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Game Pass Ultimate Is Still $20 At GameStop And Many Other Retailers
Game Updates

Game Pass Ultimate Is Still $20 At GameStop And Many Other Retailers

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Microsoft has announced a price hike for Xbox Game Pass Ultimate, raising the price by 50% from $20 to $30 per month. You do not have to pay that much everywhere, however. GameStop, for example, has announced that it will not raise the price of Game Pass Ultimate for in-store and online shoppers, at least not yet.

The retailer continues to sell one-month Game Pass Ultimate memberships for $20 or three-month memberships for $60. This appears to be a promotion, so it’s not likely to last forever, meaning you may want to snap it up now before it’s too late. The price comes down to $19 for one month or $57 for a three-month subscription if you’re a GameStop Pro member ($25/year).

Beyond GameStop, mega-retailer Amazon is also continuing to sell Game Pass Ultimate for $20/month or $60 for three months, as are Walmart, Target, and Best Buy.

A variety of other online retailers are selling Game Pass Ultimate for $20 or less right now for a one-month membership, so be sure to shop around before signing up for the new, higher rate.

Microsoft’s announcement of yet another price hike for Game Pass Ultimate was met with a negative response online. The price hike for Game Pass followed a price increase of consoles, too.

Price increases were always expected, though, as subscription services are known to debut at a low price to drive adoption and then go up in price as the company behind them looks to monetize the base of subscribers. Still, the 50% price hike was more than many expected for Game Pass Ultimate, even with the newly added perks like Fortnite Crew and Ubisoft+ Classics.

PC Game Pass is also going up in price, from $12/month to $16.50/month. Just like with Ultimate, PC Game Pass prepaid codes are still available for the lower price at Amazon. Game Pass Core and Game Pass Standard are changing names to Game Pass Essential ($10/month) and Game Pass Premium ($15/month), and there are no price hikes for those tiers.

Looking ahead, one industry analyst believes Microsoft could offer a lower-priced ad-based Game Pass tier to help draw in more subscribers. Game Pass brings in lots of money already for Microsoft, as the company recently disclosed it reached nearly $5 billion in annual revenue for the first time.



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pokemon card scalper getting shamed in line
Esports

Pokemon fans roast GameStop after it calls out Walmart over TCG scalpers

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GameStop’s attempt to criticize Walmart over Pokemon card scalpers has backfired, as fans quickly turned the spotlight on the retailer’s own trading card practices.

The official GameStop X account quote-retweeted a post showing someone hauling off a large number of Pokemon Mega Evolutions booster packs and tins. “Nothing says family fun like watching a scalper walk out with a cart full of booster packs while kids stare at bare shelves,” the company wrote. “This is why we have purchase limits. Walmart should do the same.”

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While the jab at Walmart gained traction, the replies under GameStop’s post were filled with criticism. Fans accused the company of overcharging for cards, letting exclusive promos slip to resellers, and enforcing restrictive limits that still leave families empty-handed.

Nothing says family fun like watching a scalper walk out with a cart full of booster packs while kids stare at bare shelves.

This is why we have purchase limits. Walmart should do the same. https://t.co/jqJfBb7EEh

— GameStop (@gamestop) September 26, 2025

Fans call out GameStop “hypocrisy”

One user wrote: “Brother you have time to delete this, you’re the ‘for gamers’ store and you’re the first one overcharging for TCG. At least Walmart sells at MSRP, embarrassing.” Others referenced recent issues with Scarlet & Violet promo codes and accused employees of “backdooring” products meant for customers.

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The backlash turned into a pile-on, with comments resurfacing frustrations about GameStop’s trade-in values and inconsistent supply of Pokemon products. As one viral reply put it: “lol GameStop tried to roast someone & the comments roasted them.”

The Mega Evolutions set released on September 26, 2025, introducing over 180 new cards and debuting the ultra-rare Mega Hyper Rare rarity. At the top of collectors’ chase lists are the Mega Hyper Rare versions of Mega Lucario ex and Mega Gardevoir ex, which are significantly scarcer than the Hyper Rares of past expansions. With their gilded finish, unique artwork, and extreme rarity, these cards are expected to command some of the highest prices in the set.

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Crypto Trends

GameStop Posts Narrower Loss in Q2 as Bitcoin Holdings Lift Balance Sheet

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In brief

  • GameStop disclosed 4,710 BTC on its balance sheet, valued at $528.6 million with $28.6 million in unrealized gains.
  • Net loss narrowed to $18.5 million from a $44.8 million profit in Q1.
  • Revenue slipped to $673.9 million from $732.4 million while operating costs fell as collectibles sales rose.

