Instagram is testing a new repost feature. TechCrunch reported that social media network is currently running a test that gives users the opportunity to repost content. The current feature test is focused on resharing a post, the content that appears in a user’s feed, as a new post. The platform does already offer the ability to share a post to someone’s Story, but this post-to-post repost would be a new addition to the available interactions.
Instagram did a very similar test of a very similar feature in 2022 and also trialed a repost button all the way back in 2017. Considering the company has made multiple attempts at an idea that’s already well-established on other social networks, it seems surprising that the platform would once again revisit this idea. Between posts, Stories, Reels and DMs, Instagram already has a lot of unique content types. On the one hand, there are plenty of ways to share and resurface content, either your own or another account’s to the feed. On the other hand, though, having different rules about what material can be shared to which format can put users in confusing situations.
We’ve reached out to Instagram for comment on this test and will update if we hear from the company.