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The games industry has a Soulslike problem, but probably not the one you think
Game Updates

The games industry has a Soulslike problem, but probably not the one you think

by admin September 7, 2025


Back in 1993, a little-known game called Doom came out. It wasn’t the first game to offer shooting in first-person, but it did popularise the genre. The games that followed became known as Doom-clones (often because they used the same engine), and it wasn’t until the likes of GoldenEye, Half-Life, Halo, and more developed the genre further in the late 90s that the more neutral term first-person shooter was more widely used.

I feel we’re facing a similar situation with Soulslikes. After the huge success FromSoftware found with its Dark Souls games, the term has been used for games imitating the studio’s design. Yet fatigue is now setting in and the term is becoming redundant.

Take gamescom Opening Night Live. A load of (assumed) Soulslikes were announced, from a sequel to Lords of the Fallen, to the Napoleonic Soulslike Valor Mortis. But for most of these games, are they really Soulslikes? Or are they just third-person action-RPGs that have been conflated with FromSoftware’s works as a lazy shorthand to garner attention?

Because what, really, is a Soulslike? Is it a third-person combat game with a stamina gauge? Is it a game where you lose your currency upon death? Is it a game with looping level design? Hidden lore? Or an action game that’s just really hard?


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I’d argue a game needs to have all the above to truly be considered a Soulslike. Yet the problem here is the term constantly invites comparison back to FromSoftware’s very specific work. And it’s hard to compete with the originators of the genre. Heck, even FromSoftware itself has challenged the design philosophy of Dark Souls creator Hidetaka Miyazaki with subsequent entries, from Bloodborne to Sekiro to Nightreign.

If a studio adheres too closely to the Dark Souls formula, then it’s a Soulslike – but a particularly derivative one. That results in copycat games that don’t move the genre on meaningfully, featuring dark fantasy aesthetics, challenging combat, and little else. Yet there remain a handful of Soulslike games that do push the boundaries, finding their own unique aesthetics or combat rhythm. Lies of P, for instance, plays with its Pinocchio adaptation for its grim visual designs, while more recently Wuchang: Fallen Feathers finds a new rhythm to combat with its multiple systems – not to mention a fun twist on dying.

But what’s most frustrating about the term Soulslike is the way it’s used to describe almost anything as an up-front assumption before really playing. When it was first revealed in 2020, Black Myth Wukong was just assumed to be a Soulslike, until we finally went hands-on to find it had few of the genre’s typical trappings. And every time Phantom Blade Zero is shown, its director “Soulframe” Liang has had to insist once again that it’s not a Soulslike.

Eating sugar? Telling lies!? | Image credit: Neowiz

As for ONL in August, it’s safe to assume Lords of the Fallen 2 will fit the mould, while Valor Mortis is self-described as a first-person Soulslike – perhaps that shift in perspective will be enough to differentiate itself from the pack. But will the likes of Swords of Legends or La Divina Commedia really be Soulslikes? Or are they just third-person action RPGs?

The latest victim of the Soulslike misnomer is Silent Hill f. Where the remake of Silent Hill 2 included over-the-shoulder gun combat, this new game in the series instead focuses on melee combat. Does that make it a Soulslike? No, it doesn’t. And yet the Silent Hill fandom became split on this new seemingly Soulslike combat, to the point the game’s producer has had to step in and call those comparisons “disingenuous”.

“This is one of the things that we see – the term Soulslike – being thrown around on the internet quite a bit,” producer Motoi Okamoto told IGN in an interview. “And I think it’s a label that’s a little bit disingenuous. Modern players will see like, oh there’s a stamina meter, there’s a dodge, and they’re like, ‘Okay, it’s a Soulslike’.

“But to be very honest, a lot of these things we actually pulled from classic Silent Hill titles. Look at Silent Hill 4 – there’s a charge meter for your attacks, kind of like our Focus meter. And even for Silent Hill 3 there’s a stamina meter. You see it later on.”

See – Okamoto gets it!

