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FIFA taps Avalanche to launch dedicated blockchain for NFT platform
NFT Gaming

FIFA taps Avalanche to launch dedicated blockchain for NFT platform

by admin May 23, 2025



The Federation Internationale de Football Association (FIFA) has selected Avalanche to power its dedicated blockchain network for non-fungible tokens and digital fan engagement, the organization announced on May 22.

FIFA’s layer-1 (L1) blockchain will be powered by the Avalanche network’s scalability-focused infrastructure for the association’s five billion fans worldwide.

The move comes nearly a month after FIFA announced its initial plans to launch a new network for its blockchain-based collectibles. AvaCloud’s Ethereum Virtual Machine (EVM) compatibility will enable smoother integration with decentralized wallets and applications.

Related: Bitcoin hits new all-time high of $109K as trade war tensions ease

The move will enable FIFA to deliver “unique digital collectibles and immersive fan experiences, powered by the speed, scalability, and EVM compatibility,” according to Francesco Abbate, CEO of Modex and FIFA Collect.

“The decision was based on a rigorous analysis of key factors including performance, security, transaction fees, customizability, and scalability,” Abbate stated in a May 22 announcement shared with Cointelegraph.

Related: Bitcoin volatility lowest in 563 days, Hayes predicts $1M BTC by 2028

FIFA Collect begins migration to Avalanche

As part of the rollout, FIFA will migrate its NFT marketplace and NFT collection, FIFA Collect, to the new Avalanche-powered FIFA Blockchain.

FIFA added that “future plans and business cases are planned but not yet publicly disclosed.”

Following the migration, external Algorand-based wallets such as Pera and Defly will no longer be supported. Instead, users will be able to connect to FIFA Collect via MetaMask or other EVM wallets that support WalletConnect.

FIFA launched its NFT collection ahead of the 2023 Club World Cup in Saudi Arabia in collaboration with blockchain firm Modex.

Source: EntertheMythos

In November 2024, FIFA partnered with blockchain gaming studio Mythical Games to launch FIFA Rivals, a free-to-play soccer game for iOS and Android.

Magazine: Bitcoin $100K hopes on ice, SBF’s mysterious prison move: Hodler’s Digest, April 20 – 26



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May 23, 2025 0 comments
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Enterprise Communication Evolution: Avaya’s Infinity Platform Bridges the Gap Between What’s Needed Today and Expected Tomorrow

by admin May 23, 2025



Enterprises find themselves at a pivotal moment in communication technology, facing a difficult decision: embrace modern technology or protect their investments in existing systems. This has created a divide between all-new cloud solutions and approaches that work with the infrastructure organizations already have in place. Avaya’s new Infinity platform solves this dilemma by offering a way to do both.

Bridging Technological Divides

The enterprise communication technology landscape has fragmented into distinct camps. On one side stand cloud-native solutions promising flexibility and innovation but requiring complete system replacement. On the other hand, traditional vendors offer incremental improvements to on-premise systems without fundamentally reimagining their architecture.

Our approach with Avaya Infinity platform targets the substantial middle ground with a hybrid solution for enterprises seeking modernization without abandoning functional infrastructure investments. This hybrid model acknowledges a fundamental reality: most large organizations operate complex technology ecosystems built over decades, making complete replacements impractical regardless of the benefits.

Differentiated Architecture

What differentiates Avaya Infinity platform is its architectural approach. It’s a secure platform that ensures compliance, deployment flexibility, and top-tier performance — a single code base across on-prem, cloud, and hybrid environments. Rather than forcing customers into two distinct choices, Avaya Infinity platform offers:

  • Modern, Secure, Ready-to-Use Architecture: The unified platform with a single code base delivers the flexibility, security, and control that large enterprises expect. This approach ensures data privacy, regulatory compliance, and unmatched scalability. The modular design enables organizations to activate specific capabilities without implementing the entire platform—essential for phased adoption strategies.
  • Layered, Intelligent Orchestration: AI capabilities function as an enhancement layer across both cloud and on-premises components, end-to-end, allowing intelligence to flow throughout the platform regardless of where components physically reside. It unifies AI, native applications, and disparate systems, whether they’re from Avaya, our partners, or enterprises’ existing own infrastructures. This empowers enterprises with a seamless, single-source approach to business agility and desired outcomes.
  • Data-Driven Customization: Enterprises can customize experiences for their customers, contact center agents, and employees by leveraging rich data insights. With intelligent engagement tools, this platform enables hyper personalization at every touchpoint, driving satisfaction and loyalty.

