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Social justice advocacy groups slam Roblox for "silencing important voices" with new parental controls
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Social justice advocacy groups slam Roblox for “silencing important voices” with new parental controls

by admin October 1, 2025


Out Making Games (OMG), Women in Games (WIG), and BAME in Games (BiG) have co-written an open letter to Roblox calling on the company to reconsider the recent changes it has made concerning “sensitive issues,” claiming the changes are a “step backward for both creative expression and social justice.”

Roblox notified game makers in August that it was introducing a new “content descriptor and parental control [for] experiences that are primarily themed on a sensitive social, political, or religious issue,” including any experiences that provoke a “strong emotional response” or suggest “polarized viewpoints.”

While Roblox insisted the changes were made to “give parents of children under 13 the choice of how and when their children engage with these issues,” OMG, WIG, and BiG claim “these changes threaten to undermine the vibrant, inclusive creative community that has flourished on the platform since 2006, while potentially causing real harm to marginalised groups in society.”

This is because, the organizations claim, Roblox’s guidelines “specifically cite ‘issues such as immigration, capital punishment, gun control, marriage equality, pay equity in sports, prayer in schools, racial profiling, affirmative action, vaccination policies, and reproductive rights’ as examples requiring these descriptors.” Further, the joint letter states that by Roblox’s insistence that it is “not taking a stance,” “the effect is the opposite,” writing: “By categorising equality and human rights as ‘sensitive,’ the platform treats them as debatable rather than fundamental.”

“We support efforts to keep children safe online – especially girls, who face disproportionate harassment and grooming. But safety cannot be achieved by silencing content that educates and empowers,” the letter states. “Issues such as equal pay, reproductive rights, and gender equality are central to girls’ and women’s lived experiences. Marking these as ‘sensitive’ risks hiding content that is vital to representation, education, and inspiration.

“When these conversations are suppressed, the result is not safety but silence. It discourages young women from participating fully, reinforces harmful stereotypes, and weakens the pipeline of future creators and leaders […] This false neutrality downplays systemic racism by equating discrimination with the policies meant to remedy it, potentially emboldening those who deny or dismiss racial inequality.”

Consequently, OMG, WIG, BiG claim that parental controls should not “come at the expense of fundamental human dignity,” and is therefore calling on Roblox “to reconsider these guidelines and find ways to protect young users without legitimizing discrimination or silencing important voices.”

“[Roblox] has built something remarkable over nearly two decades,” the statement concludes. “It would be tragic to see that legacy undermined by policies that, intentionally or not, perpetuate the very inequalities that creative expression has the power to challenge and change.”

GamesIndustry.biz has reached out to Roblox for comment.



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October 1, 2025 0 comments
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Roblox appoints Vlad Loktev as chief creator ecosystem officer to "strengthen relationships with the creator community"
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Roblox appoints Vlad Loktev as chief creator ecosystem officer to “strengthen relationships with the creator community”

by admin September 22, 2025


Roblox has appointed Vlad Loktev as chief creator ecosystem officer within its creator division.

Lotev will start on September 29 and lead creator success efforts, including “building an integrated suite of development tools, developer relations, as well as platform events, strengthening Roblox’s relationship with the creator community.”

“As Roblox tracks towards its goal of 10% of all gaming content revenue flowing through the Roblox ecosystem and being distributed within our community of creators, Vlad will play a key role in supporting the community making it all possible,” the company said.

“The energy and potential of our creator community has never been more powerful. Roblox recently broke records last month with more than 45 million concurrent users playing games like Grow a Garden, Steal a Brainrot (which has now surpassed the world record for most concurrent users in a single game with 24.2M CCU), and Dress to Impress.”

Earlier this month, Roblox announced a “suite of innovations” across AI and creator monetization, and revealed that over the last year, creators earned over $1 billion through the DevEx program.

