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That rage-inducing Borderlands 4 price tweet hasn't stopped Randy Pitchford posting, as he declares an indie game is "cheaper than a point of meth"
Game Reviews

That rage-inducing Borderlands 4 price tweet hasn’t stopped Randy Pitchford posting, as he declares an indie game is “cheaper than a point of meth”

by admin May 22, 2025


Yep, this is a thing the Gearbox exec has tweeted. He’s posted that indie shooter Mycopunk is “cheaper than a point of meth” and “probably has fewer side effects, too”, in response to publisher Devolver Digital making a joke about Borderlands 4 potentially costing $80.

We all through the exec accidentally revealing B4’s revised release date ahead of schedule by goofing up with timezones when tweeting about it was him at the peak of his posting powers. It wasn’t. Randy’s still evolving, and he has things to say.


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There’s some context to this latest ‘you what?’-inducing post from Pitchford, and it involves more ill-concieved tweets. On May 14, the Gearbox CEO responded to a fan concerned about the latest entry in the Borderlands possibly setting players back $80.

“A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen,” the exec replied, “My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.”

As you’d expect, that post’s drawn him lots of flak from regular folks who don’t like having it insinuated that you’re not a “real fan” if you aren’t able to buy an $80 game while also keeping your head above water during the cost of living crisis we’re all living through.

Image credit: VG247

One of the responses has come from Devolver, which joked: “You’re gonna be able to buy Mycopunk for you and three of your friends for the price of one copy of Borderlands 4.” Pitchford responded to that light ribbing that mainly serves to promo developer Pigeons at Play’s upcoming co-op shooter by posting: “Mycopunk is cheaper than a point of meth – probably has fewer side effects, too!”

Yeah, imagine if your boss – who’s already made your work life harder by running his mouth – posted that.

That’s not been it either, Pitchford’s also issued what very much looks like a response to the “real fan” backlash by sharing a clip of him talking about Borderlands 4’s still unrevealed price at a recent PAX East panel, reasoning that it’s “the truth” for those who want it.


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It’s three minutes long, and basically sees him admit that he doesn’t know how much the game’ll cost, before going through the factors that could influence how much games cost these days – game sellers having to be aware that some folks they’ll want to sell to are in “price-sensitive” situations, while others are “accepting the reality that game budgets are increasing, and there are tariffs for the retail packaging, and it’s getting gnarly out there”.

“We want people to buy [the game], so we have the resources to make more,” Pitchford said, “but we want everyone who buys and plays a Gearbox game to feel certain that they got the better end of the bargain. Whatever the price is, that they got the best value.” Why didn’t he just say that in the first tweet? Beats me.



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May 22, 2025 0 comments
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Borderlands 4 screenshot
Product Reviews

Gearbox boss Randy Pitchford wades back into the Borderlands 4 pricing controversy: ‘Game budgets are increasing … it’s getting gnarly out there’

by admin May 21, 2025



Gearbox boss Randy Pitchford took some heat yesterday when he dismissed concerns about Borderlands 4 potentially launching with an $80 price tag, saying on X that “if you’re a real fan, you’ll find a way to make it happen.” Today, in an effort to calm the roiling waters left in the wake of that ill-advised statement, he shared a brief video clip he described as “the truth” about Borderlands 4 pricing, and the “reality” of the rising costs of videogame development.

The clip was actually recorded a couple weeks ago at PAX East, but Pitchford reshared it earlier today because it’s definitely relevant to the controversy of the moment, and provides a slightly more nuanced take on the matter of game pricing. Pitchford begins by saying he doesn’t know what the price of Borderlands 4 will be, but then dips into why higher prices across the board are almost certainly on the horizon.

“On one level we’ve got a competitive marketplace where people that make those [pricing] choices want to sell as many units as possible, and they want to be careful about people that are price sensitive,” Pitchford says in the clip. “So there’s some folks that don’t want to see the prices go up—even the ones deciding what the prices are.


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“There’s other folks accepting the reality that game budgets are increasing and there’s tariffs for the retail packaging, and like—it’s getting gnarly out there, you guys. Borderlands 4 has more than twice the development budget of Borderlands 3. More than twice.”

And that, he continued, is “why Borderlands 4 is so awesome: Because you guys showed up and supported Borderlands 3 and we had the budget so we could more than double the budget [of Borderlands 4] and feel confident in that. And that’s awesome, when the revenue comes in we could spend it to make better bigger games and better games.”

