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Sam Altman testifying on capital hill.
Gaming Gear

‘Someone is going to lose a phenomenal amount of money’ says OpenAI CEO Sam Altman about unwise AI investment. ‘When bubbles happen, smart people get overexcited about a kernel of truth’

by admin August 18, 2025



OpenAI CEO Sam Altman spoke to assembled reporters at a dinner in San Francisco late last week on the topic of, you guessed it, AI, the applications of AI, and the vast sums of money moving behind the scenes to fund it. Despite being one of the most vocal advocates of the tech, Altman had some words of caution for investors jumping on the artificial intelligence train.

According to The Verge, Altman said it was “insane” that AI startups consisting of “three people and an idea” are receiving huge amounts of funding off the back of incredibly high company valuations, describing it as “not rational behaviour.”

“Someone is going to lose a phenomenal amount of money. We don’t know who, and a lot of people are going to make a phenomenal amount of money,” said Altman.


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“When bubbles happen, smart people get overexcited about a kernel of truth. If you look at most of the bubbles in history, like the tech bubble, there was a real thing.” said Altman, referencing the infamous dot-com bubble of the late 1990s. “Tech was really important. The internet was a really big deal. People got overexcited.”

That being said, Altman stopped short of calling investment in AI overall a bad idea for the economy in general: “My personal belief, although I may turn out to be wrong, is that, on the whole, this would be a huge net win.”

At the same dinner, Altman confirmed that OpenAI would still be spending vast amounts of money (partially provided, presumably, by the likes of Softbank and the Dragoneer Investment Group in OpenAI’s latest $8.3 billion funding round) to keep the company at the top of the AI financial leaderbooks.

“You should expect OpenAI to spend trillions of dollars on data center construction in the not very distant future,” Altman said. “You should expect a bunch of economists to wring their hands.”

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

Well, it certainly appears to cost a whole lot of moolah just to keep the good ship OpenAI afloat. The company has raised staggering sums of cash over the past decade to develop and run its various AI implementations, the most famous of which being ChatGPT. Reports last year indicated that OpenAI had spent $8.5 billion on LLM training and staffing for its generative AI efforts, while other analysts have predicted it costs $700,000 a day to run ChatGPT alone.

The Information recently projected that OpenAI would be burning through $20 billion in cash flow by 2027, with the company said to be hopeful that investors like Softbank would stump up another $30 to $40 billion to continue funding its operations.

A CG render of Meta’s planned Hyperion data center, superimposed over Manhattan. (Image credit: Meta)

Still, those spending figures don’t appear to be in the trillions yet, although that estimated sum is perhaps of little surprise to those of us that keep an eye on AI data center expansion.

Given that Altman’s rival, Elon Musk, has been booting up and expanding xAI’s Colossus supercomputer with incredible speed, and with the news that Meta is expanding its data center operations at such a rate it’s currently having to house a significant portion of its racks in nearby tents, OpenAI will feel the need to keep up—and to do that it needs to spend (and raise) huge amounts of cash over the next few years.

One would assume that Altman is confident enough in his company’s efforts to place its investors on the “going to make phenomenal sums of money” side of things, but his comments should perhaps serve as a warning to those looking to jump in with both feet without correctly judging the landing. Someone has to lose in the great AI race, I suppose. And as to which companies survive, and which come to a sticky end? That remains very much an open question for now.

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August 18, 2025 0 comments
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Dogecoin
NFT Gaming

Dogecoin Price Crash To Continue? Historical Data Shows When A Bottom Will Happen

by admin June 24, 2025


Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Dogecoin has been under intense pressure in recent days, with its price sinking to a new local low of $0.14 after shedding more than 35% of its value over the past month. Despite intermittent bounces, Dogecoin’s price action has been relatively weak, and the meme coin is now retesting a long-term trendline drawn from the 2021 all-time high.

There have been speculations about how much longer this correction might last and when the next major reversal could begin. According to technical speculations by a crypto analyst, Dogecoin is still on track to register a new peak by August.

Estimating Dogecoin Top Formation

Crypto analyst Javier, posting on the social media platform X, has drawn attention to Dogecoin’s past behavior in major bull cycles by showing a repeating pattern in how long Dogecoin typically takes to form both its bottoms and its tops. According to the chart and notes shared by the analyst, historical bottoms have often developed over 112 to 133 days, with an average of about 122 days. 