At the recent Roblox Developers Conference, the company laid out a number of new initiatives, including plans to boost the Roblox Developer Exchange (DevEx) rate for all creators by 8.5%, explaining that “now, 100,000 earned Robux will equal $380, rather than $350 when converted to cash.”



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September 22, 2025 0 comments
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A close up of a Dragon Ball Z inspired avatar from Anime Eternal, a Roblox brawler.
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‘There is a chance that they will stay in Roblox’: Gen Alpha is into PC gaming, but one industry analyst isn’t so sure they’re going to age out of their favorite haunt

by admin September 20, 2025



The kids are playing computer games.

According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or after 2010—makes up “an increasing share of the player base, especially on PC.”

As a lifelong fan of computer games, this is good news to me. The kids are with us! But the kids aren’t necessarily playing the kinds of games I grew up on: You may have heard of that excruciatingly popular platform called Roblox where kids are pressured to spend their parents’ money in games like “Steal a Brainrot.” (Which, to be fair, does sound like something you’d find on Newgrounds circa 2000, so maybe we’re not all that different.)


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Earlier this week, I spoke to Newzoo director of market intelligence Emmanuel Rosier about what young gamers are up to, and two aspects of his perspective stuck out to me the most:

  • Gen Alpha doesn’t care if it can run Crysis. They’re growing up playing browser games, tablet games, phone games, and games on low-powered family PCs. You can’t win the Minecraft, Fortnite, and Roblox generation over with ray tracing.
  • They aren’t necessarily going to leave Roblox behind. It’s a common assumption, but in Rosier’s personal opinion, it’s not a sure thing that kids will age out of the Roblox ecosystem en masse.

Regarding videogame graphics, Rosier observed in a recent article that Battlefield 6 doesn’t support ray tracing, “not because the tech isn’t there, but because enabling it would exclude too many players.”

“I don’t think 8K is really the next step in the market,” he told me. “I don’t think it’s going to be about that. I don’t think the young people that were born playing on mobile or on tablet care that much about the visuals.”

Pushing graphics settings as high as they’ll go and fighting with Randy Pitchford over frame rates are still aspects of PC gaming today, but I think Rosier is clearly right that we’re no longer in a place where increased graphical fidelity is a primary selling-point for games. PC gaming is just as much something done on a low-spec family computer, or a Steam Deck.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

I don’t think the young people that were born playing on mobile or on tablet care that much about the visuals.

Emmanuel Rosier

“The entry barrier on PC is lower than console, because in most families, there is already a computer, there is a laptop,” Rosier said. “But the other thing is that the younger players, they play the free-to-play cheap games that can run on any device. You don’t need a GeForce RTX 5000 to play Roblox. You just need a browser.”

But what about when the kids graduate from Roblox to the games I understand? Rosier, a parent to Roblox-playing teenagers himself, isn’t so sure that’s going to happen.

“I think there was this initial assumption from older people that Roblox is a platform for kids,” Rosier told me. “When they grow up, they will play GTA or Call of Duty and things like that. I’m questioning that perspective.


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“I’d say there is a chance that they will stay in Roblox, because all their friends are still in Roblox, and there is this network effect, that it is difficult to go and play Call of Duty alone, or, you know, you have to convince so many friends to come and play with you and spend $80 or $70 to play a different experience. And I am not sure at this point that once these teenagers, or kids, grow up, that they will start playing different games and feel like it’s a promotion.”

That uncertainty about the Roblox generation’s future as PC gamers is just Rosier’s personal opinion for now, but Roblox games are getting surprisingly sophisticated (they have their own Call of Dutys in there), and the demographic data that Roblox shares does suggest that players stick around.

“We don’t have proof,” he said. “The only thing that we see that is being shared by Roblox is that the average age of the players of Roblox is going up, but I don’t think it’s older players jumping in, it’s just the existing players that are aging and not leaving.”