This architecture addresses the realities enterprises face in the contact center. The vast majority of organizations simply cannot afford operational disruption during technological transformation, yet they’re also unable to ignore competitive pressure to implement AI-powered experiences.

The Strategic Benefits

Avaya Infinity platform offers a hybrid solution that enables organizations to:

  • Extend the value of existing investments while incrementally introducing new capabilities
  • Deploy AI capabilities selectively based on specific business needs and readiness
  • Scale cloud adoption at a pace aligned with organizational change capacity
  • Maintain operational stability throughout transformation processes

For those managing customer experience strategies, this approach transforms the contact center into a connection center ─ connecting channels (voice and digital), connecting insights (data and behavior), connecting technologies (unifying AI, applications and disparate systems), and connecting workflows (delivering hyper personalized experiences). When customer interactions generate not just service outcomes but actionable intelligence, every conversation becomes a source of competitive advantage.

Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!

Balancing Innovation and Stability

The enterprise technology landscape has historically swung between innovation cycles and stability periods. Today’s environment is unique in demanding both simultaneously—rapid innovation in customer experience alongside operational stability in core systems.

Avaya Infinity platform embraces this hybrid reality offer a compelling vision: transformation without operational upheaval. Its architecture is enabled by existing investments while enabling future capabilities, indicating that for most enterprises, technology evolution occurs on a continuum rather than through discrete revolutions.

The Path Forward

Avaya Infinity platform supports sustainable transformation strategies using on-premise investments while systematically introducing AI-powered innovations. It delivers what enterprises need today and expect tomorrow.

Watch this video to learn more about Avaya Infinity platform and contact an Avaya expert to request a demo here.

TechRadar Pro created this content as part of a paid partnership with Avaya. The contents of this article are entirely independent and solely reflect the editorial opinion of TechRadar Pro.



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May 23, 2025 0 comments
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Crypto Trends

FIFA Kicks Off Avalanche L1 to Power Soccer NFT Collectibles Platform

by admin May 22, 2025



In brief

  • FIFA is migrating its FIFA Collect digital collectibles platform from Algorand to its own dedicated blockchain built on Avalanche.
  • FIFA Collect offers NFT-based digital collectibles based on key players and moments from international soccer competition.
  • Avalanche enables developers to launch their own dedicated, customizable L1 or layer-1 chains.

FIFA, the governing body of international soccer, is planning to migrate its FIFA Collect NFT collectibles platform to its own Avalanche Layer-1 blockchain.

FIFA Collect, which allows users to purchase and trade NFT-based soccer highlights, was previously launched on Algorand and also issued some collectibles on the Ethereum scaling network Polygon.

In April, the platform said it would leave Algorand and migrate assets to a new FIFA-centric blockchain, which is now confirmed to be powered by Avalanche.

“This move enhances our ability to deliver unique digital collectibles and immersive fan experiences, powered by the speed, scalability, and EVM compatibility. That means seamless integration with popular wallets, easier access, and a future-proof foundation for growth,” Francesco Abbate, CEO of Modex and FIFA Collect, said in a statement. 

“We’re proud to help lay the groundwork for a new era of digital football, and this technology aligned best with the long-term vision and the technical requirements needed to support the continued growth of our digital ecosystem.” 

The decision to migrate from Algorand was made by analyzing factors like performance, scalability, and customizability, according to Abbate. 

“FIFA is a world-renowned brand and league. Avalanche gives it the infrastructure and scale to leverage their global audience, fan base, and business ambitions on their terms and to expand with assets, applications, and use cases as they grow,” Ava Labs Chief Business Officer John Nahas told Decrypt. 

Now with FIFA’s digital soccer collectibles platform migrating to its own chain, Nahas said the industry should consider it a step towards broader adoption of blockchain. 

“I’m excited, I’m sure the Avalanche community will be thrilled, and the broader industry should see the largest sports league in the world expanding on-chain, with their own chain, as a step towards real world adoption of this technology that can bring about new assets, applications, and use cases,” Nahas added.  

The migration of FIFA Collect is the first of FIFA’s plans for its new blockchain, but future business cases are planned, according to a statement, though no further details were shared.

Edited by Sebastian Sinclair and Andrew Hayward

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May 22, 2025 0 comments
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