Meanwhile, Dogecoin’s cycle tops have historically formed within 91 to 119 days, averaging around 107 days. These durations have been consistent across multiple cycles since 2017. This trend is visualized in the chart below, which highlights four different breakouts and corrections spanning from 2017 to the current cycle.

The data shows that DOGE is currently progressing through a similar phase. According to the analysis, Dogecoin had already dropped to a low of about $0.14 in April. Interestingly, despite the crash in the past 24 hours, Dogecoin seems to have respected this low. 

Source: Javier on X

The ongoing price action is now that of a movement towards a new peak, which should take an average of 119 days. More notably, the analyst noted that the maximum time it has taken for a top in any previous cycle is 119 days. If repeated, the analysis points to August 4, 2025, as a probable peak for the current leg of Dogecoin’s price action. This means a strong move to the upside may soon begin before the next reversal toward a new low. From where we are, the reversal should start between the next 14 and 49 days.

Reversal Window Between Mid-July And Early August

The analyst projects that if the current pattern holds true, the next meaningful reversal for Dogecoin could begin anytime from around 49 to 14 days before this projected August 4 top. This places the likely window for a price bottom and new peak between now and mid-July and early August.

The implication here is that the meme coin may still experience additional short-term downside or sideways movement before reentering a bullish trend.  At the time of writing, DOGE is trading at $0.1642, up by 5.7% in the past 24 hours.

DOGE trading at $0.16 on the 1D chart | Source: DOGEUSDT on Tradingview.com

Featured image from Getty Images, chart from Tradingview.com

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.



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June 24, 2025 0 comments
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James Gunn Says 'Get Off Matt's Nuts,' 'The Batman' Sequel Will Happen When It Happens
Product Reviews

James Gunn Says ‘Get Off Matt’s Nuts,’ ‘The Batman’ Sequel Will Happen When It Happens

by admin June 20, 2025


Cool your jets Batman fans, James Gunn has heard you loud and clear over the highly anticipated sequel to Matt Reeves’ The Batman. So much so that he recently expressed his frustration with the demand in defense of the time DC Studios was taking.

“Listen, we’re supposed to get a script in June. I hope that happens. We feel really good about it,” Gunn told Entertainment Weekly, and colorfully added, “People should get off Matt’s nuts because it’s like, let the guy write the screenplay in the amount of time he needs to write it. That’s just the way it is. He doesn’t owe you something because you like his movie. I mean, you like his movie because of Matt. So let Matt do things the way he does.” And that should go to Robert Pattinson too, the star who has joked he’s going to be old Batman by the time the sequel film gets shooting.

It seems folks forget the fact that arc of The Penguin was originally a huge part of the sequel plans which were then pulled and developed into the incredible Colin Farrell starrer series. Getting a whole show in between to dig into that villain origin story was great even if it took place while Bats was maybe spending time with Selina Kyle over in Blüdhaven.

“I am irritated by people,” Gunn added.  “I mean, it’s just that thing people don’t need to be entitled about. It’s going to come out when he feels good about the screenplay. And Matt’s not going to give me the screenplay until he feels good about the screenplay.”

Gunn also added the constant bugging has nearly pushed him off the internet.

“I’ve kind of quit because it just happens so often,” he noted. “There are a couple of people, specifically, who have pretty large followings who just consistently put out false stories, just one after the other after the other, 95% of the time. Maybe once out of every 20 times, they say something that has some slight or partial basis in reality. And it gets to be old. I’m not sure, some of those people, that I’m not actually helping them in a certain way by debunking them, because you’re giving them traffic, which I always do, but I think they like it. So I mostly quit.”

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.



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June 20, 2025 0 comments
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Bitcoin bull
GameFi Guides

Time To Long Bitcoin? Market Expert Reveals When $600,000 BTC Will Happen

by admin June 14, 2025


Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Bitcoin is still trending above $100,000 despite the market crash triggered by the Israel-Iran war, but it has yet to dissuade investors from expecting higher prices. One of those who has called for higher prices is crypto market expert Ansem, who has called for higher Bitcoin prices. He lists out some major developments that could spur an increase in the price of the cryptocurrency, suggesting a possible 500% increase from here.

The $600,000 Bitcoin Target

In an analysis, crypto analyst Ansem, also known as blknoiz, gave reasons why he believes that the Bitcoin price could be headed. The first reason given for this is the fact that the likes of Michael Saylor’s Strategy continue to accumulate Bitcoin in large quantities. It is not the only company buying the asset, with others such as GameStop also joining the buying spree. This is expected to keep pushing the price of Bitcoin upwards as these companies are more likely to hold for a long time.