In Silent Hill f, the ‘f’ stands for ‘f**ked up’ (it doesn’t). | Image credit: Konami

You could make a similar point with the term Metroidvania, of course, or even Roguelikes. Yet Rogue was released so many decades ago that few nowadays remember it (in comparison to Dark Souls, at least), while I’ve increasingly seen the term Search Action used for Metroidvanias, which is a translation of the Japanese equivalent label. Is it time we come up with something new for Soulslike? Or is it enough to call those games action-RPGs?

Another element to this is the prevalence of these games coming from Chinese studios. I’ve written about this extensively, particularly how Black Myth Wukong’s success has paved the way for other studios to follow. The industry has shifted from mobile games to PC and console games and as Liang told me, action-RPGs are ideal to exemplify that shift. “What’s most attractive is obviously the performance of console games compared to mobile games, the fancy graphics and controls, and also the way the game tells the story,” he said. “All of these are the features that will be best presented in an action-RPG.”

What’s more, studios in China (and Korea too) are seeking a global audience for their games outside of domestic players. Likening their games to previous hits – Dark Souls, Wukong – is a surefire shorthand to gain attention, but it’s causing fatigue within the genre and turning Soulslike into a meaningless term.

Still, there’s hope. After announcing Black Myth Zhong Kui as a new game in the series, Game Science CEO Feng Ji took to Weibo (as shared on reddit) to explain why the studio chose to create a new game, stating the studio wanted to create something new and experiment boldly. He even quoted Nintendo’s late-president Satoru Iwata: “There is no future in merely extending what already exists.”

Tiger, tiger, burning bright. | Image credit: Game Science

I’m hopeful, then, we will soon see developers follow suit and break free from the chains of genre convention. And I hope, likewise, we’ll see players stop referring to so many games as Soulslikes. Labelling is human nature and has its uses, but it’s time to appreciate games for their differences without comparing back to a narrow definition of a singular body of work.



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September 7, 2025 0 comments
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Watch out Skull and Bones, industry veteran believes GTA 6 will be the first "AAAAA game"
Game Reviews

Watch out Skull and Bones, industry veteran believes GTA 6 will be the first “AAAAA game”

by admin September 5, 2025


Devolver Digital co-founder Nigel Lowrie believes that Grand Theft Auto 6 could potentially be the first “AAAAA game”.

Lowrie spoke with IGN on the topic of video game delays in the wake of massive releases like GTA 6 and Hollow Knight: Silksong. Yet even as games shifted release due to Silksong, Lowrie stated GTA 6 will be an industry-shaking event on a bigger scale.

“There are AAA games and then there’s AAAA games and I’d argue that Grand Theft Auto is potentially the AAAAA game,” stated Lowrie. “It’s just bigger than anything else both in the scope and scale of the game and the kind of cultural impact that it has and the attention it demands.”

Here’s the latest GTA6 trailer!Watch on YouTube

Adam Lieb – CEO of video game marketing platform Gamesight – echoed similar sentiments in the piece, noting: “I would say that GTA for the last year and a half has been a part of almost every conversation around launch dates I have heard.”

Lowrie is correct, of course. GTA 6 is positioned to be a truly monumental release, one that threatens to overshadow not just other games coming out in 2026 but prior releases throughout the history of the industry. The term AAAAA is apt to describe such a monster, though given gaming’s official first quadruple A game Skull & Bones was truly a game like no other, GTA 6 has a big task ahead of it.

This is a news-in-brief story. This is part of our vision to bring you all the big news as part of a daily live report.



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September 5, 2025 0 comments
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GTA 6 Called First 'AAAAA Game' In Sign Of Industry Confidence And Panic
Game Reviews

GTA 6 Called First ‘AAAAA Game’ In Sign Of Industry Confidence And Panic

by admin September 4, 2025


Grand Theft Auto 5 is the second best-selling game of all time. Only Minecraft beats it. No other game even comes close. So it’s not surprising that after more than a decade, people expect big things from Grand Theft Auto 6. But the growing gravity well around the game’s impending release transcends fan hype and bullish proclamations from LinkedIn-pilled industry watchers. The vibes keep intensifying to the point of bordering on desperation. GTA 6 will be huge. GTA 6 must be huge.

Out of this uniquely volatile cocktail comes statements like the following. “I mean, there are AAA games and then there’s AAAA games and I’d argue that Grand Theft Auto is potentially the AAAAA game, it’s just bigger than anything else both in the scope and scale of the game and the kind of cultural impact that it has and the attention it demands,” Devolver Digital co-founder Nigel Lowrie told IGN this week.