There’s no doubt that videogame development costs have exploded, but I can’t shake the feeling that Borderlands 4 costing twice as much to make as Borderlands 3 isn’t so much “awesome” as it is a reflection of the inherent unsustainability of big-budget game development. Simply put, is Borderlands 4 going to be twice as good as Borderlands 3? I’m going to guess not: It’s nice to have lots of money to throw around but no guarantee of quality or, more importantly, success—and as we’ve seen with recent releases like Dragon Age: The Veilguard, “success” is a highly malleable term, subject to the whims of the C-suite.

If you want the truth, here it is: pic.twitter.com/3bqdA5gIU2May 21, 2025

Pitchford’s biggest problem, though, isn’t the reality of our capitalist society, but the nature of his original messaging that left everyone so cold, and today’s post doesn’t seem to have changed many minds. While there’s some sympathy for his kinder, gentler approach to Borderlands 4 pricing in this PAX video, plenty of anger remains, as do assumptions that the new Borderlands will launch at $80 for the standard edition.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

“The thing that you guys need to realize is that most people don’t care what your game’s budget is,” PanicRolling wrote in reply to Pitchford’s post. “It is your own fault that you decided to spend ‘more than twice’ what BL3 cost to make this one, and I almost promise your game is going to fail financially because of that decision.”

“Videogames aren’t food, they’re entertainment and each game is fighting for a customer’s money and time,” GetFitWithJared wrote in a separate reply. “If gamers feel that $80 is too much for one game, they’re going to move on to something more affordable and not look back.”

Maybe inevitably, Pitchford didn’t help himself on that front with his closing remarks. “If it is cheaper [than $80] then maybe we’ll sell you that minimap that you guys want, but we’ll develop later,” he said. “How bad do you want that? 10 bucks?” He then repeated, “I’m just kidding! Or am I?” no fewer than three times, to awkward silence.





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May 21, 2025 0 comments
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$80 for Borderlands 4 too costly? Randy Pitchford says, "If you're a real fan, you'll find a way to make it happen"
Game Reviews

$80 for Borderlands 4 too costly? Randy Pitchford says, “If you’re a real fan, you’ll find a way to make it happen”

by admin May 20, 2025



Worried the impending arrival of $80 games might price you out of your favourite hobby? Well if Borderlands 4 follows suit, Gearbox boss Randy Pitchford has suggested the community should just suck it up and deal with it. “If you’re a real fan,” he recently told a potential purchaser, “you’ll find a way to make it happen.”


Pitchford made the proclamation on social media after a Borderlands fan opined, “Randy, [Borderlands 4] better not be $80. Don’t take that risk, a lot of gamers aren’t gonna pay $80 and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher.”


But Pitchford begged to differ. “Not my call,” he insisted, before dismissing pricing concerns. “If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlour in Pismo Beach and I found a way to make it happen.”


The response from Borderlands fans on social media was, unsurprisingly, swift, strong, and overwhelmingly negative. “Thanks, now I won’t buy the Game even if it costs $70”, one person wrote, while another added, “That has to be one of the worst CEO replies from recent memory.” Another called Pitchford’s comment “elitist [and] out of touch”; “Rich person says just find the money,” another wrote, with plenty more using considerably stronger language.


Of course, none of this means Borderlands 4 will cost $80 dollars when it eventually arrives, but the industry certainly seems to be heading in that direction. Nintendo got the ball rolling earlier this year, when it announced a $79.99 USD price tag for Mario Kart World on Switch 2, and Microsoft was quick to follow, confirming some Xbox game prices would rise to $79.99 at the end of 2025 – presumably in time for this year’s Call of Duty.


Notably, however, Borderlands 4 publisher Take-Two has relayed a more cautious approach to price increases, with CEO Strauss Zelnick recently reiterating the company’s stance on variable, game-by-game pricing. While some analysts have speculated next year’s GTA 6 might reach as much as $100, one of the only confirmed prices on Take-Two’s upcoming roster is Mafia: The Old Country, which costs $50. Borderlands 4 pricing details are yet to be shared.


But while customers might balk at the rising cost of games, former PlayStation exec Shuhei Yoshida recently suggested the move was inevitable. “I think it was going to happen sooner or later,” he explained in the wake of Mario Kart World’s price reveal, “maybe not from Nintendo, but it was going to happen eventually. We live in contrasting times, where inflation is real and significant, but people expect games that are ever more ambitious and therefore expensive to develop to cost the same. It’s an impossible equation.”


As for Borderlands 4, that’s set to launch for PC, PS5, and Xbox Series X/S on 12th September after Take-Two announced it was bringing its release forward.



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May 20, 2025 0 comments
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