Roblox has announced a “suite of innovations” across AI and creator monetization, and revealed that over the last year, creators earned over $1 billion through the DevEx program.
At last week’s Roblox Developers Conference, the company laid out a number of new initiatives, including plans to boost the Roblox Developer Exchange (DevEx) rate for all creators by 8.5%, explaining that “now, 100,000 earned Robux will equal $380, rather than $350 when converted to cash.”
Creators will also be able to utilize assets from Mattel, Kodanasha, and Lionsgate, all of which have joined the megacorp’s IP licensing program. This will introduce brands like Matchbox, Polly Pocket, and Blair Witch to the Roblox ecosystem.
Building on the Generative 3D creation tools introduced earlier this year, Roblox also unveiled its new generation of “fully functional 4D objects with AI, new language tools including text-to-speech and speech-to-text APIs, and real-time voice translation technology, and integration of MCP into Studio’s Assistant to accelerate creation.”
The company also revealed Roblox Moments, a “new way for users to discover experiences through short-form video clips of exciting gameplay moments, and creators to reach new audiences.”
“Users can capture, edit, and share clips of their gameplay, which others can click Join to instantly try out the experience themselves,” Roblox explained. “Soon, we’ll release Moments APIs, which will help creators grow their audience and drive stronger engagement.”
“Our announcements ladder up to a broader goal that we announced at last year’s RDC – that 10% of all gaming content revenue will flow through the Roblox ecosystem and be distributed within our community of creators,” Roblox added.
“In order to get there, we are investing in every stage of the creator development cycle from creation to monetization – these new releases are designed to help Roblox creators bring to life compelling content, scale their audience, increase their earning potential, and build successful businesses.”
For more, visit Roblox’s RDC 2025 recap.
Last week, Roblox partnered with the International Age Rating Coalition (IARC) to replace its current maturity labels.
