keep has an excellent interface that I enjoyed interacting with.

Google Keep: Support

Google Keep users have access to ample support resources. Given it’s a free tool, there’s no direct support from Google’s team, except you’re a Google Workspace subscriber. However, you can always consult the official Google Keep Help Center, which includes detailed user guides and solutions to common troubleshooting scenarios.

Every Google Keep feature is covered in the Help Center, so you’ll likely find the solution to the problems you encounter on Google Keep. Along with the Help Center, there’s also an online community where you can seek solutions from other Google Keep users.

If your company is subscribed to Google Workspace, you can get direct help from Google’s support team via email, live chat, or telephone. However, Google Keep is simple enough that direct help is needed on rare occasions, or if at all.

Google Keep: The competition

Note-taking is a thriving software niche with many players. Google Keep is one of the players, albeit a dominant one. Two major competitors I’d like to highlight are Notion and Evernote.

Notion is more than a note-taking app. It’s a versatile tool that lets you manage broad projects, storing everything from knowledge bases to wikis and technical documents. Notion is extensively customizable and has a wider library of third-party integrations than Google Keep.

Google Keep is the go-to tool for managing simple notes, but Notion is the go-to tool for managing complex notes and text documents. Notion has extensive collaboration features with more permission control than Google Keep. The drawback is that Notion’s extensive features present a steep learning curve for the everyday user. It’s not as user-friendly as Google Keep, so expect more time to get used to it.

Evernote has several note-keeping features that Google Keep lacks, such as the ability to add videos to notes, rich text formatting, and whiteboards where multiple users can work on the same note simultaneously. It provides more advanced ways to organize notes, making it ideal for managing large note volumes.

The downside is that Evernote requires a subscription to access most of its features, while Google Keep is completely free. Evernote’s free tier is heavily limited compared to Google Keep.

Google Keep: Final verdict

Google Keep is an excellent choice if you need a simple app to keep your day-to-day notes. It’s free to use, intuitive, and lets you share notes with others.

Google Keep doesn’t have the most advanced features, such as rich text formatting, inserting videos within notes, and using folders and subfolders to organize notes. However, that’s intentional. Google created it as a free tool for everyday use, not for the most complex note-keeping scenarios. The app fulfills its purpose of simplifying digital note-taking perfectly.

We’ve listed the best note-taking apps for Android.



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October 3, 2025 0 comments
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Borderlands 4 Skibidi Toilet mod
Product Reviews

Mod maker brings Skibidi Toilet to Borderlands 4 for one simple reason: To spite the narrative director who said he’d ‘cry real tears’ if the game shipped with it

by admin September 25, 2025



One of the best things about PC gaming is mods. They let people do things with their games that developers, for whatever reason, couldn’t, didn’t, and/or really wish you wouldn’t. Sometimes they’re practical things, like the recently-released Dying Light: the Beast mod that reduces annoying zombie grabs—and sometimes, well, they’re not.

A good example of a mod that was not created to solve a practical problem is Epic’s Skibidi Toilet, which creator EpicNNG said was made specifically “to spite Samuel Winkleclank.” That would be Borderlands 4 narrative director Sam Winkler, who apparently brought this upon himself by saying Borderlands 4 would cut back on the “toilet humor” of Borderlands 3.

“If the word ‘skibidi’ ships in the game under my watch I’m gonna cry real tears,” Winkler proclaimed fatefully.


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Careful what you wish for, or vocally wish not to happen as the case may be, because yes, it is real.

Winkler, to his credit, seems to be taking it well.

(Image credit: Sam Winkler (Twitter))

His torment isn’t likely over, though. In the same post in which Winkler said he wouldn’t allow Skibidi Toilet in Borderlands 4, he also wrote, “Paul Tassi joked that we were gonna have a gun called Hawk 2A and a fellow dev asked me if it was real and I wanted to put my hand down the sink grinder.”

Well:

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

(Image credit: EpicNNG (Twitter))

For the record, it’s not all disturbing toilets and sex puns: EpicNNG also creates mods that solves practical problems, including one that will remove or reduce VFX in Borderlands 4 to improve accessibility.



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September 25, 2025 0 comments
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A gloved hand reaches towards a pile of diamonds
Gaming Gear

Netflix has just dropped a shocking new movie you need to stream after Unknown Number for one simple reason

by admin September 9, 2025



Let’s face it: Unknown Number might just be one of the most memorable Netflix documentaries of all time. When Lauryn and her boyfriend Oliver started getting texts from anonymous numbers that quickly became explicitly threatening, they’d never expected the culprit to be Lauryn’s mom, Kendra. My jaw is still on the floor after the perfectly executed twist two-thirds of the way through the new movie.