It was in the context of a conversation about how smaller companies navigate the minefield of modern release dates, where at any moment all of the oxygen could be sucked out of the room by bigger hits, suffocating a game’s chances of finding an audience before players even give it a try. Hardly anyone was staking out release dates for the fall until Rockstar announced that GTA 6 had been delayed to May 2026. Even now, Silksong‘s surprise release date announcement just last month drove scores of other indie games to get out of the way of its September 4 launch.

Lowrie suggested GTA 6 has the power to “blot out the sun” when it comes to attention in the gaming world. “AAAAA” isn’t just a reflection of the long-awaited open-world game’s budget, suspected to be over $1 billion, or its marketing, which by some estimates is likely to cost another half-billion. Nor is it just a testament to the consumer spending crater that will be left in the wake of its sales, projected by one analyst to be $10 billion over the life of the game, not including any new GTA Online component.

GTA 6 being the first “AAAAA game” is also a prediction about the way it will funnel humanity’s collective boredom and curiosity into a cultural singularity that trumps everything from 2023’s Barbenheimer to this year’s viral “Coldplay couple.” That’s the growing consensus at least, which grows more conventional with each passing month. And like the bond ratings that gaming’s triple-A shorthand for blockbusters is borrowed from, “AAAAA” is as much a prediction about possible futures as a measurement of current facts.

Publishers want their games to sell lots of copies and fans want those games to be great or even, in the rarest cases, life changing. But with GTA 6 there’s as much a hope that it will be transformative as there is a sense of potential panic if it’s not. After years of being in the driver’s seat, console gaming has stalled out. While industry boosters tout the size of the overall gaming market compared to Hollywood and sports, growth over the last five years was effectively flat. Social hubs like Roblox surging in popularity is great for their investors, but another sign that traditional gaming is on the back foot.

Even outside of the numbers, the PS5 and Xbox Series X/S console cycle has felt surprisingly unexceptional. There have been plenty of great games, sure, but nothing hardware-defining the way some of the biggest hits from the second half of the PS4 and Xbox One era felt. Fans searching for that unmistakable feeling of “next-gen” magic from years past are left to comb over Digital Foundry forensics like lapsed believers threatened by a crisis of faith.

Consoles increasingly struggle to distinguish themselves in much the same way smartphones keep adding more camera lenses to convince you you’re upgrading more than just RAM. The latest leaks suggest the new hardware from from Sony and Microsoft is just a couple of years away and will be even less of a generational leap. And why should they bother if half of their current install base won’t be updating anytime soon? I can’t wait for system architect Mark Cerny to show me how much better Joel and Ellie’s hair looks in The Last of Us Part 1 when it gets ported to PS6.

What an “AAAAA” rating for GTA 6 really means is that it’s the only game people believe can single-handedly shift those trends. Proof of what the PS5 and Xbox Series X/S, the only consoles it’ll be available for at launch, are truly capable of, from cutscene-level shooting animations to mouth-watering condensation on beer bottles. A best-seller that doesn’t just move copies of the game but reignites sales in a flagging console race to once again grow the total install base. A sign, perhaps, that the most polished and sophisticated craftsmanship money can buy can once again capture the imagination as much as a crudely reskinned Cookie Clicker in Roblox.

Even if GTA 6 can shower shareholders with a historic new windfall, if it can’t do those other, grander things it’ll be the surest evidence yet that the “AAA” rating, and the aura farming it does in the video game industry hype cycle, was a junk bond status all along.



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September 4, 2025 0 comments
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New games industry body launches in India
Esports

New games industry body launches in India

by admin August 26, 2025


Nine India-based developers and publishers have formed the Indian Game Publishers and Developers Association (IGPDA).

Its aim is to foster “the creation of original made-in-India IP, bringing Indian stories into gaming, skill-building across the animation, visual effects, gaming and comics (AVGC) value chain, and enabling India to produce globally competitive AAA titles.”

The industry body has been structured to bring primary members (game developers, studios, publishers, and platforms) and partners (tools and tech providers, academia and training institutions, investors and “ecosystem enablers”) together to collaborate on game development.