GameStop narrowed its quarterly loss after booking $528 million of Bitcoin on its balance sheet, a move that ranks among the largest corporate wagers on the crypto since Strategy’s headline-grabbing buys.

The Grapevine, Texas-based company reported a net loss of $18.5 million for the quarter ended August 2, compared with a $44.8 million profit in the prior three months. 

Revenue slipped to $673.9 million from $732.4 million in the previous quarter, weighed by declines in hardware and software sales.



GameStop disclosed that it purchased 4,710 BTC during the quarter at a cost of $500 million, in line with an investment policy adopted earlier this year. 

The holdings were valued at $528.6 million at quarter-end, generating an unrealized gain of $28.6 million. The company said it uses Coinbase pricing to measure fair value each reporting period, its filing showed.

The addition of Bitcoin places GameStop among a small but growing group of publicly traded firms that have diversified into digital assets, exposing their financial statements to swings in crypto markets. 

Bitcoin’s price has risen about 18% since early May, helping bolster the carrying value of GameStop’s holdings.

The retailer has been reshaping its finances under Chairman Ryan Cohen, raising cash through a $2.7 billion convertible bond sale earlier this year and divesting international units in Canada and France. 

GameStop ended the quarter with $6.1 billion in cash and equivalents, excluding its digital assets.

Operating losses narrowed to $9.2 million from $10.8 million in the previous quarter, aided by lower selling, general, and administrative costs. 

Collectibles, including trading cards and pop-culture merchandise, remained a bright spot, accounting for nearly a third of sales.

Shares of GameStop were up 1.5% on the day and as much as 5.7% to $24.94 in after-hours trading following the release.

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GameFi Guides

How a GameStop Shopper Won $115K in Bitcoin From a $13 Pack of Cards

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In brief

  • A collector recently walked away with 1 BTC from a $13 pack of cards purchased from GameStop.
  • The card came in via card manufacturer Cardsmiths’ Currency Series, which contains cards redeemable for real cryptocurrency.
  • The pull marks at least the third overall 1 BTC find in the last year.

GameStop doesn’t sell Bitcoin (though it does hold BTC)—but one patron recently scored a full Bitcoin, valued at nearly $115,000 today, after opening a pack of cards purchased at the retailer. 

Nestled in a pack of Cardsmith’s Currency trading cards, an Arizona-based collector recently unveiled a 1 BTC card, which comes with a redemption code that entitles the holder to claim a full Bitcoin. The top cryptocurrency is currently trading just under $115,000, as of this writing.

“I didn’t think it was a serious possibility,” the anonymous collector told card manufacturer Cardsmiths.

Cardsmiths’ Currency series cards offer redemption cards for Bitcoin, Ethereum, Litecoin, and Dogecoin–with the biggest redemption offerings being for 1 BTC or 1 ETH.

Collectors can purchase the packs of currency-themed cards for as low as $13.25 apiece (based on the size of the pack bundle), with 1:192 odds of pulling a crypto redemption—resulting in more than an 865,000% gain based on today’s Bitcoin price.

The recent pull marks at least the third full Bitcoin redemption in the last year via Cardsmiths, with other lucky collectors pulling full Bitcoin cards from $33 and $50 packs, respectively. 

Though entitled to the full Bitcoin, the most recent collector said they are only keeping 0.5 BTC of it thanks to a pledge they made on Reddit prior to pulling the card.



“First, let me introduce myself: I’m the crazy Ape who made a promise a while back that some of you may vaguely remember,” the Reddit user named decoparts posted to the Currencytradingcards subreddit. “To recap: I was documenting my pulls from a bunch of S4 Currency cards I had saved up, and I pledged that I would give half of the after-tax value to a charity, out of whatever crypto I found.”

“Boy, was I in for a lesson on backing up my promises and putting my money where my mouth is,” they added.

Though Cardsmiths’ Series 4 Currency cards are all sold out online, its most recent SPACE Series holds unredeemed full Bitcoin cards, with packs that sell for as little as $13.75 via its online store. 

The odds of walking away with crypto remain long though, with only 1 of every 192 packs expected to provide a crypto redemption card—the same odds the recent lucky collector faced. 

A representative for Cardsmiths did not immediately respond to Decrypt’s request for comment.

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