Frankly, I’ve been looking for the same documentary-binging high ever since. I didn’t expect to get it so soon, but out of everything new on Netflix in September 2025, another new movie released today (September 8) just might do the trick. In fact, I was already seated purely after reading the synopsis.

Behold: Stolen: Heist of the Century. If you think we’re getting the same whodunnit in the form of Unknown Number’s reveal, you’d be mistaken – if anything, Netflix is now subverting the surprise of its mystery by not only withholding who did it, but how the heist was even pulled off in the first place.

Stolen: Heist of the Century is our next big Netflix documentary movie after Unknown Number

Stolen: Heist of the Century | Official Trailer | Netflix – YouTube

Watch On

Let’s set the scene: it’s 2003 in Antwerp, Belgium. The target is the Antwerp World Diamond Centre, housing in the city’s so-called Diamond District with tons of well… you get the idea. Between February 15-16, 2003 a gang of thieves stole loose diamonds, gold, silver and other types of jewelry valued at more than $100 million, with the heist still considered one of “the greatest of the century” to this day.

In true Mission: Impossible style, here’s what our robbers had to get through. The vault that stored the precious gemstones and metals was located two floors below the main floor of the building, protected by multiple security mechanisms. These included a lock with 100 million possible combinations, infrared heat detectors, a seismic sensor, Doppler radar, and a magnetic field. The building itself had a private security force, with the district already heavily guarded and monitored.


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Piece of cake, right? Well, although arrests were made in connection with the case, the stolen diamonds themselves have still never been recovered to this day. As Stolen: Heist of the Century explains, head gang honcho Leonardo Notarbartolo was arrested the Friday following the heist, because nearby garbage had connected him to the scene thanks to DNA found on a salami sandwich.

I’m not going to tell you exactly how our gang pulled off the heist – that’s literally the whole fun in watching the documentary – but what the team manages to do is nothing short of mind-blowing. It’s equally incredible that such a genius team could be so equally idiotic by leaving behind incriminating evidence.

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Even so, Stolen: Heist of the Century is easily up there as one of the best Netflix documentaries for me, and I’ve seen just about everything in its back catalog.

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September 9, 2025 0 comments
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How One Roblox Creator Team Made Over $150k In Real-World Dollars With A Simple Red Bow
Game Updates

How One Roblox Creator Team Made Over $150k In Real-World Dollars With A Simple Red Bow

by admin August 24, 2025



Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one of Roblox’s biggest fashion hits during Christmas, selling more than 455,000 copies and generating over $150,000 in revenue.

“What’s funny is that it’s such a simple design, but that’s probably why it worked,” Batura told GameSpot via email. “It appealed to a wide audience. I remember logging into games and seeing it on so many players, and I still spot it in YouTube and TikTok videos.”

It’s a story that illustrates how Roblox fashion works and why it’s so different from the real-world fashion industry. In Milan or Paris, designers might obsess over silhouettes or fabric innovation. In Roblox, the fashion ecosystem moves at the speed of memes, and sometimes the winning accessory isn’t high-concept at all; it’s a giant bow anyone can slap onto their avatar.

The Big Red Bow

Batura, who goes by Topcat in Roblox, didn’t enter the User Generated Content Creator program expecting to become a digital fashion powerhouse. He has, in a way, since he leads a full-time team of modelers and a rigger that help him design multiple items a day. When he first started selling avatar accessories in early 2023, he gravitated toward tongue-in-cheek ideas inspired by internet culture.

“The weirdest design I made that sold well was the SIGMA Chain,” he wrote. “It was part of my very first UGC drop in early 2023 and ended up getting over 13,000 sales. That moment was a turning point–it made me realize this could be more than just something I did for fun. It could be a real business.”

That business began with meme-driven accessories like the Mr. Peebles Head–a giant cat head–and the Rizz Frame, a literal frame you wore around your face. They were funny, eye-catching, and briefly popular. But Batura soon realized the downside.

“While meme-based items might spike in popularity, they aren’t a sustainable niche,” he said. “So I pivoted toward streetwear, which allowed for more consistent results and long-term growth.”

At first glance, it might seem strange that the bow outperformed more complex or trendy designs. But in Roblox, simplicity is a superpower. Players want items that work across multiple outfits and social settings. The bow managed to be playful without being tied to a specific meme or cultural reference, making it endlessly adaptable.