Ah well, c’est la vie. If you’re looking for me this weekend, I’ll be adapting to the future by playing Break Your Bones, a Roblox game where you “Try to BREAK all of your BONES.”

In related news, another bit of Newzoo’s recent report that interested me was an analysis of videogame release windows, which led the firm to suggest that publishers consider releasing some dang games in May instead of stuffing them all into the end of the year.

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September 20, 2025 0 comments
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Epic will let Fortnite creators sell in-game items in latest attempt to compete with Roblox

by admin September 18, 2025


Creators building experiences in Fortnite are getting a new way to earn revenue. Epic says developers will soon have the ability to make and sell in-game items in Fortnite, and earn a cut of the V-Bucks users spend to buy them. Previously, developers only earned money through Fortnite based on the amount of time users spent on their “islands,” the in-game name for third-party experiences creators can offer through Fortnite.

Developers will be able to create their consumable and durable in-game items using soon-to-be-released tools in Unreal Editor for Fortnite and a new “Verse-based API,” according to Epic. The company also plans to be generous with the revenue split its offering, at least at first. Developers “will ordinarily earn 50 percent of the V-Bucks value from sales in their islands,” but from December 2025 through the end of 2026, they’ll get to keep 100 percent.

Epic says its 50 percent cut — notably more than the 30 percent popularized by Apple’s App Store — is to help “contribute to server hosting costs, safety and moderation costs, R&D and other operating expenses” of running Fortnite. It’s also a make-good of sorts, since Epic claims it’s been “investing and operating the business at a loss.”

How much 100 percent or 50 percent of “V-Bucks value” actually equals in real money unfortunately isn’t as simple as converting Fortnite’s digital currency to dollars, though. Epic offers the following explanation for how it calculates V-Bucks value:

To determine the V-Bucks value in US dollars in a given month, we take all customer real-money spending to purchase V-Bucks (converted to US Dollars), subtract platform and store fees (ranging from 12 percent on Epic Games Store to 30 percent on current consoles), and divide it by the total V-Bucks spent by players. Fortnite’s average platform and store fees are currently 26 percent (with specific fees ranging from 12 percent on the Epic Games Store to 30 percent on console platforms). So, 50 percent of V-Bucks value translates to ~37 percent of retail spending, and 100 percent of V-Bucks value translates to ~74 percent.

Alongside the new ability to create in-game items, Epic says Fortnite developers will be able to pay to be featured in a new “Sponsored row” inside Fortnite‘s Discover feed. And to better engage new and returning players, developers are also getting access to new tools for creating community forums and sharing updates on their islands.

All of these changes are in service of further extending Fortnite‘s ability to act as a platform for games and social experiences, rather than just a battle royale game (with racing, rhythm game and LEGO spin-offs). Epic clearly wants Fortnite to be Roblox, and reap the benefits of having an active community of adult and child users creating experiences for its platform. Cultivating that audience has led to all sorts of child safety problems for Roblox, but Epic clearly views the risks to be worth it.



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September 18, 2025 0 comments
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Grow a garden green hood skin
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Steal A Brainrot smashes records with nearly 24 million players across Roblox and Fortnite

by admin September 14, 2025



Steal A Brainrot just pulled nearly 24 million players in one day across Roblox and Fortnite, eclipsing other community made games on the platforms.

Steal A Brainrot is the latest viral hit to sweep through both Roblox and Fortnite, combining chaotic party-style gameplay with meme-driven humor. First created as a Roblox experience earlier in 2025, the popular tycoon and simulator game tasks players to collect and generate income from “Brainrot” characters.

The game’s momentum only grew when a Fortnite Creative version was released, bringing the same concept into Epic’s ecosystem of player-made content. By spanning two of the biggest free-to-play platforms, Steal A Brainrot tapped into massive built-in communities. The dual launch allowed the title to thrive in both Roblox’s social hubs and Fortnite’s competitive arenas.