The IGPDA’s founding members include:

  • Nazara Technologies
  • Gametion
  • nCore Games
  • Reliance Games
  • SuperGaming
  • Tara Gaming
  • Underdogs
  • Aeos Games
  • Dot9 Games

“The IGPDA will provide the platform that helps to unify the voice of the gaming industry and articulate its interests,” said nCore Games president Kaval Bombra.

“By advocating for our industry across the regulatory, investment, and operational landscape, we will ensure that India’s vibrant gaming sector continues to expand its presence responsibly and sustainably, both here and across the world.”

Tara Gaming co-founder and author Amish Tripathi added: “Video gaming is the biggest creative industry; it’s bigger than movies, books, music, and theatre combined – India gets very little of the pie.

“Much of our gaming industry presently is mobile-game-dominated, which has a large number of users but not enough revenue. The market is also dominated by Chinese games. But with our own games, based on our own culture, we could actually bring revenue to the country and also export our culture. IGPDA will supercharge this effort to make India a gaming superpower.”

The IGPDA has already proposed a state partnership with the Maharashtra government, in which it aims to “work with the [government] to make Mumbai the global games hub by attracting gaming companies to the state through policy support.”

“Our focus has been to drive strategic investments, foster global partnerships, and accelerate transformative infrastructure and technology initiatives in Maharashtra under the leadership of chief minister Devendra Fadnavis,” said Kaustubh Dhavse, chief advisor of Investments and Strategy to the chief minister of Maharashtra.

“We welcome this proactive initiative from the Indian games industry.”

The formation of the IGPDA comes after India’s Online Gaming Bill was passed as a proper legal act.

As IGN India reports, the bill will ensure that traditional video games and esports are separated from real money games, betting, and gambling apps and platforms.

The Online Gaming Bill “seeks to ban platforms that offer online betting, gambling, lottery, card games with money stakes, and fantasy sports with cash rewards.”



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August 26, 2025 0 comments
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Today in video games - 26th August: the Gamescom mop-up continues as the industry takes a breath
Game Updates

Today in video games – 26th August: the Gamescom mop-up continues as the industry takes a breath

by admin August 26, 2025


It’s 26th August, the day after a bank holiday in the UK – I hope you had a nice one – and we’re back with another daily live report. We’ll be catching all of today’s news and events here while chatting merrily along with you, providing thrilling coverage about the world of video games. That’s right – thrilling!

Note, Tom’s on holiday this week so I’ve muscled in, which is why you’re already seeing excited words like “thrilling” in the report. Expect a lot of Gamescom mop-up this week as our roving reporters return and share more about the games they’ve seen, and as the games industry takes a breath before September appears and the cascade of autumn releases begins.

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August 26, 2025 0 comments
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A global input requires transparency
NFT Gaming

AI industry pledges $100m to Super PACs, copying crypto’s political playbook

by admin August 26, 2025



Tech billionaires, including Andreessen Horowitz, Greg and Anna Brockman, already pledged $100 million to change AI regulation in the U.S.

Summary

  • The AI industry is putting $100 million into influencing U.S. policy on AI
  • Andreessen Horowitz, Greg, and Anna Brockman are among the backers
  • The move comes after the crypto industry’s success in the November 2024 elections

The AI industry is copying the crypto playbook, hoping to shape U.S. regulation in the coming years. On Monday, August 25, a group of major AI firms and tech billionaires launched the Leading the Future platform, set to influence regulations around AI technology.

With funding that already reached $100 million, the organization will lead federal and state Super PACs, funding candidates with a pro-AI agenda and opposing others. These Super PACs will target races in both primary and general elections.

The organization will also focus on drafting policy proposals, lobbying, and rating lawmakers on their voting track record. What is more, they will also engage in public relations, aimed at changing the public’s perception of the AI industry.

Supporters of the platform include Andreessen Horowitz, Greg and Anna Brockman, AI firm Perplexity, Ron Conway from SV Angel, and Joe Lonsdale from 8VC.

