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World Liberty Financial’s (WLFI) Roadmap: A Debit Card And Tokenized Assets On The Horizon

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The Trump family’s decentralized finance (DeFi) platform, World Liberty Financial (WLFI), is poised to introduce two new products aimed at investors, capitalizing on the fast-growing sector of tokenization and a new debit card solution. 

World Liberty Financial To Launch Debit Card Pilot Program 

During a presentation at the Token 2049 conference in Singapore, World Liberty Financial’s CEO, Zach Witkoff, shared these developments alongside co-founder Donald Trump Jr., highlighting the company’s commitment to bridging cryptocurrency with everyday transactions.

Witkoff revealed that the forthcoming debit card, designed to facilitate crypto asset spending in daily life, is set to enter a pilot program in the next quarter, with a launch anticipated either in the fourth quarter of this year or the first quarter of 2026. 

This announcement follows previous hints from Zak Folkman, World Liberty Financial’s co-founder, about a debit card and retail application during Korea Blockchain Week 2025, although the details of the consumer app remain under wraps for now.

In addition to the debit card, Witkoff emphasized the company’s focus on the tokenization of real-world assets (RWAs). “We’ve not only thought about it, we’re actively working on it,” he stated, noting that assets such as oil, gas, cotton, and timber could benefit from being traded on-chain. 

As part of its roadmap, the firm also introduced a stablecoin called USD1. Since its launch, USD1 has rapidly ascended to become the fifth-largest stablecoin globally, boasting a market capitalization of approximately $2.7 billion.

USD1’s Role Amid Political Scrutiny

In response to President Donald Trump being scrutinized by Democratic lawmakers in the US, Donald Trump Jr. emphasized the venture and USD1’s role in supporting US treasuries and maintaining the dollar’s global dominance. He stated:

We’re flying to every single corner of this globe, convincing people to onboard to USD1, which, in effect, convinces those people to go buy US Treasuries, and it’s great for the US dollar.

WLFI also announced plans to expand the USD1 stablecoin onto the Aptos (APT) blockchain. Despite facing challenges, including subdued demand on centralized exchanges (CEXs), the stablecoin has gained traction on decentralized platforms, although concerns remain regarding liquidity concentration among a few major wallets.

In August of this year, World Liberty Financial revealed a partnership with the technology firm ALT5 Sigma. As part of a treasury strategy, ALT5 Sigma will acquire substantial amounts of WLFI tokens, following Strategy’s (formerly MicroStrategy) acquisition of Bitcoin. 

The 1-hour chart shows WLFI’s struggle to surpass the $0.20 resistance wall. Source: WLFIUSDT on TradingView.com

On Wednesday, WLFI posted gains of 2%, reaching the $0.200 mark, which has proven to be a major obstacle for the token’s price, as it has been unable to surpass this level for several days. 

Featured image from DALL-E, chart from TradingView.com

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WLFI Rises as Trump-Backed World Liberty Plans to Buy Back and Burn Tokens

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In brief

  • WLFI token holders passed a proposal to buy back and burn the token using earned fees.
  • Fees earned will buy used to buy WLFI from the open market and effectively remove them from the circulating supply.
  • WLFI is currently up 6% on the day and more than 13% in the last week.

The WLFI token of the Trump-backed DeFi protocol World Liberty Financial is rising amid news that the protocol intends to buy back and burn the token with fees it earns from providing liquidity. 

WLFI has risen over 6% in the last 24 hours and more than 13% in the last week, now changing hands at $0.236.

The firm’s buyback and burn program plans were officially approved via a governance vote in which WLFI token holders overwhelmingly voted in favor of the proposition with 99.84% “for.” 

“This proposal directs all fees earned by WLFI’s protocol-owned liquidity (POL) to be used for buying WLFI on the open market and permanently burning it,” it reads. 



In other words, all the fees earned by World Liberty Financial for providing liquidity with its treasury funds will purchase tokens, which will subsequently be burned—or effectively destroyed and removed from the supply. 

World Liberty currently earns fees from trading on the Ethereum, Solana, and BNB Chain. 

The proposal also considered alternative uses for the fees, like keeping them in the treasury for operations or splitting with a burn program, but ultimately believed that the “community preference” was to burn 100% of fees earned. 

