Black Myth: Wukong continues to make a noise in China, this time through a nationwide McDonald’s collaboration designed to coincide with this year’s Mid-Autumn Festival.
On the elaborate and specially designed menu are, according to China Insider and the McDonald’s China website, a huge black double beef “mooncake” (the Mid-Autumn Festival is also sometimes called the Mooncake Festival), a crispy chicken burger “mooncake”, shrimp nuggets, which sound weird, curly fries and themed McFlurries. There’s even a weird black-cased dessert thing, with a gooey yellow and white filling. Apparently this is a sesame lava pie, whatever that is, but to me it looks like a crusted, elongated Cadbury’s Creme Egg.
Image credit: McDonald’s
But better yet! There will also be coinciding merch pop-ups in the biggest Chinese cities where people can buy exclusive Black Myth: Wukong x McDonald’s merch. The most elaborate of these pieces is a dressing gown (it might be a wearable fleece thing – it’s a bit unclear) which is black with ornate Wukong-related design-work and comes with a matching headband, which, admittedly, I rather like. There’s a horrid white dressing gown with McDonald’s logos and burgers on, too.
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The collaboration starts today in China, so hurry on over, and runs in thousands of restaurants until 21st October. And I know what you’re thinking: lucky bastards – why do they get black burgers and dressing gowns and not us, in the West? Well we can’t have it because we didn’t give Black Myth: Wukong Game of the Year at The Game Awards 2024, that’s why. Don’t, Bertie, don’t.
Maybe a better question is why, a year after release, Black Myth: Wukong is still being celebrated in China. Well don’t forget there’s a follow-up game called Black Myth: Zhong Koi in development, which like Wukong, takes another iconic figure from Chinese folklore – the evil spirit-killing deity Zhong Koi – and spins a game around him.