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FIFA taps Avalanche to launch dedicated blockchain for NFT platform
NFT Gaming

FIFA taps Avalanche to launch dedicated blockchain for NFT platform

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The Federation Internationale de Football Association (FIFA) has selected Avalanche to power its dedicated blockchain network for non-fungible tokens and digital fan engagement, the organization announced on May 22.

FIFA’s layer-1 (L1) blockchain will be powered by the Avalanche network’s scalability-focused infrastructure for the association’s five billion fans worldwide.

The move comes nearly a month after FIFA announced its initial plans to launch a new network for its blockchain-based collectibles. AvaCloud’s Ethereum Virtual Machine (EVM) compatibility will enable smoother integration with decentralized wallets and applications.

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The move will enable FIFA to deliver “unique digital collectibles and immersive fan experiences, powered by the speed, scalability, and EVM compatibility,” according to Francesco Abbate, CEO of Modex and FIFA Collect.

“The decision was based on a rigorous analysis of key factors including performance, security, transaction fees, customizability, and scalability,” Abbate stated in a May 22 announcement shared with Cointelegraph.

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FIFA Collect begins migration to Avalanche

As part of the rollout, FIFA will migrate its NFT marketplace and NFT collection, FIFA Collect, to the new Avalanche-powered FIFA Blockchain.

FIFA added that “future plans and business cases are planned but not yet publicly disclosed.”

Following the migration, external Algorand-based wallets such as Pera and Defly will no longer be supported. Instead, users will be able to connect to FIFA Collect via MetaMask or other EVM wallets that support WalletConnect.

FIFA launched its NFT collection ahead of the 2023 Club World Cup in Saudi Arabia in collaboration with blockchain firm Modex.

Source: EntertheMythos

In November 2024, FIFA partnered with blockchain gaming studio Mythical Games to launch FIFA Rivals, a free-to-play soccer game for iOS and Android.

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FIFA Kicks Off Avalanche L1 to Power Soccer NFT Collectibles Platform

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In brief

  • FIFA is migrating its FIFA Collect digital collectibles platform from Algorand to its own dedicated blockchain built on Avalanche.
  • FIFA Collect offers NFT-based digital collectibles based on key players and moments from international soccer competition.
  • Avalanche enables developers to launch their own dedicated, customizable L1 or layer-1 chains.

FIFA, the governing body of international soccer, is planning to migrate its FIFA Collect NFT collectibles platform to its own Avalanche Layer-1 blockchain.

FIFA Collect, which allows users to purchase and trade NFT-based soccer highlights, was previously launched on Algorand and also issued some collectibles on the Ethereum scaling network Polygon.

In April, the platform said it would leave Algorand and migrate assets to a new FIFA-centric blockchain, which is now confirmed to be powered by Avalanche.

“This move enhances our ability to deliver unique digital collectibles and immersive fan experiences, powered by the speed, scalability, and EVM compatibility. That means seamless integration with popular wallets, easier access, and a future-proof foundation for growth,” Francesco Abbate, CEO of Modex and FIFA Collect, said in a statement. 

“We’re proud to help lay the groundwork for a new era of digital football, and this technology aligned best with the long-term vision and the technical requirements needed to support the continued growth of our digital ecosystem.” 

The decision to migrate from Algorand was made by analyzing factors like performance, scalability, and customizability, according to Abbate. 

“FIFA is a world-renowned brand and league. Avalanche gives it the infrastructure and scale to leverage their global audience, fan base, and business ambitions on their terms and to expand with assets, applications, and use cases as they grow,” Ava Labs Chief Business Officer John Nahas told Decrypt. 

Now with FIFA’s digital soccer collectibles platform migrating to its own chain, Nahas said the industry should consider it a step towards broader adoption of blockchain. 

“I’m excited, I’m sure the Avalanche community will be thrilled, and the broader industry should see the largest sports league in the world expanding on-chain, with their own chain, as a step towards real world adoption of this technology that can bring about new assets, applications, and use cases,” Nahas added.  

The migration of FIFA Collect is the first of FIFA’s plans for its new blockchain, but future business cases are planned, according to a statement, though no further details were shared.

Edited by Sebastian Sinclair and Andrew Hayward

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