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Steal a Brainrot reaches tens of millions in one day

That reach paid off on September 14, when Steal A Brainrot hit new all-time highs across both platforms. The Roblox version peaked at 23.4 million players in a single day, while the Fortnite edition contributed to a concurrent total of 542,000 users.

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Those figures place it in the same league as Epic’s official game modes, Fortnite Battle Royale and Zero Build, which regularly chart around 100,000 players during peak weekend play. However, Steal The Brainrot has now surpassed two of Epic Games’ staple game modes, Blitz Royale and Reload Ranked, in all time high player count.

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The achievement highlights just how far community-built games can go when they strike the right cultural chord. By turning a meme into a fully playable experience across two platforms, Steal A Brainrot has become one of 2025’s breakout hits, and if momentum holds, another record-setting weekend may be in the cards.



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September 14, 2025 0 comments
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Roblox hit with wrongful death lawsuit following a teen player’s suicide

by admin September 13, 2025


Following her son’s suicide, Becca Dallas filed a potentially groundbreaking lawsuit against Roblox and Discord, accusing the platforms of wrongful death. As first reported by The New York Times, the lawsuit recounts the events leading up to Ethan Dallas’ death, detailing his interactions with a player named Nate. According to the report, Nate was likely a 37-year-old man named Timothy O’Connor, who was previously arrested on charges of “possessing child pornography and transmitting harmful material to minors.” The report added that Ethan opened up about these incidents to his mom before committing suicide four months after the confession.

The lawsuit could be the first of its kind against Roblox, according to NYTimes, considering it attributes some blame to the gaming platform that’s home to tens of millions of underaged players. In a statement responding to the report, a Roblox spokesperson said that child safety issues are seen across the industry and that the company was working on new safety features, while also complying with law enforcement.

This isn’t the first time Roblox has faced complaints of being a dangerous place for underage players. In August, Louisiana’s attorney general, Liz Murrill, filed a lawsuit that claimed Roblox doesn’t “implement basic safety controls” to protect its underage user base. That lawsuit follows a similar investigation launched by Florida’s attorney general James Uthmeier, who demanded answers to the reports of Roblox reportedly exposing kids to “harmful content and bad actors.” Roblox has taken steps to combat these allegations, including tightening restrictions on its Experiences, and more recently, expanding its age estimation tool to all users.



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September 13, 2025 0 comments
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Roblox announces new AI tools for creators
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Roblox announces new AI tools for creators

by admin September 11, 2025


Roblox Corporation has announced a suite of new tools designed to help creators “bring to life compelling content, scale their audience, increase their earning potential, and build successful businesses.”

The company announced the “new innovations” during its 11th annual Roblox Developers Conference (RDC) on September 5, 2025, revealing a number of AI updates that aim to “offer creators artistic freedom, enhanced functionality, and smarter development assistance.”

As part of these AI updates, Roblox Corporation is “advancing generative AI with 4D object creation.”

The company clarifies that, in this case, the fourth wall is interaction, with this new tool allowing for “interaction between objects, environments, and people, providing models with built-in functionality.”

This 4D Objects tool will have a limited release and is coming in Q4 2025.

The company is also building upon the AI-powered real-time text chat translation tool it released in February 2024.

Roblox Corporation plans to roll out real-time voice chat translation next year, which will allow those who speak English, Spanish, French, and German to voice chat, with the AI tool translating their words into the listener’s native language.

In addition, these updates will add text-to-speech and speech-to-text application programming interfaces (APIs) to the platform.

The text-to-speech API is currently in limited release and can convert text to audio from ten preset voices. The speech-to-text API, on the other hand, allows users to trigger actions with verbal commands, which Roblox said “powers a new level of immersion and accessibility.” A limited release of this tool will be rolled out “by the end of the year.”

These new AI capabilities also include assistant improvements. Assistant, which allows Roblox creators to use plain language to code, is “more agentic and context aware,” but it will also become compatible with the model context protocol (MCP) later this month.