It also didn’t hurt that it dropped during the Christmas season, when the Roblox avatar shop is flooded with players looking for festive ways to dress up. Big, bright, and jolly, the bow was the right item at the right time.

Topcat and his team.

And once enough players picked it up, it became inescapable. Roblox fashion spreads not just through the in-game store, but through visibility in popular experiences, streamers’ avatars, TikTok edits, and YouTube skits. The bow wasn’t just an item–it was a trend, woven into Roblox culture.

The success of the Big Hair Bow underscores how Roblox fashion has matured into its own industry. The UGC program has empowered thousands of independent designers to create and sell virtual clothing, and with hundreds of millions of monthly users on the platform, the audience is massive.

For some, like Batura, it has become a career. The fact that one digital accessory can generate six-figure sales is a reminder that digital fashion isn’t a novelty; it’s an economy. Roblox has seen collaborations with luxury brands like Gucci, Ralph Lauren, and Nike, but the real pulse of its fashion world comes from homegrown creators. They move quickly, understand the platform’s culture, and know when to trade high-concept ideas for something as straightforward as a bow.

“Seeing something I created become part of the culture like that has been incredibly rewarding,” he wrote. While it may amuse Batura that his most iconic creation is essentially a cartoon bow, it’s fitting. Roblox fashion is democratic and often surprising. Success doesn’t always come from complexity–sometimes it comes from knowing what players will actually want to wear.

For Topcat, that realization has transformed a hobby into a livelihood. For Roblox, it’s another reminder that in the world of digital fashion, anyone–with the right idea–can become the next big trendsetter.

Read more: The latest developments in the controversy involving Roblox.



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August 24, 2025 0 comments
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total-wireless.png
Gaming Gear

Verizon’s Simple Mobile and Total Wireless Plans Expand International Features

by admin August 20, 2025


Travel patterns are changing, with more people in the US venturing outside the country and needing to stay connected. To accommodate this surge, Verizon is boosting the international options in its prepaid Simple Mobile and Total Wireless phone brands starting Aug. 28.

Most phone plans include options to call and text people in Canada and Mexico, along with some roaming options for US travelers. Depending on the plan, those options are extended to many other countries around the globe. But you often end up paying for a more expensive plan than you need in order to get the travel benefits.

Now, the Simple Mobile and Total Wireless brands are expanding their international options and increasing data allotments so you can travel using the plan you carry every day without the stress of finding local coverage.

See also: Make sure you have a good phone for traveling.

Simple Mobile changes

The Simple Mobile prepaid plans include an allotment of high-speed data before downshifting to slower unlimited data. Be sure to check the details for specific countries on the site. Here’s how they break down:

  • The $25 Unlimited plan includes 15GB of high-speed data (up from 3GB) and unlimited calling to more than 100 countries.

  • The $30 Unlimited plan includes 20GB of high-speed data (up from 5GB) and unlimited calling to more than 125 countries (up from 100 countries).

  • The $40 Unlimited plan includes 30GB of high-speed data (up from 15GB) and unlimited calling to more than 125 countries (up from 100 countries).

  • The $50 Unlimited World plan, formerly named the Truly Unlimited plan, includes unlimited high-speed data and unlimited calling to more than 200 countries (a doubling of the number of countries from before).

  • The $60 Unlimited World Plus plan, formerly the Truly Unlimited Plus plan, includes unlimited access to Verizon’s fastest network, 5G Ultra Wideband (where available) and unlimited high-speed data. It also doubles the number of countries with unlimited calling to over 200, and offers international roaming in more than 140 countries.

Total Wireless Plans

The top two Total Wireless plans, Total 5G Unlimited ($50 a month) and Total 5G Unlimited Plus ($60 a month), feature unlimited high-speed data, including 5G Ultra Wideband speeds.

As of Aug. 28, roaming coverage for those plans doubles to more than 30 countries and international calling to 180 countries.

The Total Base 5G Unlimited plan stays the same with unlimited high-speed data (but not 5G Ultra Wideband), international calling to more than 85 countries and texting to over 200 destinations and roaming in Canada and Mexico.



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August 20, 2025 0 comments
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Roblox unveils new head of parental advocacy position "to support families navigating digital safety"
Esports

“It’s really that simple.” Roblox explains its new IP licensing system

by admin August 19, 2025


You’re no doubt aware that Roblox is a pretty big deal in the games industry. But you’d be forgiven for underestimating just how big.