The second in the list of reasons is that there are growing global concerns when it comes to accessing stores of value not controlled by the government. Given BTC’s decentralized nature, it enables holders to have complete control, free of government oversight, as well as move value away from more fiat sources such as the US dollar and debt.

Next in the line is the fact that the gold market cap is above $23 trillion despite being an unlimited asset. In contrast, Bitcoin’s fixed supply of 21 million BTC, as well as its being able to be easily transferred across nation states, makes it a better store of value over the long term.

Source: TradingView

Macro Factors Supporting A Bitcoin Surge

Other macro factors that are contributing to the long-term bullishness of Bitcoin are the fact that there is improving regulatory oversight over the crypto market. This has brought the market toward the mainstream, with sentiment skewing toward the positive lately.

Bitcoin has also been able to shed off the tariff fears despite a massive sell-off triggering a 30% crash to $75,000 earlier in the year. It is currently still holding support above $100,000, showing strength here. This, coupled with the fact that the Department of Government Efficiency (DOGE) is moving to cut government spending, has made BTC a rather attractive asset to hold.

Given all of this, the crypto expert believes that the Bitcoin price could rise 500% to reach $600,000. This would put the digital asset at a market cap between $10 and $12 trillion, and the timeline for this is expected to be sometime in 2028.

BTC struggles to maintain bullish pressure | Source: BTCUSDT on TradingView.com

Featured image from Dall.E, chart from TradingView.com

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.



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June 14, 2025 0 comments
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kotaku
Game Reviews

10 Ironheart Cameos That Marvel Needs To Make Happen

by admin June 13, 2025


Image: Marvel

Tony Stark is dead, and unlike in the comics, Riri has never interacted with him or even acknowledged his existence. Even though we see Riri pounding away at metal to shape her suit, mirroring Stark in the first Iron Man movie, a passing of the repulsor baton would not only be appropriate, it would also connect the show to its comic book roots. In the comic, Riri is mentored by a Tony Stark AI program. While Riri will likely have a holographic AI companion based on her deceased best friend, played by Lyric Ross, there are some problems only Stark can solve.

It would be cool if Riri were faced with a seemingly impossible obstacle with one of her suits, a situation that could lead to Gwyneth Paltrow returning to the MCU as Penny Potts, bringing with her the answer. It’s not far-fetched to think Stark has terabytes of instructional videos about how to not only build and maintain those Iron Man armors but also bring some of his wildest ideas to life. Remember, he left a lifelike holographic message to be played after his death in Avengers: Endgame—a proper tearjerker of a scene. Stark wouldn’t be back in the flesh, but he would help usher in his successor while reminding us of the Tony Stark we once knew. You know, before Doctor Doom changes all of that in Avengers: Doomsday.



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June 13, 2025 0 comments
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Something Evil Will Happen featured image.
Esports

Something Evil Will Happen codes (June 2025)

by admin June 4, 2025


Screenshot by Dot Esports

Obtain free Banners and other goodies by using Something Evil Will Happen codes!

|

Published: Jun 4, 2025 01:27 am

Updated Jun. 4, 2025: Added a new code!

Prepare for waves of non-stop disasters—from regular to totally zany ones—and survive, with or without other players. While you can choose to earn Dosh by shielding players from danger, you can do the same by throwing them under the bus. Use Something Evil Will Happen codes to ensure your survival.

All Something Evil Will Happen codes list

Follow this article to get updates

Active Something Evil Will Happen codes

  • PRIDE—Redeem for a Pride Banner (New)
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Expired Something Evil Will Happen codes

  • There are no expired Something Evil Will Happen codes at the moment.

How to redeem Something Evil Will Happen codes

Here’s our quick guide on how to redeem your Something Evil Will Happen codes:

Click on your Dosh amount to redeem codes. Screenshot by Dot Esports

  1. Launch Something Evil Will Happen in Roblox.
  2. Click on your Dosh amount right above your Health bar.
  3. Use the Enter code here field to input a code.
  4. Click on the white checkmark icon to grab your freebies.

Something Evil Will Happen Wiki link

If you’re new to the game and it’s giving you a headache, you can read all about its specifics by visiting the Something Evil Will Happen Wiki page. Find out everything you need to know about the existing Disasters, Gears, Maps, Status Effects, Status Effects, and much more.

