Nintendo has revealed its first-ever UK pop-up store is on the way to London, filled with merchandise usually sold in its permanent stores in Japan.
The store will be available on the ground floor of Westfield London in Shepherd’s Bush from 22nd October until 16th November.
However, for the first week you’ll need a ticket reservation (which will go live on 7th October) for a specific timeslot, which requires a Nintendo Account. Then, from 27th October onwards, a standard queuing system will be implemented.
Children aged six and under won’t need a ticket, but they will need to be accompanied by an adult who does.
Nintendo promises the store will “showcase an extensive range of official Nintendo merchandise, from collectible keyrings, pins, and charms to cosy apparel, stylish bags, and home essentials, including other exclusive items sold at the permanent stores in Japan”.
Announcing the Nintendo POP-UP STORE in LONDON!
🗓️ Oct 22nd – Nov 16th
📍 Westfield London (Shepherd’s Bush)
There’ll be an extensive range of Nintendo merchandise available, from collectibles, home essentials and more.
Get the info: https://t.co/2XAVwXCZVR pic.twitter.com/AtnqSSqQZC
— Nintendo UK (@NintendoUK) September 25, 2025
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You can expect merch from across its franchises, including Super Mario, Donkey Kong, The Legend of Zelda, Animal Crossing, Pikmin, Splatoon, and Kirby – no Pokémon here.
Image credit: Nintendo
Nintendo has official stores in Tokyo, Osaka, and Kyoto in Japan, as well as New York and the recently opened San Francisco in the US.