The WLFI token debuted for trading in early September, quickly jumping to more than $0.26—greater than a 1,700% gain for allowlisted buyers of the token who were able to purchase it for just more than a penny. The token peaked above a price of $0.33 on the day that trading began.

Initially the token was not tradeable and was only used as a governance token, but a proposal was passed in July to make it eligible for trading on the open market.

The Trump-backed project has led to a significant boon to the family’s wealth, with the value of their holdings jumping as high as $6 billion thanks to their collectively owned 22.5 billion WLFI tokens. That amount is now worth just more than $5 billion. 

Since launching last year, the DeFi protocol unveiled its own stablecoin—USD1—which has gone on to earn a Coinbase listing. The dollar-backed stablecoin also trades on Ethereum, BNB Chain, Solana, and Tron.

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Crypto Trends

World Liberty Financial (WLFI) Token Holds Steady as Community Backs Buyback-and-Burn Plan

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World Liberty Financial’s native token (WLFI) is holding steady after the project’s community overwhelmingly approved a plan to direct all protocol-owned liquidity fees toward a buyback-and-burn mechanism.

WLFI is trading near $0.20, up 0.2% over the past 24 hours and 7.8% higher on the week, according to CoinGecko data. The token has a market capitalization of $5.4 billion and daily trading volumes of approximately $480 million.

The Trump-affiliated token is down around 35% since launch.

The proposal, introduced late Thursday U.S. time, earmarks 100% of fees generated by WLFI’s liquidity positions on Ethereum, Binance Smart Chain, and Solana for open-market purchases of WLFI that will be permanently burned. The plan is designed to shrink circulating supply and reinforce a deflationary narrative.

Voting shows overwhelming consensus: more than 1.3 billion votes, or 99.48%, are in favor, with just 0.12% against. Turnout reached 135% of the required quorum. The vote formally ends September 19.

Supporters of the proposal argue that tying burns to trading activity creates alignment between token usage and long-term value.

With the buyback-and-burn plan now set to pass, WLFI is trying to shift investor focus from early volatility to a long-term scarcity model, similar to Ethereum.



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World Liberty Fi’s Usd1 Stablecoin Expands To Bonkfun, Raydium
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World Liberty Fi’s USD1 Stablecoin Expands to BonkFun, Raydium

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The Trump-family-backed DeFi project, World Liberty Financial, has launched a strategic project called Project Wings to push growth for its USD1 stablecoin on the Solana blockchain. 

The project will be utilizing USD1 trading pairs on BONK.fun and Raydium Launchlab to boost liquidity and engage traders. In the post on X, WLFI stated that this project was created with “traders at the center” with USD1 expanding to BONK and Raydium Protocol.

Introducing Project Wings: The Eagle Takes Off! 🦅

– A new chapter for USD1 on Solana, alongside our ecosystem partners.
– A campaign created with traders at the center
– USD1 pairs are now available for launch and trading on @bonk_fun and @RaydiumProtocol Launchlab.

Keep an… pic.twitter.com/Zyt8EOXU94

— WLFI (@worldlibertyfi) September 10, 2025

Raydium is a decentralized exchange (DEX) and automated market maker (AMM) that runs on the Solana blockchain. In this partnership, Raydium will be helping WLFI set up the infrastructure for its new trading campaign. 

Bonk.fun is a platform on the Solana blockchain that makes it easier to launch and trade meme coins. The Bonk Ecosystem has 39 coins with a total market cap of $264.90 million, according to CoinMarketCap data. As per the announcement, USD1 pairs will be available on Bonk.fun. 

The partnership with BonkFun and Raydium suggests that WLFI wants to serve a huge and active user base of the Solana. 

New Projects Amid Ongoing Controversy 

This news comes after World Liberty Fi’s recent conflict with TRON Founder Justin Sun, whose wallet was blacklisted from transferring WLFI tokens. People in the crypto world criticized the project’s decision, which led to discussions about decentralization in the DeFi industry. 

Meanwhile, as new updates about the controversy are awaited, WLFI’s is aiming to encourage more people to use USD1 with the new project, especially since meme coins play a significant role in the ecosystem. 