If you want to jump straight into a purely PvP experience, check out our article on Elemental Warzone codes and make sure you don’t miss out on any freebies. For many more free rewards that you can collect right now, drop by our Roblox codes section.

Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy



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June 4, 2025 0 comments
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Dogecoin
NFT Gaming

Looking To Buy The Dogecoin Dip Below $0.2? Analyst Says Wait For This To Happen First

by admin June 2, 2025


Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Dogecoin has dipped below $0.2 as part of a broader crypto market correction, providing a buying opportunity for investors. However, crypto analyst DecyX had indicated that investors should wait for this to happen before they accumulate the foremost meme coin. 

Analyst Reveals What To Wait For Before Buying Dogecoin

In an X post, DecyX told investors to wait for Dogecoin to grab the liquidity under $0.187 before accumulating the meme coin. He added that they should look for bullish price action on the lower timeframes (LTFs) and target the imbalance zone between $0.213 and $0.215. The analyst believes that a full fill could send DOGE to above $0.235.

DecyX also noted that the Fair Value Gap (FVG) above is still untouched and that the $0.2597 strong high is a magnet long-term for Dogecoin. His statements come just as the meme coin dropped below the psychological $0.2 level. This price decline has occurred following the Bitcoin price correction from its all-time high (ATH) recorded two weeks ago. 

Source: DecyX on X

In an X post, crypto analyst Kevin Capital told Dogecoin holders that they want to see the meme coin hold onto between $0.1901 and $0.1839. His accompanying chart showed that failure to hold between this range could send DOGE to as low as $0.17. The analyst has on several occasions drawn the correlation between the Dogecoin and Bitcoin price. 

In another X post, he commented on the Bitcoin price and warned that things could get “sketchy” for the flagship crypto, meaning that DOGE is also at risk. Kevin Capital noted that the weekly close for Bitcoin was below $106,800, which puts it back in the danger zone. The analyst remarked that it needs to return above that level within the coming days to avoid things becoming sketchy. 

DOGE Could Be Bottoming Out

In an X post, crypto analyst Trader Tardigrade stated that Dogecoin could be forming a double bottom on the 4-hour chart. His chart showed that he expects a reversal from the $0.18 zone, with the meme coin rallying back above the psychological $0.2 zone.  

The analyst also alluded to Dogecoin’s daily chart, revealing a hidden Bullish Divergence on DOGE’s Relative Strength Index (RSI). He stated that the meme coin is creating a higher low on the daily chart, while its RSI shows a lower low. Meanwhile, the analyst revealed that Dogecoin is breaking out from a Symmetrical triangle on the 1-hour chart. A breakout from this triangle is also expected to send the meme coin above the $0.2 level. 

At the time of writing, the Dogecoin price is trading at around $0.1906, down in the last 24 hours, according to data from CoinMarketCap.

DOGE trading at $0.19 on the 1D chart | Source: DOGEUSDT on Tradingview.com

Featured image from Getty Images, chart from Tradingview.com

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.



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June 2, 2025 0 comments
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Daredevil Born Again Episode 1 Matt Murdock
Gaming Gear

Charlie Cox Thinks Fans Could Make a Daredevil Movie Happen

by admin May 25, 2025


Since 2015, Daredevil has dominated the small screen across his two shows on Netflix and Disney+. Fans have kept the character going on TV for the past decade, and actor Charlie Cox thinks that same passion could get ol’ hornhead back on the big screen.

In a recent interview at the SAG-AFTRA Foundation, Cox said he was the “worst person to ask” about the chances of a Daredevil movie, since he knows jack all about it. Any questions or demands should go to “the grown-ups,” aka Disney and Marvel. “Write letters, just everyone write letters,” he urged. For him, the show’s not too far removed from the cinematic experience, since the cast and crew got to watch the first two episodes of every season in theaters, something he thinks it absolutely “deserves” for everyone, not just the people who made it.

Now, Cox could probably be lying his ass off, a thing he’s pretty good at doing when it comes to playing this character. If there were any time to bring him to the movies, fans think it’d be now: Deadpool & Wolverine reintroduced audiences to Jennifer Garner’s Elektra (from the 2003 Daredevil and her own solo movie), and the recently delayed Avengers: Doomsday and Secret Wars are looking to bring the old X-Men back for one last hurrah. And if not there, there’s always Spider-Man: Cox has already reprised the role for the animated Friendly Neighborhood Spider-Man, and Spider-Man: Brand New Day in 2026.

