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Fabulous news everyone: Market analyst says the AI bubble is 17X bigger than the dotcom goldrush, and 4X larger than the subprime bubble that caused the 2008 crash
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Fabulous news everyone: Market analyst says the AI bubble is 17X bigger than the dotcom goldrush, and 4X larger than the subprime bubble that caused the 2008 crash

by admin October 3, 2025



The AI sector isn’t just a bubble, says one senior market analyst: It’s the single biggest bubble the markets have ever seen, the bubble of bubbles if you will, a bubble so large it looms over the entire global economy and leaves Sir Mix-A-Lot breathless.

In unrelated news, the Associated Press has just reported that OpenAI’s valuation has hit $500 billion, making a company that’s never turned a profit into the most valuable startup in history.

One market analyst reckons this tomfoolery has gone far enough, these companies and those who invest in them are about to hit “diminishing returns hard”, and is telling their clients to steer well clear.


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Let’s put the argument for AI as briefly as possible: It’s going to change the world on a scale that is currently so unimaginable it could only be described as revolutionary. It will transform industries and economies. And it is only fair to say that AI technologies have achieved some remarkable things that may point in this direction, particularly in the field of medicine.

But that’s the thing. We’re all getting familiar with AI tech in some aspects, whether that’s Gemini shouldering-in on what used to be a perfectly good search engine, the constant wheedling offers it makes about taking notes or summarising conversations, nevermind the endless flood of brain-melting slop on social media. Some of the functionality is neat, some is annoying, but nothing about it feels revolutionary. Not even close.

So do you buy the hype? Up until now investors certainly have, and even governments are rushing to get on-board with the AI revolution. Here in the UK our Prime Minister Keir Starmer, a man with the charisma of an empty pizza box, was somehow galvanised into the creation of “a blueprint to turbocharge AI” for “a decade of national renewal.” Starmer recently met the US President, frabjous day, and the pair announced a “Tech Prosperity Deal” where firms like Google and Microsoft agreed to spend billions building big expensive AI things for themselves in the UK and call it largesse.

All of which is to say: there is a hell of a lot of money riding on AI producing… well, something genuinely transformative in the near future. So much money that, if the bubble bursts, the pop may herald the kind of brutal economic fallout that can define eras.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

Even the moneymen are starting to think that something might not pass the smell test here. A new note to its clients from independent research firm the Macrostrategy Partnership goes in with both feet, but I will caveat it: Independent this firm may well be, but it has taken a very firm and conservative stance on AI for a long time.

This note to investors was first reported on by MarketWatch, and written by Julien Garran (who was formerly leader of UBS’s commodities strategy team, so presumably knows what he’s on about).

Garran’s wildest claim is that AI is no mere bubble, but a bubble 17 times larger than the dotcom bubble and four times that of the sub-prime bubble behind the 2008 global crash. The argument is that artificially low interest rates have led to misallocation, economics jargon for money and work being spent in the wrong place and destabilising things because the output, the products or even promises if you will, don’t materialise.


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(Image credit: via Getty Images/Yuichiro Chino)

Garran gets to that number with some creative economising using the Wicksellian differential to calculate a GDP deficit that altogether includes AI, real estate, VC investments, and for some reason NFTs. Under this metric the misallocation in a pre-crash 2008 was around 18% of GDP: Garran estimates that this figure could now be an eye-watering 65%.

Analysts naturally find ways (and leftfield differentials) to make the numbers fit their world view, but Garran does highlight some real-world examples of how the AI productivity boom is going. He cites a study where the task-completion rate for AI at a software company was between 1.5% to 34% and, even with the tasks AI was better at, it couldn’t reliably replicate that success over time. There’s a chart from another economist, based on Commerce Department data, suggesting that AI pickup among big companies is declining.

“We don’t know exactly when LLMs might hit diminishing returns hard, because we don’t have a measure of the statistical complexity of language,” says Garran. “To find out whether we have hit a wall we have to watch the LLM developers. If they release a model that costs 10x more, likely using 20x more compute than the previous one, and it’s not much better than what’s out there, then we’ve hit a wall.”

Garran further points out that the audience using LLMs the most are costing these companies more in compute power “than their monthly subscriptions”. And he could’ve added that most of us use them for free. He then comes up with a sentence that is supposed to be a dire warning but just sounds funny, about the bubble bursting and pushing the economy “into a zone 4 deflationary bust on our investment clock.” Not the investment clock dammit!

I should re-emphasise Garran is an AI critic and works for a firm that is telling its clients not to over-invest or even invest in AI. So take everything in that context. This is no truth from on high but it does feel like the mood music around this technology is shifting slightly. Perhaps AI will change the world. Perhaps not like some think.



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October 3, 2025 0 comments
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Overwatch lootbox
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Brazil’s president has signed a ban on selling loot boxes to minors as part of a larger online child safety law

by admin September 26, 2025



In March, videogames will no longer be able to sell lootboxes to users under the age of 18 in Brazil due to a ban signed earlier this month by Brazilian president Luiz Inácio Lula da Silva. Part of a broader law passed by Brazil’s congress to enact online safety measures for children, the ban continues an ongoing international effort to regulate exploitative monetization practices (via Eurogamer).

The law, Lei 15.211/2025, aims to defend “the best interests of children and adolescents,” which it defines—according to machine translation—as “the protection of their privacy, safety, mental and physical health, access to information, freedom to participate in society, meaningful access to digital technologies, and well-being.”

Chapter 7 of the law says that “loot boxes offered in electronic games aimed at children and adolescents or likely to be accessible by them are prohibited, in accordance with the respective age rating.”


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Additionally, the law mandates that games featuring “interaction between users through text, audio or video messages” must comply with guidelines established by a separate law passed in 2024, which requires companies to moderate “abuse and irregularities committed by users” and provide transparency for how their moderation systems are used, maintained, and updated.

Brazil isn’t the first country to attempt to regulate loot boxes, and likely won’t be the last. Belgium banned loot boxes—with varying degrees of success—in 2018, while US lawmakers, Dutch political coalitions, and members of Australian parliament have proposed their own bans on loot boxes as a form of digitized gambling.

For those protections to have any effect in Brazil, however, they’ll necessitate the usage of age-verification mechanisms. Previously, Brazilian law had considered it sufficient for users of digital services to self-declare their age. The new law, however, requires the providers of those services to “take proportionate, auditable and technically secure measures to assess the age or age range of users.”

While the law states “data collected to verify the age of children and adolescents may be used solely for this purpose, and its processing for any other purpose is prohibited,” similar age verification measures have been the source of privacy concerns as online safety legislation has advanced in the UK, Australia, some US states, and elsewhere.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.



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September 26, 2025 0 comments
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