Also Read: Move from World Liberty Fi is not a common occurrence in the space: Nansen Analyst





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World Liberty Blacklists Justin Sun’s Ethereum Wallet After Moving Millions in WLFI

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In brief

  • A wallet linked to Tron founder Justin Sun was blacklisted by World Liberty Financial after moving $9 million in WLFI tokens.
  • WLFI token has dropped 19% to $0.18, with retail traders who bought at launch prices above $0.33 now down 45%, while early investors like Sun remain profitable with 10x+ gains
  • Sun denied selling tokens in a message on X, claiming the transfers were just “deposit tests.”

An Ethereum wallet linked to Tron founder Justin Sun has been blacklisted after moving more than $9 million worth of World Liberty Financial tokens, or WLFI, according to blockchain data.

At the time of writing, WLFI, the native token of the Trump family’s World Liberty Financial DeFi project, is changing hands for $0.1789, or 19% lower than it was this time yesterday. The token only just started trading on exchanges earlier this week. Exchange volumes indicate the token has been especially popular with traders in South Korea, on exchanges Upbit and Bybit.

It’s unclear why World Liberty Financial would have blacklisted the wallet, identified as belonging to Sun by blockchain analytics platforms Arkham and Nansen, for transferring tokens. But it is possible that early investors, like Sun or the Tron DAO, would have received token warrants that prohibit them from selling for a set amount of time.

Neither World Liberty nor Justin Sun immediately responded to a request for comment from Decrypt.

Nick Vaiman, co-founder and CEO of Bubblemaps, told Decrypt he’s not convinced Sun moved the tokens with the intention of selling.

“To be honest, I don’t think this dump has anything to do with Justin Sun. He barely moved funds to centralized exchanges, and this morning’s transfers were just from one of his addresses to another,” he said. “His latest statement saying he has nothing to do with the dump looks legitimate.”

我们的地址只是笼统地做了几笔交易所充值测试，金额非常低，然后做了一个地址分散，没有涉及任何买卖，不可能对市场产生任何影响。

— H.E. Justin Sun 👨‍🚀 (Astronaut Version) (@justinsuntron) September 4, 2025

The Sun statement the Bubblemaps team was referring to appeared on X in Mandarin. In it, Sun said the wallet “only generally did a few exchange deposit tests, the amounts were very low, then did a distribution to one address.” He added that the tests “did not involve any buying or selling,” and that it would have been impossible for the token movements to have impacted the market.

Another Bubblemaps analyst, the pseudonymous Deebs, added that sending tokens to an exchange doesn’t prove that they were sold.

“The $9 million transfer that Arkham and others have cited was simply a transfer to another wallet under his control. He did not send those funds to an exchange (yet),” he said. But he cautioned that it’s possible that World Liberty has access to non-public information that explains the blacklisting.

Some analysts have been incredibly skeptical about the World Liberty project. Last week, analysts at Compass Point flagged WLFI as “another catalyst that could potentially decimate retail traders.”

And users on Myriad, a prediction market owned by Decrypt parent company Dastan, have overwhelmingly agreed with them. Before the market closed yesterday afternoon, odds had tipped entirely in favor of WLFI seeing a red candle within its first 69 hours of trading.

Early investors of the WLFI token, including Sun, managed to buy in at just $0.015 per token, or a $1.5 billion valuation, and are still very much in the green by more than 10X. But those retail traders who bought WLFI as soon as it became tradeable at a price above $0.33? They’re now down 45%.

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Blockchain transactions of WLFI tokens linked to Justin Sun (Arkham Intelligence)
Crypto Trends

World Liberty Financial Blacklists Justin Sun’s Address With $107M WLFI

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World Liberty Financial (WLFI), the crypto protocol linked to Donald Trump and his family, on Thursday blacklisted Tron founder and key investor Justin Sun’s blockchain address, impeding him from transfering WLFI tokens.

The move affects 595 million unlocked WLFI tokens held on the address, worth roughly $107 million at current prices, according to Arkham data.

The action followed the Sun-linked address making several outbound transactions of WLFI tokens on the Ethereum blockchain — including one for $9 million worth of the tokens — blockchain data shows.

