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Randy Pitchford has found his soulmate: an edgy cowboy robot named after money that's in Borderlands 4's first DLC
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Randy Pitchford has found his soulmate: an edgy cowboy robot named after money that’s in Borderlands 4’s first DLC

by admin September 29, 2025


Remember when you were young, and had your first crush? All of a sudden your hormones are going nuts, and here’s this person you can’t think about without your face contorting into a goofy smile, or talk about without bashfully giggling. Well, it seems that’s how part-time Gearbox exec and full-time social media poster Randall Steward Pitchford II feels about Borderlands 4’s freshly revealed first DLC Vault Hunter.

It’s understandable to be fair. Which of us hasn’t found ourselves gazing longingly at a former casino robot dressed like a goth version of John Wayne, before volunteering to help animate its card-throwing? Sometimes, C4SH rules not just everything around you, but your very heart.

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C4SH is the name of this cowbot, whom you’ll be able to play as if you splash out for him when he arrives alongside the game’s first story DLC early next year. The Vault Hunter’s “a drifter who chases the probability-breaking highs of cursed eldritch artifacts, with his bio continuing that the first story DLC, Ellie and the Vault of the Damned, “is full of cosmic horrors that harbor uncanny curios, some of which can surely bend the odds in C4SH’s favour.”

As you might have guessed, C4SH is aimed at folks who like playing in a way that comes with high risk for potentially high reward, with the buckarndroid’s skills being deliberately unpredictable. That’s all cool, but the more important thing emphasised in C4SH’s reveal at the Tokyo Game Show is this: Randy Pitchford fucking LOVES him.

“C4SH is important to me because I think he and I have a lot in common,” the exec said during this on-stage reveal, having previously descibed the cowboy robot as “very dear to me, very personal to me.” What’s engendered these strong feelings in such a famously chill and dispassionate fellow? Well, Pitchford has both won and lost while doing some real life gambling, the CEO said, and he’s also a professional magician. “I’ve mastered sleight of hand with playing cards, and we used my demonstration to help animate the character in the game,” said the smitten Gearbox skipper.

We’ll have more to share in the coming months about C4SH and Story Pack 1, but for now, check out what’s up next in our post-launch roadmap, including our first Seasonal Mini-Event, Bounty Pack, and Invincible Boss. pic.twitter.com/FUYq5qduqO

— Borderlands (@Borderlands) September 28, 2025

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So, if you’ve ever wondered what it’s like to basically be Randy Pitchford – or at least a cyborg Clint Eastwood that he sees a lot of himself in – now’s your chance to find out. I assume there’s a posting interface built into the HUD when you load in as C4SH. Either that, or you’ll have to run two monitors for the authentic experience of arguing with tweeters about the capabilities of their game-playing boxes as you play Borderlands. Remember: when it feels like you should probably stop posting, do not stop posting.

As they’ve revealed C4SH, Gearbox have also put out a DLC roadmap for Borderlands 4. Mad Ellie and the Vault of the Damned, the first story pack C4SH arrives as part of early next year, also includes extra main and side missions in a new zone of Kairos and new gear. Hopefully the majority of the performance issues which’ve plagued the shooter since release will be sorted by then, so you can enjoy C4SH rather than crash.





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September 29, 2025 0 comments
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A robot cowboy stands in a desert
Gaming Gear

The first DLC vault hunter in Borderlands 4 will be a robot cowboy gambler named C4SH who throws playing cards

by admin September 28, 2025



Borderlands 4 | Official New Vault Hunter Teaser: C4SH – YouTube

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Gearbox CEO Randy Pitchford took to the stage at this year’s Tokyo Game Show to reveal a new Vault Hunter for Borderlands 4, who will be coming out as paid DLC in early 2026. Borderlands 2 and the Pre-Sequel both added additional Vault Hunters as DLC, but Borderlands 3 didn’t add any, so announcing a DLC character this early suggests Gearbox is confident in Borderlands 4 having some longevity. Or at least, more than the third one did.

The new character is a robot who used to work as a dealer at a casino. Disillusioned by the horror of working in a customer-facing service position, C4SH becomes a Vault Hunter with powers based on random chance. Which sounds a bit like Claptrap in the Pre-Sequel, whose action skill could load in a different ability each time you used it.

C4SH also has an ability that involves throwing playing cards, maybe like Gambit from the X-Men? On the Tokyo Game Show stage Pitchford explained that his own close-up magic skills were used as reference for this, with videos of him palming and throwing cards used by the animators. I could maybe have done with more info about how C4SH plays and less demonstration of Pitchford’s magic skills, but I guess it wouldn’t be a Gearbox presentation without them.


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The DLC containing C4SH will also contain some “new story content”, maybe to explain how those mind-control bolts in Borderlands 4 work on a robot. He’s part of the Borderlands 4 Vault Hunter Pack, which is included in the Super Deluxe Edition.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.



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September 28, 2025 0 comments
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Doug Bowser Retiring From Nintendo Of America, Devon Pritchard Named President And COO
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Doug Bowser Retiring From Nintendo Of America, Devon Pritchard Named President And COO

by admin September 25, 2025


Nintendo of America president and chief operating officer Doug Bowser has announced his retirement from the role, effective at the end of the calendar year. Devon Pritchard, who joined Nintendo in 2006 and has served as the leader of the Sales, Marketing, and Communications division since 2021, has been named as Bowser’s successor.

Bowser joined Nintendo in 2015 as vice president of sales and marketing, before receiving a promotion to senior vice president of sales and marketing in 2016. In 2019, then-president and COO Reggie Fils-Aimé announced his retirement, and Bowser was named his successor. Although Fils-Aimé ushered Nintendo of America from its disappointing Wii U era into the prosperous Switch era, Bowser oversaw the tail end of the Switch era, which also saw rapid expansion into the film and theme park industries, as well as the start of the Switch 2 era. 

“Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers,” Bowser said in a press release. “Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”

Pritchard, as executive vice president of revenue for marketing and consumer experience, is currently responsible for managing physical and digital sales growth, and oversees all aspects of marketing, advertising, events, social media, and original content. According to the press release, Pritchard plans to build on the ways fans can connect with Nintendo’s characters and worlds.

“I am humbled and excited to take on this new role,” Pritchard said in that same press release. “Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”

Doug Bowser addressing the media at the Switch 2 reveal event in April 2025

In addition to Bowser’s impending departure and Pritchard’s upcoming promotion, Satoru Shibata will join Nintendo of America as chief executive officer in addition to his roles as managing executive officer, corporate director, and member of the board at Nintendo (NCL). Pritchard will also join the Nintendo of America board of directors and become an executive officer at NCL.

“During his tenure, Doug made numerous contributions to bring smiles to the faces of people connected to Nintendo,” Nintendo president Shuntaro Furukawa said in the press release. “I would like to express my gratitude for his strong efforts. Devon, who will become the next president, has also made many contributions to Nintendo over the years. I am confident that, like Doug, Devon will continue to support Nintendo’s important mission of creating smiles.”

Bowser’s retirement is effective on December 31, 2025.



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September 25, 2025 0 comments
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