AI industry copies crypto’s playbook

Leading the Future’s playbook largely reflects that of crypto groups, such as Fairshake, which was the largest Super PAC in the 2024 elections. Notably, Andreessen Horowitz was one of Fairshake’s major backers, while others included industry giants such as Coinbase, Ripple Labs.

Fairshake used more than $200 million in funding to support pro-crypto political candidates while opposing those that don’t align with the industry. By the group’s own standards, the results were a resounding success. After the November 2024 elections, over 250 pro-crypto candidates joined Congress. Most of the new pro-crypto candidates were Republicans, and the Super PAC managed to oust some long-time incumbents.



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August 26, 2025 0 comments
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Inside the Chinese PC gaming industry as it gets ready to dominate the next decade: 'We have to work harder, we have to make the games even better'
Gaming Gear

Inside the Chinese PC gaming industry as it gets ready to dominate the next decade: ‘We have to work harder, we have to make the games even better’

by admin August 25, 2025



Phantom Blade Zero: Are Chinese games about to take over the world? – YouTube

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In 2019, PC Gamer published the in-depth feature PC gaming in China: Everything you need to know about the world’s biggest PC games industry. At the time, our goal in covering what our shared hobby looks like in a country that Western players still have little insight into.

“China’s PC gaming industry is the largest in the world by a wide margin. The entire US games industry, including PC, mobile, and console games, generated only $30.4 billion in revenue in 2018—China’s PC gaming scene alone is equal to about half of that,” reporter Steven Messner wrote at the time. “In spite of those numbers, you might be hard-pressed to name a Chinese-made PC game.”

One year later, Chinese developer Game Science announced Black Myth: Wukong, and everything changed.


Related articles

“The past 10 years was a crazy, historic decade for the Chinese gaming industry,” the founder of Chinese studio S-Game told me in Beijing last month. That may even be an understatement from Qiwei “Soulframe” Liang, who’s directing Phantom Blade Zero, which I think has the potential to be the next action game to leave a Black Myth-sized impression on players. I’ve already talked and written about Phantom Blade Zero a lot, but it’s not the only game picking up the torch from Black Myth and running with it.

In 2019, Chinese PC gaming was its own ecosystem that we wanted to help PC gamers outside China wrap their heads around, but most of biggest hits—League of Legends, PUBG—were imports, rather than games developed in China. And the relatively few hit games being developed in China were unlikely to be translated for other parts of the world.

In 2024, Black Myth: Wukong proved that big budget PC games developed in China could kill it on the world stage.

By 2030, we’re going to be inundated by games of that same caliber.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

What we’re seeing now is a wave of games inspired and emboldened by Black Myth, as developers there take profits they made in mobile and start putting it towards what we more often think of as AAA games—like when Netflix started producing TV and films and gave Martin Scorsese $150 million dollars to make a 3-hour gangster drama. Chinese devs are hungry for that same prestige, and big publishers like Tencent and NetEase have the deep pockets needed to fund their blockbusters.

“All the focus is on making triple-A games. You can see a lot are coming,” Liang said. “It’s different. For Americans, it’s not a new concept, because you guys are making huge games. GTA or something like that is quite familiar. Black Myth: Wukong has created this possibility for Chinese games, but I would say for most, the quality is still your basement, your foundation. Making the games better is very important.

“I think there’s a pride for the gamers who played Black Myth, because they feel: We can make such a game. So we are very careful as Chinese developers to fulfill the requirements, the hype of the Chinese gamers. We have to make the games even better.”

This is going to be a defining story of the next decade in PC gaming. So when I was invited by S-Game to fly to Beijing for an event focused on Phantom Blade Zero, I also saw it as a chance to really get a sense for where the Chinese industry is right now, and maybe peek over the horizon at where it’s going.

The video above is the result: a detailed look at how the Chinese gaming industry has evolved since the 2010s, and the games like Delta Force, Wuchang, The Bustling World, Blood Message, Where Winds Meet, and more bringing about that new era.



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August 25, 2025 0 comments
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At Gamescom, it felt like the industry now has a plan: make games quicker | Opinion
Esports

At Gamescom, it felt like the industry now has a plan: make games quicker | Opinion

by admin August 22, 2025


Up in the enormous halls of the northern half of Koelnmesse, the crowds are still being wowed by glitzy stands and demos of the latest games, not least the long-awaited Hollow Knight: Silksong.