Wherever Daredevil shows up next outside of his own show returning in 2026, Cox is happy to tell Matt’s story and remains “so thrilled to be here.” And if this is any indication, fans are ready to follow him anywhere.

[via GamesRadar]

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.



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May 25, 2025 0 comments
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Coinbase Lawsuit, a Privacy Disaster Waiting to Happen? Best Crypto Wallets to Consider Instead
Crypto Trends

Coinbase Lawsuit, a Privacy Disaster Waiting to Happen? Consider Crypto Wallets Like Best Wallet Instead

by admin May 21, 2025


Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Less than a week since Coinbase’s hack, the crypto exchange is in the crosshairs again.

This time, it’s a class-action lawsuit filed by Illinois residents claiming that Coinbase had processed their biometric data without consent.

An excerpt from the filing alleges that this breaches Illinois’ Biometric Information Privacy Act (BIPA).

Source: Court Listener

As if that wasn’t enough, Coinbase seems to have transmitted this data to third-party vendors (like Solaris and Jumio). Again, without the data subjects’ consent (allegedly).

The EU’s GDPR Enforcement Tracker comes to mind here. Websites and companies are fined on a daily basis for this exact thing—collecting personal data without consent.

Coinbase’s behavior (especially after the latest hack) is a privacy disaster waiting to happen. After all, it’s still your crypto and hard-earned money at risk.

Which begs the question – what’s a better way to store crypto? The answer is in non-custodial crypto wallets like Best Wallet.

You alone own the keys to your crypto, personal data collection is minimal (often just an email address), and you also get side benefits through the Best Wallet Token.

Below, we’ll explain Coinbase’s situation and how crypto wallets are a safer option.

Coinbase, Stop Hitting Yourself. Lawsuits Are Bad for You.

The lawsuit claims Coinbase asked users for a government ID and a selfie during the sign-up procedure. So far, so good. It’s a pretty standard process for a crypto exchange these days (unfortunately).

Here’s where the problems begin:

  • Coinbase sent the data to third-party facial recognition tools,
  • all without notifying the users that this would happen
  • or asking for their consent to the data processing.

If this sounds familiar, that’s because it is. Back in May 2023, Coinbase received an identical lawsuit from another Illinois resident alleging a breach of the state’s BIPA.

By February 2025, the lawsuit still hadn’t been finalized – the complainant and Coinbase agreed to undergo arbitration (a private ruling by an independent arbitrator, not a full court trial).

Back then, Coinbase argued that the user had consented to the data processing when checking the ‘I agree to the User Agreement and Privacy Policy’ box during the sign-up procedure.

This allegedly voided the complainant’s justifications for the class action lawsuit.

Plus, the most important bit—another term the user had unwittingly accepted when checking that box is waiving his right to join a class-action lawsuit.

User Agreements never cease to surprise, right?

Storing your new crypto on Coinbase suddenly becomes somewhat sketchy. Exchange hacks also constantly threaten your asset security (see what happened with Bybit and 1inch).

Fortunately, solutions like Best Wallet solve this problem through self-custody, minimal data collection, and top-of-the-line encryption.

Best Wallet Doesn’t Treat You Like a Data Treasure Trove

In a world of Coinbases, you need the Best Wallet, one of the best anonymous, non-custodial crypto wallets available today. With Best Wallet, you can:

  • Keep your sensitive information private
  • Control your own private keys
  • Buy, sell, and swap crypto on five major blockchains (Ethereum, Binance Smart Chain, Polygon, Bitcoin, and Base)
  • Stake tokens at industry-high APYs (further boosted if you hold the Best Wallet Token)
  • Invest in some of the best presales directly in the wallet app (a first in the industry) with occasional bonuses and airdrops
  • Participate in a growing ecosystem with plans to support 60+ chains, launch a fiat Best Card, plus an NFT gallery, derivatives trading, and market intel analytics

Some of these features are only available to $BEST holders, which is why investing in the Best Wallet Token presale is the best way to get started with this crypto wallet.

Buying in will also get you reduced transaction fees, higher staking rewards, community governance, and early access to some of the best meme coins.

Security is handled through Fireblocks MPC, a cutting-edge cloud backup solution for multi-chain wallets like Best Wallet.

