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Michael Saylor doesn’t seem bothered about other big companies joining the Bitcoin bandwagon.
Speaking on Bloomberg Crypto alongside Matt Meilier and Katie Greifeld, the MicroStrategy (rebranded to Strategy) executive chairman made it clear that he’s not losing sleep over JPMorgan or Warren Buffett. In fact, he sounded ready for them.
Saylor’s confidence hasn’t changed. His company, now completely backed by crypto, is still buying—and according to him, that’s what makes all the difference.
Strategy’s Bitcoin Bet Remains Unshaken
At the moment, Bitcoin is trading at $107,918. Saylor believes it’s still early. He told Bloomberg that legacy firms like JPMorgan will probably wait until BTC hits $1 million before they make serious moves.
JPMorgan recently announced plans to let select clients borrow money using Bitcoin ETFs as collateral. That news came not long after reports that the banking giant will soon allow direct Bitcoin purchases. These signs point to a growing interest in crypto, even from traditional finance heavyweights.
Saylor, though, brushed it off. He said Strategy is ready to compete with anyone, no matter how big. He argued that firms like JPMorgan will end up buying crypto when it’s much more expensive than it is now.
Michael Saylor: I welcome the competition from JP Morgan. I hope they enter the space. I’m not really worried. When they (finally do it) they’ll be paying $1 million per Bitcoin. The price will go to the moon.” pic.twitter.com/YaEg4ToLTg
— Altcoin Daily (@AltcoinDaily) June 10, 2025
No More Bear Markets?
During the interview, Saylor made another bold claim—he said there would never be a bear market for Bitcoin again. While that’s hard to prove, he backed it with Strategy’s continued buying and the strong demand he believes is still to come.
The idea that Bitcoin might never dip again would sound strange to most investors. But for Saylor, Bitcoin isn’t just an asset. It’s the foundation of Strategy’s entire business model. He says that’s what gives the company an edge.
BTC is now trading at $107,918. Chart: TradingView
He also said that the Bitcoin-backed structure helps Strategy issue preferred stock with more liquidity and better returns. These claims weren’t backed by detailed data, but Saylor was confident during the interview.
JPMorgan’s Move Seen As Bullish For Bitcoin
Despite downplaying the competition, Saylor did admit that JPMorgan’s involvement could be good for the overall market. He thinks it could boost BTC price even higher, creating gains for everyone already holding BTC or related products.
On May 1, he tweeted that Bitcoin will reach $1 million before most wealth managers advise their clients to buy in. He took it a step further and said it might hit $10 million before they realize it’s a good idea.
Calls For More Tech Giants To Buy Crypto
Saylor hasn’t stopped at just talking about JPMorgan. He’s reportedly encouraged companies like Apple and Microsoft to get Bitcoin exposure. His push isn’t just about Strategy—it’s part of a larger vision he’s been promoting for years.
He also took a jab at skeptics like JPMorgan CEO Jamie Dimon and US President Donald Trump supporter Warren Buffett. Saylor believes their criticism comes from not understanding Bitcoin.
Whether people agree or not, Saylor’s message hasn’t changed. He says Strategy is still buying, and he’s not afraid of the competition.
Featured image from Medium, chart from TradingView
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