“This is significant because in addition to operating as an MCP server, assistant will be able to act as a client and orchestrate work across popular third-party services like Figma and Blockade Labs,” Roblox said.

Alongside these AI-based tools, Roblox Corporation unveiled advancements to performance and fidelity “to expand into new genres and novel types of gameplay,” including avatar improvements, a new server authority mode, and enhanced engine performance.

The company also announced a new short-form video experience, Roblox Moments (beta), that aims to help creators grow and engage their audiences, and an increase to its Developer Exchange Program (DevEx) rate, which will see creators earning 8.5% more when they turn their earned Robux into cash.

According to Roblox Corporation, in the 12 months ending June 30, 2025, Roblox creators earned over $1 billion via DevEx and “are on track to exceed this in 2025.”

“Our goal is for developers to have the opportunity to transform their ideas into growing businesses,” said Nick Tornow, Roblox senior vice president of engineering.

“Time and again, we see that when we give our creators powerful tools and opportunities, they create things that inspire us by pushing the boundaries of creative possibility.

“At Roblox, better tools, including many with AI capabilities, will help creators get from idea to shared reality faster.”



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September 11, 2025 0 comments
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Roblox kicks off Roblox Developers Conference 2025 with a "suite of innovations," including an 8.5% boost to creator revenue
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Roblox kicks off Roblox Developers Conference 2025 with a “suite of innovations,” including an 8.5% boost to creator revenue

by admin September 8, 2025


Roblox has announced a “suite of innovations” across AI and creator monetization, and revealed that over the last year, creators earned over $1 billion through the DevEx program.

At last week’s Roblox Developers Conference, the company laid out a number of new initiatives, including plans to boost the Roblox Developer Exchange (DevEx) rate for all creators by 8.5%, explaining that “now, 100,000 earned Robux will equal $380, rather than $350 when converted to cash.”

Creators will also be able to utilize assets from Mattel, Kodanasha, and Lionsgate, all of which have joined the megacorp’s IP licensing program. This will introduce brands like Matchbox, Polly Pocket, and Blair Witch to the Roblox ecosystem.

Building on the Generative 3D creation tools introduced earlier this year, Roblox also unveiled its new generation of “fully functional 4D objects with AI, new language tools including text-to-speech and speech-to-text APIs, and real-time voice translation technology, and integration of MCP into Studio’s Assistant to accelerate creation.”

The company also revealed Roblox Moments, a “new way for users to discover experiences through short-form video clips of exciting gameplay moments, and creators to reach new audiences.”

“Users can capture, edit, and share clips of their gameplay, which others can click Join to instantly try out the experience themselves,” Roblox explained. “Soon, we’ll release Moments APIs, which will help creators grow their audience and drive stronger engagement.”

“Our announcements ladder up to a broader goal that we announced at last year’s RDC – that 10% of all gaming content revenue will flow through the Roblox ecosystem and be distributed within our community of creators,” Roblox added.

“In order to get there, we are investing in every stage of the creator development cycle from creation to monetization – these new releases are designed to help Roblox creators bring to life compelling content, scale their audience, increase their earning potential, and build successful businesses.”

For more, visit Roblox’s RDC 2025 recap.

Last week, Roblox partnered with the International Age Rating Coalition (IARC) to replace its current maturity labels.



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September 8, 2025 0 comments
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Roblox Will Age-Verify All Players Who Use Voice Chat By End Of Year
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Roblox Will Age-Verify All Players Who Use Voice Chat By End Of Year

by admin September 8, 2025



Roblox developers announced plans to introduce comprehensive age verification for all players who wish to communicate in-game. The verification will use “a combination of facial age estimation technology, ID age verification, and verified parental consent.”

Roblox detailed the upcoming changes in a statement from chief safety officer Matt Kaufman, which it published on its website. In the statement, Kaufman claims the new methods will provide a more accurate age estimate than user input alone.

