World Liberty Financial, a crypto project backed by members of the Trump family, is preparing to introduce a debit card linked to its stablecoin, USD1, according to Co-Founder Zak Folkman.
At Korea Blockchain Week 2025, speaking with Jacquelyn Melinek, Founder of Token Relations, Folkman discussed that the card will connect directly with Apple Pay and link to the project’s stablecoin USD1 through its app. He added, “Not today, but it’s coming very soon.”
Folkman said the debit card will work alongside a retail app the company is developing. He described the app as a mix of payment service Venmo and trading platform Robinhood, combining everyday transfers with investment-style features.
Despite expanding its product lineup, Folkman ruled out the idea of building a proprietary blockchain. “We will never put out a World Liberty Financial chain,” he told the audience, emphasizing that the project intends to stay neutral across existing networks.
As per the report, the company signed a memorandum of understanding with South Korean exchange Bithumb, laying the groundwork for future partnerships. Bithumb CEO Lee Jae-won, Zak Folkman, and executives from both companies attended the event.
WLFI’s growth so far
Since its launch in September 2024, World Liberty Financial has introduced both a native token (WLFI) and a stablecoin (USD1).
The stablecoin USD1, launched in March 2025, is pegged 1:1 to the U.S. dollar and backed by cash, bank deposits, and short-term U.S. government securities.
On September 1, WLFI officially launched its native token for trading. The token opened at $0.20 and became available on a major exchange. At the time of writing, WLFI was trading at $0.2062, down about 10% in the past day. The tokens’ 24-hour trading volume is roughly $1 billion, according to CoinMarketCap.
Folkman said that WLFI token will continue to experience market fluctuations, but its value will grow over the long term as the company expands its product offerings. He added, “The focus on building and developing and growing the product suite and USD1 and all of everything else that’s coming out from World Liberty Financial.”
Also Read: PayPal Ventures Backs Stable for Global Stablecoin Push