Blockchain transactions of WLFI tokens linked to Justin Sun (Arkham Intelligence)

Sun, translated to English from Chinese of the original X post, said that the “address only conducted a few generic exchange deposit tests, with very low amounts, and then created address dispersion, without involving any buying or selling, which could not possibly have any impact on the market.”

Representatives for Sun and World Liberty Financial did not immediately return CoinDesk’s requests for comment.

WLFI tumbled 20% over the past 24 hours. It’s down 42% since it started trading on exchanges on Sep. 1.

Sun, key investor in World Liberty Financial

Justin Sun emerged as a central backer of World Liberty Financial, initially stepping in with a $30 million token purchase and an advisory role in late 2024. Since then, WLFI has had increasing ties to the Tron ecosystem, adding Tron’s native token TRX (TRX) to its treasury and with Eric Trump revealing plans to launch the protocol’s USD1 stablecoin on Tron.

By mid-2025, Sun’s total investment in the protocol had grown to about $75 million. On the eve of WLFI token’s market debut he was reported to hold nearly $700 million worth of tokens, much of it still vesting-locked.

Sun said on Monday, when WLFI launched, that “we have no plans to sell our unlocked tokens anytime soon.”



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World Liberty Financial Accuses Exchange Of Token Manipulation, Justin Sun Blacklisted

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World Liberty Financial (WLFI), the newly launched decentralized finance (DeFi) platform backed by the Trump family, is facing significant price challenges following its WLFI token debut last Monday. 

The platform has leveled serious accusations against an unnamed crypto exchange, claiming it has been manipulating user tokens to drive down prices. This situation has drawn particular attention towards crypto billionaire and Tron founder Justin Sun.

World Liberty Financial Claims Manipulative Practices

After the WLFI token launched, its price surged to an impressive $0.47 on September 1. However, the excitement was short-lived, as the token subsequently plummeted to a weekly low of $0.18, reflecting a staggering 61% decrease in value. 

World Liberty Financial has alleged that this decline is linked to manipulative practices by an exchange, along with questionable movements from Justin Sun’s wallet, which has resulted in a significant amount of his fortune becoming inaccessible. 

Notably, the platform has blacklisted Sun’s wallet, which includes $540 million worth of unlocked WLFI tokens that are now frozen, and 2.4 billion locked tokens that remain out of reach.

Sun Responds To Allegations

In response to the allegations, Justin Sun took to social media site X to refute the claims. He stated that his address had only conducted “minor exchange deposit tests” with minimal amounts and had created address dispersion without engaging in any buying or selling activities, asserting that these actions could not have influenced the WLFI price.

The relationship between Justin Sun and World Liberty Financial  dates back to November 2024, when Sun made a substantial investment of $30 million in WLFI tokens, making him the platform’s largest investor. 

His support came with praise for President Donald Trump’s vision of establishing a new regulatory framework for digital assets, a move that has seemingly fostered increased interest in cryptocurrency adoption among major financial entities on Wall Street.

The 1-minute chart shows WLFI’s price drop. Source: WLFIUSDT on TradingView.com

Featured image from DALL-E, chart from TradingView.com

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.



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World Liberty Burns 47M Tokens as WLFI Price Slides
Crypto Trends

World Liberty Burns 47M Tokens as WLFI Price Slides

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The Trump family’s crypto project, World Liberty Financial, has begun burning its namesake token in a bid to boost its price, which has been in decline since launching to the public on Monday.

Onchain data first reported by Lookonchain showed the platform burned 47 million World Liberty Financial (WLFI) tokens on Wednesday, permanently removing them from the supply.

The token began trading on secondary markets for the first time on Monday, with its early investors allowed to sell their holdings to the public. The token briefly hit a peak of $0.331, but it has continued to decline, dropping 3.8% in the past day to just over 23 cents.

Crypto projects undertake token burns in a bid to tighten supply and theoretically boost the value of the remaining tokens.

Source: Lookonchain

Burn a fraction of WLFI’s supply

CoinMarketCap shows around 24.66 billion tokens, or just over 25% of WLFI’s original 100 billion supply, have so far been unlocked, with the burn representing 0.19% of the token’s circulating supply. 