Once these system are in place, Roblox has promised to introduce more safety tools to prevent children from playing with adults who they don’t know in real life. The announcement touts that Roblox has introduced over 100 safety tools to the platform since January 2025, including an open source AI system called “Roblox Sentinel” that’s meant to detect early signs of child endangerment.

The announcement does not outline a more specific timetable for these changes or address any privacy concerns players may have.

“We hope this move sets a standard that other gaming, social media, and communication platforms follow,” the statement reads.

The change will make Roblox compliant with the UK’s Online Safety Act, which passed in early August.

These changes come after Roblox has come under legislative scrutiny. After a 2024 report from Bloomberg exposed a pedophile problem on the platform, Congressman Ro Khanna promoted a petition in August to demand that Roblox do more to prevent child abuse.

In March, Roblox CEO and co-founder David Baszucki responded to the allegations, saying, “My first message would be, if you’re not comfortable, don’t let your kids be on Roblox,” which prompted criticism from parents.



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September 8, 2025 0 comments
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As controversies mount, Roblox announces heavy investment in AI and boasts astronomically high daily active users
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As controversies mount, Roblox announces heavy investment in AI and boasts astronomically high daily active users

by admin September 5, 2025


Roblox is investing heavily in AI to assist users with game development, while also increasing the amount of money they can earn.

The news comes as part of the Roblox Developers Conference, where the platform also unveiled its new TikTok-style Moments feed of short-form videos taken directly from Roblox games.

Roblox now boasts an average of over 111.8 million daily active users and 390 billion visits to its games. Last month Roblox had a record-breaking 45 million concurrent users – higher than Steam – and over the past year, creators have earned over $1bn.

Roblox is now rewarding its creators with an increase to its DevEx rate – essentially the exchange rate from Robux to real cash. This has now risen by 8.5 percent, meaning 100,000 Robux equals $380.

AI is also a major way Roblox is enabling smaller teams to develop games on the platform. “To achieve our mission of connecting a billion people, we need creators around the world building at massive scale,” the company said. It believes the majority of the top 1000 in-platform games were built by teams of, on average, fewer than 10 people.

In total, Roblox has 400 AI models in production. Its star product is 4D Objects, which it believes will overhaul UGC. Users will be able to create fully interactive scripted assets by a simple text prompt – for instance, generating a fully drivable and customised car.

Other AI products include text-to-speech and speech-to-text APIs, allowing creators to add dialogue to characters or command NPCs, and real-time voice chat translation (starting with English, Spanish, French, and German).

Roblox’s other major development is its Moments feed. This will allow users to capture and edit short clips from games and share to a scrollable feed. Roblox hopes this will aid discovery on the platform, with users able to jump straight into a game from these videos. It will soon be available in specific countries in beta form (but not the UK or Australia).

Image credit: Roblox

“For years, our users have been doing this off-platform, creating a massive presence with Roblox-related content garnering over 1 trillion video views on YouTube,” the company said. It’s understandable it would want to keep this engagement on the platform. It also follows the likes of Twitch, which similarly updated its mobile app with a Discovery Feed of clips – it’s clear the dominance of TikTok on social media is impacting many gaming platforms.

These developer updates from Roblox follow continued efforts from the company to improve safety, with Roblox expanding its age estimation requirement to all users of the platform who access its communication features by the end of the year.

These safety efforts follow years of concern, with multiple reports accusing Roblox of being unsafe for children.

Last month, Roblox responded to a lawsuit accusing the company of failing to protect children. “Any assertion that Roblox would intentionally put our users at risk of exploitation is simply untrue,” it wrote. “No system is perfect and bad actors adapt to evade detection, including efforts to take users to other platforms, where safety standards and moderation practices may differ. We continuously work to block those efforts and to enhance our moderation approaches to promote a safe and enjoyable environment for all users.”



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September 5, 2025 0 comments
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