But in the southern half, the business-only section of the show is drawing to a close. And having spent the past four days dashing between appointments with CEOs and developers, there is one sentiment that has remained consistent among almost everyone I spoke to.

We need to make games quicker.

It’s refreshing to hear. After months and months of gloom and panic across the industry, as layoff announcements arrive as regularly as bad-news buses, it feels as if everyone has finally centred on a plan.

Shorter development times will of course mean lower costs

It’s a simple one. Rather than spending half a decade or more working endlessly on one title, the idea is to instead make games in one or two years, maybe three at max. And if they’re not quite polished enough for a full release by then, they can be popped into early access instead.

By far the biggest expense when making games is salaries, so shorter development times will of course mean lower costs – in theory. And that means not betting the farm on every single release.

If a game that’s been in development for two years fails to land at launch, it’s still a big blow. But it’s nothing like the existential crisis of launching a flop that’s been in the works for five, six, seven years.

There’s the advantage, too, that quickly made games can be adapted to suit current trends, avoiding the pain of, say, launching a live-service shooter years after the genre has been saturated.

Almost everyone at Gamescom thought games need to be made more quickly

Of course, it’s one thing to say you want to make games more quickly, and quite another to actually do it. More to the point, how do you do it?

One option is to make games that look worse. Given how super-detailed graphics seem to be far less important to a younger generation raised on Roblox and Minecraft, this would seem like a fair enough strategy.

Why bother spending days, weeks, or even months modelling super-realistic satsumas when your audience would be satisfied with a crude orange daub?

Yet there seemed to be little appetite for this strategy among the people I spoke to at Gamescom. Perhaps it’s an unwillingness to fly in the face of conventional wisdom in an industry where frame rates are often fetishised. Perhaps it’s more about simple pride in the craft.

So what’s the alternative? One option is to use AI to speed up the development process. And it’s an option that more and more studios are taking up.

AI is the games industry’s dirty little open secret – the majority of people I spoke to said they were using AI in some form or another.

Very few were employing AI to generate finished assets for a game, the kind that gets you that shameful little ‘AI Content’ label on Steam. But many were using it at some point in the development process.

AI is the games industry’s dirty little open secret

Utilising AI to generate snippets of code was a popular choice. In addition, a fair few people are using AI to generate concept art early in the process, letting them quickly iterate ideas.

Everyone was adamant that AI should be used as a helper tool, rather than as a replacement for human skills.

Some people were quite open about the use of AI in their games. Others were far more coy, going rigid when the dreaded word came up, as if worried their secret might come out.

They have reason to be afraid. The outrage caused by a snippet of AI-generated text being found in The Alters – along with the more serious problem of poorly AI-localised text – is one example of why developers are wary of talking openly about AI.

The Krafton booth at Gamescom – the company has been public about the use of generative AI in Inzoi

Yet the fact is that AI is already in widespread use across the games industry – and it seems absurd for developers to live in fear forever. What’s needed is an open discussion of how AI should be best used. What’s needed are agreed best-practice guidelines.

For example, should AI-generated art be off-limits in finished games? Or is it fine as long as the data set is trained on assets wholly owned by the studio? These are the kinds of questions that need to be discussed.

The next few years will entail a process of collectively deciding how to proceed. But love it or hate it, it’s quite clear that AI isn’t going away any time soon.

Whether AI actually enables games to be made more quickly, however, remains to be seen. I have my doubts – the temptation with effort-saving technology like this is always to do more, rather than do it quicker.

Maybe the goal of making games faster will take a while to achieve, and might well require a change in thinking. But at least everyone has agreed on a plan.



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August 22, 2025 0 comments
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Crypto
GameFi Guides

Crypto Industry Urges National Stablecoin Plan For The United Kingdom To Compete With US

by admin August 21, 2025


Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

In a recent open letter to Finance Minister Rachel Reeves, figures from the cryptocurrency industry are calling for the United Kingdom (UK) to develop a national stablecoin strategy, seen as essential for positioning the UK at the forefront of the digital asset landscape.

This comes after the US positioned itself to capitalize on the growing adoption of digital assets through pro-crypto legislation, fulfilling President Donald Trump’s mission to establish the country as the crypto capital of the world.