The transaction on Etherscan shows that the tokens were sent to a burn wallet on Sept. 2, with Etherscan now showing that the tokens’ total supply has been reduced to just over 99.95 billion.

World Liberty put forward a proposal on Tuesday to implement a token buyback and burn program using protocol-owned liquidity fees in an effort to drive up the scarcity and price.

The team claims in the proposal that a token burn would “increase the relative ownership percentage of committed long-term holders,” while removing from circulation tokens “held by participants not committed to WLFI’s long-term growth.” 

The token is down over 31% from its opening high on its launch day, as short sellers offloaded the token, a problem the token burn aims to address.

The majority of the 133 respondents in the comments section below the proposal have voiced approval, with an official vote yet to occur.

Token launch shows market needs time to mature

Kevin Rusher, founder of real-world asset borrowing and lending ecosystem RAAC, said in a statement after the launch, he thinks the hype around the WLFI token shows crypto is still struggling to grow up.

He argues that true longevity in the ecosystem will be determined by institutional adoption, not “celebrity tokens or short-term hype.”

Related: Trump family’s World Liberty stake surges to $5B after token unlock

“The concern, however, is that such blatantly speculative trading continues to damage trust in crypto, and that’s the opposite of what is required to build a truly resilient, long-term financial system,” Rusher added.

Meanwhile, Mangirdas Ptašinskas, head of marketing and community at Web3 identity and rewards platform Galxe, said the token launch sent Ethereum gas fees “into the stratosphere,” which he thinks should be a warning to builders that “our job is still far from done.”

“If a spike in trading can suddenly push fees on a $200 transfer to $50, there is still work required to prepare the crypto ecosystem for the mainstream adoption that is undoubtedly coming,” he said. 

Magazine: The one thing these 6 global crypto hubs all have in common…



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Trump-Backed World Liberty Ethereum Token Debut: Here’s How It Played Out

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In brief

  • President Trump-backed World Liberty Financial debuted its Ethereum token for trading on Monday, and it’s already one of the most valuable coins by market cap.
  • At $7.6 billion, WLFI is the 30th largest token by market cap on CoinGecko.
  • Some early buyers of the token could today realize a gain of more than 1,700%.

The President Trump-backed DeFi project World Liberty Financial unlocked its Ethereum token for trading today, debuting as already one of the largest cryptocurrencies by market capitalization.

Just over two hours after the token became tradable, CoinGecko placed WLFI as the 30th largest cryptocurrency at an $7.6 billion market cap and $26.7 billion fully diluted valuation. The numbers on CoinMarketCap are slightly different, with the index currently placing WLFI as the 24th largest while having a $6.48 billion market cap and a $26.28 billion fully diluted valuation.

The WLFI token is currently trading for around $0.265, already marking a significant return for early whitelisted buyers of the token who initially purchased the coin at a price of $0.015 per token. That’s a gain of more than 1,700%.



Nevertheless, over $8.51 million worth of long positions on WLFI have been liquidated so far today, according to CoinGlass, as well as $3.85 million worth of shorts—totalling $12.36 million in liquidations over its slightly over four-hour lifespan. To put that in perspective, $6.77 million in leveraged Bitcoin positions were rekt in the past four hours.

“Big day—World Liberty Financial just launched the WLFI token,” Donald Trump Jr., World Liberty Financial co-founder, said on X. “This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team.”

On unlocks: Only a portion of tokens purchased from the public sale that were bought at $0.015 & $0.05 will unlock initially – this directly rewards our early retail believers and no one else. Plus, treasury tokens purely to seed liquidity. This keeps the community the main focus…

— WLFI (@worldlibertyfi) July 19, 2025

The debut follows a July vote in which WLFI governance token holders decided to allow for the token to become transferable and tradable. The token was originally sold as a non-transferable governance token and raised $550 million via two sets of sales, finalizing in March. Following the sale, there was a “strong demand” from early adopters to make the token tradeable, according to World Liberty Financial.

WLFI began trading on several major centralized exchanges—including Gate, Bybit, and Binance—on Monday, which happens to be Labor Day for those Americans who celebrate it.