“At our developer conference last year, we announced this fairly ambitious goal of

getting 10% of the global gaming content revenue flowing through the Roblox ecosystem,” says Greg Hartrell, senior director of product management at Roblox.

“We think we are in striking distance of doing this over the next few years.”

Roblox has grand plans to “enable the creation of anything, anywhere, by anyone,” he says, and a crucial ingredient of that plan is to allow users to make experiences based on various different intellectual properties (IPs).

Hence why Roblox has introduced a new, streamlined licensing platform that will allow outside firms to easily integrate their IPs into the Roblox system.

“Right now, we’re onboarding a select set of IP holders as we are learning about the product and how our community is reacting,” says Hartrell. The inaugural line up of IP holders includes Sega, Lionsgate, Netflix, and the Japanese manga publisher Kodansha, each offering a small number of properties for use within Roblox.

Anyone who wishes to add their IP has to go through an onboarding process, in which Roblox verifies that the company owns the IP and ascertains the scope of their copyright. Then, the firm defines a license for the use of the IP on the platform.

“The tools allow you to effectively take a template, standard licence, and customise it in a few simple ways,” says Hartrell, “setting a revenue share rate, setting content standards, and then defining some eligibility criteria. It’s really that simple.”

“The way that revenue share works with licences is you can set it anywhere from zero to 95%,” he adds. “You need not monetize. If you do monetize, the revenue share comes from the creator’s gross of proceeds after platform fees.”

Starting line-up

There’s a curious mix of IPs on offer in this first tranche. Some are pretty huge: Stranger Things and Squid Game are the jewels in the crown of Netflix, for example. But there’s the sense that other companies have been reluctant to roll out the big guns right away.

Lionsgate, for example, is offering Twilight, Now You See Me, and Divergent, but noticeably not John Wick. And Sega has Like A Dragon in its line-up, but Sonic is nowhere to be found.

Like A Dragon

Hartrell is quick to defend the choices. “Twilight, I don’t believe, has been offered as a game licence ever in its history,” he says.

“It would be fair to say that, yeah, [Sega is] starting with Like A Dragon, but I think it’s deliberate in the sense that they have a hypothesis that Roblox has a lot of battleground games and a lot of action RPGs, and […] it’s fit for purpose for the IPs.”

“We are obviously talking with these IP holders. They’re eager to add more IPs, and I think it’s more a function of logistics and where it’s easiest to, let’s say, start, versus being reluctant.”

The more adult nature of some of the initial IPs might come as a surprise considering how young the Roblox audience tends to skew. But Hartrell notes that they can be adapted to meet Roblox’s community standards, giving the example of Squid Game (“quite a mature IP”) being adjusted to fit a broader audience.

At this point, the watching PR jumps in to point out that the majority of Roblox users are over 13, and that brands can set age restrictions as part of their licensing – for example, only allowing age 13+ games to be made using certain IPs.

“IP holders are always in control here, so they can set their eligibility standards and decide what ultimately gets a licence,” agrees Hartrell.

UGC playground

But the thing about Roblox – and all games based around user-generated content (UGC) – is that there’s only so much control anyone can have about what users ultimately decide to make.

For companies more used to strictly controlled branding guidelines, the thought of letting people do as they will with their most precious IPs might be alarming. So what happens if players start using a company’s IP in ways that are deemed inappropriate?

“There’s a number of layers there,” says Hartrell. For a start, Roblox has its own content standards, prohibiting things like excessive violence and sexual content across the board, and IP holders can set the maturity rating for their IP. But they can also use a tool to scan for uses of their IP on Roblox and issue takedown notices for anything that crosses a line.

“Not all IP holders want to adopt that posture,” says Hartrell. “So another alternative here with the licensing tool is to say, hey, if you’re using my IP, I’m willing to offer you a licence, but then you additionally need to conform to my content standards.”

Creators would then agree to these additional content standards when they receive a licence.

“And I guess the last tool that we give IP builders is for every active licence that they have, they have the means to provide basically a change request, if you will. And from there, the platform facilitates contacting the creator, explaining what kind of change is needed to conform with the standards, and the creator gets some reasonable amount of time to make those changes.

“Any creator that doesn’t comply with that risks losing the licence, and the content could eventually be taken down.”

But isn’t this all a lot of additional work for IP holders, having to monitor and moderate the use of their IP on Roblox?

“I think it’s a fair question,” says Hartrell, although he says that many of the things IP holders might be concerned with would also tend to violate Roblox’s own content standards, and as such would be picked up anyway via a combination of AI scanning and human moderation.