UK’s Crypto Sector At Risk?

The letter, which garnered support from 30 industry players, emphasizes the need for a proactive and coordinated approach to dollar-pegged cryptocurrencies. It argues that they should not be viewed merely as potential risks but as integral components of a financial infrastructure that can be responsibly embraced. 

The letter highlights that the United Kingdom must act swiftly to ensure it remains competitive with countries like the United States, which have taken significant steps to integrate stablecoins into their financial systems with the passage of the GENIUS Act.

Industry players have voiced concerns regarding the UK’s current regulatory stance on stablecoins, suggesting that it places the nation’s crypto sector at a disadvantage. 

One of the primary issues is the legal classification of stablecoins as “crypto-assets with reference to fiat currency.” Critics argue that this definition focuses too much on the form rather than the function of stablecoins, likening it to defining a cheque solely as paper that references currency. 

The establishment of a national stablecoin strategy could enhance the UK’s status as a global financial center, they assert, and generate new revenue streams, particularly in fees and foreign exchange, while also supporting demand for government bonds.

The Key To Unlocking Stablecoin Potential

The letter received endorsements from executives and firms such as crypto exchange Coinbase, Kraken, Copper, Fireblocks, BitGo, and asset manager and crypto exchange-traded fund (ETF) issuer VanEck.

Daragh Maher, HSBC’s head of digital assets research, has highlighted the potential of stablecoins to bridge the gap between traditional finance and the digital asset world. 

He described them as the cash equivalent of digital assets, serving as a foundational currency for almost all crypto transactions. Maher also pointed out that stablecoins can facilitate money transfers using blockchain technology, offering a modern alternative for the UK financial system.

Despite their potential, regulatory hurdles remain a significant barrier to the widespread adoption of stablecoins. Maher emphasized that creating a suitable regulatory environment is crucial for unlocking the full potential of stablecoins in the UK.

The daily chart shows the total crypto market cap valuation at $3.81 trillion. Source: TOTAL on TradingView.com

Featured image from DALL-E, chart from TradingView.com 

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.



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August 21, 2025 0 comments
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Kanye West Launches Yzy Token, Sparks Trend Across Crypto Industry
GameFi Guides

Kanye West Launches YZY Token, Sparks Trend Across Crypto Industry

by admin August 21, 2025



Popular rapper Kanye West has launched a new memecoin called YZY earlier today and it has taken over the crypto industry by a storm. Deployed on Solana, YZY token is currently talk of the town with the rapper describing project as the start of a “new economy, built on chain.”

The launch drew swift attention from investors with YZY’s valuation climbing as high as $3.2 billion at its peak before cooling to around $1.3 billion. These sharp moves showed how quickly celebrity-backed tokens can rise and fall.

Source: X

Building a New Economy with YZY Money

YZY token is positioned as the base of YZY Money project. Its ecosystem includes Ye Pay, a crypto payment service, and YZY Card, a global spending tool that works with both YZY and USD Coin. The project calls itself the start of “a new economy” built on-chain. It focuses on payments, commerce, and wider use of digital assets.

The token will be shared through public allocations and liquidity reserves. A portion is locked in long-term vesting under Yeezy Investments LLC to show commitment and transparency. Its vesting is carried out on-chain through Jupiter Lock, an audited protocol on Solana.

The launch also introduced an anti-sniping method, with the team deployed 25 contract addresses and picked one at random as the official YZY token. It was meant to block bots and give retail buyers a fair chance. 

Suspicious Trading Movements on YZY Meme Coin

Analysts at Lookonchain highlighted wallets that seemed to know the real contract in advance. One wallet bought YZY before launch and later sold most of its holdings for a profit of more than $1.5 million, raising doubts about equal access.

YZY can be traded on Meteora on Solana. Early trading showed sharp price swings, underlining both excitement and risk. YZY shows how a celebrity launch can draw instant market attention. Its lasting value, however, will depend on Ye’s ability to deliver real payment and commerce tools beyond the early hype.

Also Read: Sonic Labs Proposes Token Issuance to Enter U.S. TradFi Markets



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August 21, 2025 0 comments
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