The presale has raised over $12.5M, and the token currently costs $0.025055 – you won’t get a cheaper price. In less than 12 hours, the price will increase again, so now’s the time to buy.

Another layer of rewards awaits you if you stake $BEST for a 116% APY (this will decrease as more people stake).

A simple calculation shows that buying 11,973 $BEST for $300 now and staking for an average 50% APY would lead to 17,959 tokens in a year (or $450 at the current token price).

But our Best Wallet price prediction also indicates a $0.62 price by the end of 2026. So that $300 investment could turn into $11,140, a 37x increase. That’s a tidy sum, if the price estimate holds true.

To Sum Up: Coinbase Nay, Self-Custody Crypto Wallets Aye

Coinbase’s second screw-up in a row leaves a bad taste in the mouth. It’s sad to see how often data privacy and asset security are put on the back burner as exchanges pursue maximum profit.

The lesson is that the only person you can trust is yourself. And that’s exactly what self-custodial wallets like Best Wallet let you do—they put you in control of your data and funds and reward you for it.

Don’t forget to do your own research before investing in crypto and presales. The market is volatile and prone to immediate fluctuations. Only invest what you can afford to lose!

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.



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May 21, 2025 0 comments
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$80 for Borderlands 4 too costly? Randy Pitchford says, "If you're a real fan, you'll find a way to make it happen"
Game Reviews

$80 for Borderlands 4 too costly? Randy Pitchford says, “If you’re a real fan, you’ll find a way to make it happen”

by admin May 20, 2025



Worried the impending arrival of $80 games might price you out of your favourite hobby? Well if Borderlands 4 follows suit, Gearbox boss Randy Pitchford has suggested the community should just suck it up and deal with it. “If you’re a real fan,” he recently told a potential purchaser, “you’ll find a way to make it happen.”


Pitchford made the proclamation on social media after a Borderlands fan opined, “Randy, [Borderlands 4] better not be $80. Don’t take that risk, a lot of gamers aren’t gonna pay $80 and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher.”


But Pitchford begged to differ. “Not my call,” he insisted, before dismissing pricing concerns. “If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlour in Pismo Beach and I found a way to make it happen.”


The response from Borderlands fans on social media was, unsurprisingly, swift, strong, and overwhelmingly negative. “Thanks, now I won’t buy the Game even if it costs $70”, one person wrote, while another added, “That has to be one of the worst CEO replies from recent memory.” Another called Pitchford’s comment “elitist [and] out of touch”; “Rich person says just find the money,” another wrote, with plenty more using considerably stronger language.


Of course, none of this means Borderlands 4 will cost $80 dollars when it eventually arrives, but the industry certainly seems to be heading in that direction. Nintendo got the ball rolling earlier this year, when it announced a $79.99 USD price tag for Mario Kart World on Switch 2, and Microsoft was quick to follow, confirming some Xbox game prices would rise to $79.99 at the end of 2025 – presumably in time for this year’s Call of Duty.


Notably, however, Borderlands 4 publisher Take-Two has relayed a more cautious approach to price increases, with CEO Strauss Zelnick recently reiterating the company’s stance on variable, game-by-game pricing. While some analysts have speculated next year’s GTA 6 might reach as much as $100, one of the only confirmed prices on Take-Two’s upcoming roster is Mafia: The Old Country, which costs $50. Borderlands 4 pricing details are yet to be shared.


But while customers might balk at the rising cost of games, former PlayStation exec Shuhei Yoshida recently suggested the move was inevitable. “I think it was going to happen sooner or later,” he explained in the wake of Mario Kart World’s price reveal, “maybe not from Nintendo, but it was going to happen eventually. We live in contrasting times, where inflation is real and significant, but people expect games that are ever more ambitious and therefore expensive to develop to cost the same. It’s an impossible equation.”


As for Borderlands 4, that’s set to launch for PC, PS5, and Xbox Series X/S on 12th September after Take-Two announced it was bringing its release forward.



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May 20, 2025 0 comments
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Welcome to Laughinghyena.io, your ultimate destination for the latest in blockchain gaming and gaming products. We’re passionate about the future of gaming, where decentralized technology empowers players to own, trade, and thrive in virtual worlds.

Recent Posts

  • Opening Night Live buried the lede with WoW’s Midnight expansion – the MMO has a load of new additions coming that are genuinely interesting

    August 20, 2025
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