But there might still be a small number of things IP holders are concerned about, he says. “For example, if you have a movie, [or] a TV IP, using the likenesses of real-world actors can be prohibited.” In that case, a creator might need to be asked to remove the likeness to be compliant.

Shopping for IP

From the Roblox user’s point of view, they can now simply browse through the license catalogue and pick something that interests them for their project. Then it’s a case of reading through the terms of the license, including the revenue share and eligibility criteria, and then accepting them.

After that, the license manager gets a notification that there’s a new applicant, and they have a chance to review the project by playing the applicant’s game or reading the description that the applicant provided of what the experience will be.

“At that moment in time, they can approve or reject it,” says Hartrell. “On approval, you get the licence immediately.”

“The only nuance there is we do allow for a creator to propose deferring monetization,” he adds – this is for cases in which the IP hasn’t yet been incorporated into the user’s experience.

“Once you approve a licence, everything’s automated in terms of collecting revenue share”

Greg Hartrell, Roblox

Compared with the usual methods of acquiring IP rights, it’s incredibly streamlined. Hartrell notes that it would typically take months to negotiate an IP deal, but with Roblox’s new system, users can access an IP within days, and sometimes within hours.

“The streamlined process of applying really just simplifies it for a creator, so you don’t need a whole lot of business knowledge to be able to use really incredible IP.”

But then there’s that question again – how much work will this involve for IP holders, especially given Roblox’s vast audience? Will they be inundated with applications?

Hartrell is confident that Roblox’s tools will quickly flag any time-wasting applications for license managers. “There’s immediate data where they know that they can reject certain experiences,” he says.

“Once you approve a licence, everything’s automated in terms of collecting revenue share, communicating to the creator what the expectations are. And then, over time, we’re going to do even more.”

He notes that currently, Roblox uses an AI system to search for and flag the use of an IP in an experience. But in the future, he thinks that AI technology might be able to describe how an IP is being used, and “maybe even comment on how it conforms with your content standard.”

Do it yourself

In terms of what kinds of official assets creators receive access to after signing up to use an IP, the answer is… none.

“No assets are provided or required to be used,” confirms Hartrell. “But on Roblox, that ends up being a feature, in the sense that […] our creators are somewhat unbounded on how they can create.”

He likes to think of it as maximum creative expression. “That said, I think there’s a future where we can imagine providing a library of, let’s say, pre-approved assets, things that the IP holders are excited for creators to use. And I think I can imagine us supporting that sometime in the near future.”

The elephant in the room amid this discussion is that Roblox is already awash with creators using IP in a decidedly unofficial fashion, whether it’s for making, say, One Piece-adjacent brawlers or homages to their favourite TV series.

Image credit: Roblox

Now that Roblox is offering creators access to official IPs, does that mean they will have to police unofficial IP use more strictly?

Hartrell responds by saying that Roblox has to support IP holders according to whatever stance they want to take. He says they typically adopt one of three postures.

One is insisting that their IP cannot be used on Roblox at all. “We have IP holders who are like that,” says Hartrell. “They routinely look at the ecosystem, and they report content that’s […] infringing on their content, and we take it down immediately.”

The second is IP holders who have licensed their IP for specific use in certain Roblox experiences, but take a dim view of it being used elsewhere. Other companies, however, take a much more relaxed approach.

“Some IP holders, believe it or not, they don’t want to take down the content. They do want to call attention to the official content, but they’re very comfortable with fan-created or homage-based content. And I think this is where the licence manager comes in.”

Now, such companies can licence their IP at scale and “allow a thriving community of fan created content,” he says.

“I think Squid Game is probably the best example of that, where there’s just a wealth of different Squid Game inspired content that Netflix sees on the platform. And they’re pretty satisfied with the fan engagement.”

“Eventually, we want to be able to say that any eligible IP holder can sign up”

Greg Hartrell, Roblox

Going forward, the idea is to get a lot more companies involved beyond the initial four that have signed up to the license manager program.

“We’re thinking about how we scale,” says Hartrell. “Working with these initial set of partners [can] help us understand how we further streamline the workflow, understand how the creator community reacts, really working out the kinks, if you will.

“Eventually, we want to be able to say that any eligible IP holder can sign up, but it’ll be some time before we decide that.”

For now, the license manager is restricted to those select companies that Roblox approaches.

“We want to work with folks who understand the vision and are willing to say, ‘Yeah, there is a future where licenced IP on a UGC platform is a different type of licence, versus the historical game licensing models that we’ve seen over the last 30-40 years.”



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