Liquid Death has unveiled a new stunt video claiming its latest limited-edition water can help students cheat their way through college by “drinking textbooks.”
The brand’s parody campaign, titled Liquid Death Will Help You Legally Cheat Through College, plays on viral internet claims that water can retain memory. In the skit, Liquid Death says it lined up rows of Amazon Alexa devices to read entire stacks of college textbooks into cases of its canned water.
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The result, they claim, is “Certified Smarter Water” that transfers knowledge directly to the brain when consumed.
Liquid Death is no stranger to over-the-top ads, with past campaigns featuring everything from metal concerts for bottled water to celebrity-backed commercials. This latest effort leans on college humor, with fake testimonials about passing exams, skipping class, and even using cans to “absorb” entire lectures from a desk.
Drink your way through exams with Liquid Death
In the video, one mock student explains, “Now I could just drink water to get into med school. Thanks, Liquid Death,” while another quips, “Wake up and vomit. Drink some books. Repeat. College is easy now.”
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The company also jokes that any can of Liquid Death can be programmed for study, with Alexa devices supposedly able to add new material. At the end of the ad, viewers are directed to Amazon to buy limited packs of the Certified Smarter Water, though the product itself is a gag.
There is no “Certified Smart Water” can you can buy. Instead, Liquid Death offers a step by step guide on how to turn any flavor of Liquid Death into smart water using an Amazon Alexa.
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The long-running internet claim that “water has memory” first gained attention in the 1980s when French researcher Jacques Benveniste suggested water could retain traces of substances even after extreme dilution. His work was widely discredited, but the concept lingered in wellness circles and eventually in meme culture.
By leaning into that pseudo-science, Liquid Death adds another layer of satire — suggesting that if water can really “remember” words, it could become the ultimate cheat sheet for college students.
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