If you’ve ever wanted to have your Solana wallet on your wrist while flexing your wealth, Swiss watchmaker Franck Muller is making that a reality.
The watch market is stepping into the Web3 ecosystem with a Solana-inspired, limited-edition series of watches that contain an embedded unique QR code to directly link to the user’s Solana address.
The company’s Solana-inspired watch collection is limited to 1,111 units that will set buyers back 20,000 Swiss francs (around $24,300).
While the watches feature a unique design that could appeal to Solana ecosystem participants, their launch comes at a time when, unfortunately, flaunting crypto-related wealth is becoming risky.
The cryptocurrency industry has seen dozens of physical attacks just this year, with a notable case seeing the daughter and grandson of Pierre Noizat, CEO of crypto platform Paymium, being targeted in a daytime attempted kidnapping. The attack was filmed and shared on social media.
While that kidnapping attempt failed, an earlier one in the same city saw the father of a crypto millionaire get abducted. Police managed to rescue the man, but not before his finger was severed.
Earlier this year, the co-founder of hardware wallet maker Ledger, David Balland, along with his wife, was abducted from his home and saw similar treatment. The couple was later rescued by authorities, and a ransom that had been paid out was seized.
There have been many other similar attacks in recent months.
Franck Muller is pitching the collection as a “phygital” (physical-digital) symbol of identity and ownership in the crypto age. While the watch is certainly a piece of crypto mythos, it may be a collectible that investors may not want to show off.
Read more: ‘Major Wake-Up Call’: How $400M Coinbase Breach Exposes Crypto’s Dark Side