Gearbox CEO Randy Pitchford has double-doubled down on comments about the cost of Borderlands 4, by inviting “cost sensitive” fans to download Tiny Tina’s Wonderlands from the Epic Games Store for “FREE”.
These latest comments come after Gearbox CEO Randy Pitchford made headlines when he told a X/Twitter commenter that “real fans” would find a way to get their hands on a copy of the game, even if it came with a $80 price tag. He later tried to justify it, all the while saying pricing was “not [his] call”.
In this latest social media post, Pitchford wrote the word “free” four times, each time in blockcaps.
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“For our real fans who may be cost sensitive, the very awesome and incredibly fun smash hit videogame Tiny Tina’s Wonderlands is FREE this week on the Epic Games Store,” Pitchford wrote. “Please enjoy this FREE gift by grabbing your FREE copy here, FREE.”
Aforementioned real fans were quick to respond to this comment, too.
“You don’t get to just walk back being incredibly tone-deaf to the world around you. We are out here struggling, Randy,” said one player, while another wrote: “Dude you need to shut up already. No reason games should be $80 especially if its anything like 3 or that shit ass excuse of a movie.”
“I’m afraid the industry is moving in that direction and it’s just reality that we’ll have to accept,” Pitchford insisted. “The price for Borderlands 4 is going to get announced by the publisher soon. My wish, having worked my ass off on the game, is for as many people as possible to get to play it.”
When another commented: “So Randy, you think making backhanded comments towards your consumers about them being ‘cost sensitive’ is the plan? Wtf happened to you,” he responded: “Backhanded? There are literally people who want to play great video games, have a game-ready PC, but may not be able to spend enough to buy a new AAA game for awhile and this week there’s a free offer for one of the best shooter looters to come out over the last five years…”
“Saying ‘cost sensitive’ as the CEO of a company (In lieu of criticism of an $80 price tag for BL4) when a lot of your fan base is struggling to even pay for the roof over their heads and food on their tables is a crazy sentence to utter,” said another player.
Just a week before the “real fans” kerfuffle, Pitchford implored we “play the game first and understand the choices [the development team has] made” before passing judgement on changes Gearbox has made to the shooter’s head’s up display, including the removal of the mini-map.
Borderlands 4, as we learned a couple of weeks ago, is now arriving earlier than expected on 12th September, and developer Gearbox recently shared more of its latest looter shooter in a new PlayStation showcase. It showed off a couple of new Vault Hunters, some of its new weapons, new traversal mechanics, its new planet, and more all to whip-up enthusiasm for what creative director Graeme Timmins called “hands-down our best Borderlands ever”.