On Myriad, a prediction market developed by Decrypt’s parent company Dastan, predictors are now debating how many green hourly candles the token will have within its first 69 hours of life. WLFI’s first candle was green and followed by a red candle. It appears that Myriad users currently believe a downward trend is likely, placing odds at 66% that there will be more red than green.

“Our team has always believed in American strength and leadership,” World Liberty Financial co-founder Eric Trump wrote on X. “We’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money!”

We are now live!!!! Our team has always believed in American strength and leadership. With today’s @WorldLibertyFi’s $WLFI 🦅 token launch, we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money! pic.twitter.com/40yUOZkG5Q

— Eric Trump (@EricTrump) September 1, 2025

World Liberty Financial is a decentralized finance project—the sort that allows for the non-custodial trading of crypto assets without third-party intermediaries. The project brands itself as a crypto lending and borrowing service, but has yet to launch. 

The Trump-backed project has, however, already rolled out its dollar-pegged stablecoin USD1, which is the sixth largest stablecoin by market cap, according to CoinGecko. It was co-founded by nine individuals, according to its site, including President Trump, his three sons, and U.S. special envoy to the Middle East Steven Witkoff. 

President Trump disclosed in July that he has pocketed a handsome $57.3 million from the crypto venture. Combined with his meme coin dealings, Trump’s crypto ventures have led to uproar within U.S. politics as some lawmakers have loudly criticized the apparent conflicts of interest.

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Trump Family Share of World Liberty Crypto Grows to $6 Billion

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In brief

  • President Trump and his family saw their net worth surge by almost $6 billion after trading began for WLFI.
  • The family collectively owns 22.5 billion WLFI tokens, now valued at nearly $6 billion, though the tokens remain locked under a vesting schedule that has not yet been determined.
  • WLFI’s market debut gave the project a valuation above $26 billion, even though the DeFi platform itself has not yet launched.

President Donald Trump and members of his family saw their net worth increase by nearly $6 billion Monday, in the minutes after public trading of their Ethereum token WLFI went live.

The token, which allows holders to participate in the governance of World Liberty Financial, the Trumps’ crypto platform, was previously locked and untradable. This morning, WLFI launched trading capability, setting the token’s previously undermined price at just over $0.30. It has since slipped to roughly $0.26 at writing. 

That’s a substantial jump for WLFI, which was initially sold to investors for 1.5 cents a token in the fall, and then for 5 cents a token during a second round of fundraising. The company raised a total of $500 million from those public sales.



It’s a particularly rosy outcome for the Trumps—who collectively own 22.5 billion WLFI tokens, according to a disclosure on the World Liberty Financial website. That pile of tokens, representing nearly a quarter of the project’s total supply, is now worth a whopping $5.96 billion based on current prices.

The disclosure notes the tokens are owned by an entity affiliated with the president and “certain family members.” The identity of those family members have not been disclosed, though Trump’s sons—Eric Trump, Donald Trump Jr., and Barron Trump—are all co-founders of World Liberty. 

Will the Trumps soon be able to dump those tokens on other investors and turn a massive profit? The answer is murky. 

A statement issued by World Liberty earlier on Monday announced that 33.5 billion WLFI tokens reserved for team members are currently not circulating, and still remain locked. Those tokens will be unlocked over time via a vesting schedule, the project said, but that schedule remains “TBD.”

A World Liberty representative did not immediately respond when asked by Decrypt for any clarity on when a vesting schedule for the Trumps might be determined, or how long of a schedule it might be.  

There are currently roughly 24.7 billion WLFI tokens in circulation, out of a total supply of 100 billion. At current prices, the token’s fully diluted valuation is worth over $26 billion. 

World Liberty Financial is a decentralized finance project promising to connect non-tech savvy retail consumers with the often-opaque world of self-custodied crypto transactions. Despite launching its own stablecoin earlier this year, though, the platform has yet to launch.

Since returning to office, the president and his family have increased their net worths by billions of dollars, via crypto projects including World Liberty and the Trump meme coin. Earlier this year, Trump and his family netted hundreds of millions of dollars from initial sales of WLFI to investors. 

In a disclosure filed in June, the president said he pocketed $57 million from World Liberty in 2024. That number is poised to be far higher in 2025.

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