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Nintendo Switch 2 Third-Party Developer Claims That Sales Were "Below Our Lowest Estimates"
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Nintendo Switch 2 Third-Party Developer Claims That Sales Were “Below Our Lowest Estimates”

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One third-party Nintendo Switch 2 game developer told The Game Business that sales numbers were “below our lowest estimates,” highlighting the lukewarm performance of third-party launch titles in the first two weeks of the Switch 2’s lifespan.

The Nintendo Switch 2 launch lineup consisted of a healthy number of third-party titles, including Konami’s Survival Kids, Square Enix’s Bravely Default Flying Fairy HD Remaster, CD Projekt Red’s Cyberpunk 2077, and more. According to data from Circana, cited by The Game Business, 81% of physical Nintendo Switch 2 game sales were for first-party titles, such as Mario Kart World and the Switch 2 Editions of The Legend of Zelda: Breath of the Wild and The Legend of Zelda: Tears of the Kingdom. NielsenIQ reports Cyberpunk 2077 has been the best-selling third-party game on Switch 2 so far, while Circana’s data reveals Sega is the third-biggest Switch 2 game publisher.

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Now Playing: Every Switch 2 Launch Game

Circana executive director Mat Piscatella posted on Bluesky that “Third party unit share of Switch 2 physical software during week 1 reached just shy of 40%,” which is almost double what third-party games did at the launch of the Switch 1. The Game Business did point out that improvement over the performance of third-party games on the original Switch, but also explains that “it’s hard to describe these statistics as positive.” That’s understandable, considering the Switch 2 has had one of the most successful console launches of all time, yet an anonymous publisher is claiming that even its lowest estimates overestimated how well third-party games would do on Switch 2.

The release of this information has caused discussions over the negative impact of Game-Key Cards, which are physical game cartridges that don’t contain a game’s full data and still require a download. Kelsey Lewin, owner of Seattle game retailer Pink Gorilla Games, said on Bluesky that Game-Key Card sales have flagged. “We had very low expectations carrying these in-store but can anecdotally confirm: no one is buying these,” Lewin wrote

Niko Partners director of research and insights Daniel Ahmad is less bullish on the idea that Game-Key Cards had a negative impact on third-party Switch 2 sales. “I hate to break it to people, but the ‘I refuse to buy a game for my Nintendo Switch 2 if the physical version is not on the cart’ crowd are both a minority today and will be an even smaller minority in five years,” he posted on X.

While the third-party numbers on Switch 2 aren’t very promising thus far, we’ll see how these games perform in the coming months and years as more brand-new games come to the platform.



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Major US retailers cancel Nintendo Switch 2 pre-orders
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New report suggests third-party Switch 2 game sales are “below estimates”

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Though sales of Nintendo’s new Switch 2 hardware had become one of the fastest-selling consoles ever, sales of third-party games have reportedly been sluggish and “below estimates.”

That’s according to a new report by The Game Business, which intimates that despite attracting strong buy-in from partners like EA, Take-Two, Microsoft, Ubisoft, Sega, Capcom, Bandai Namco, Square Enix, CD Projekt, and Konami – and although third-party publishers have fared better with the Switch 2’s launch than its predecessor – “most third-party Switch 2 games posted very low numbers.”

According to NielsenIQ, CD Projekt’s Cyberpunk 2077 is currently the best-selling third-party game of Switch 2’s launch. However, although third-party publishers “appear to have done slightly better during the launch of Switch 2 compared with Switch 1,” report author Christopher Dring added: “It’s hard to describe these statistics as positive.”

“Most third-party Switch 2 games posted very low numbers. One third-party publisher characterised the numbers as ‘below our lowest estimates’, despite strong hardware sales,” Dring writes. “The improvement over the Switch 1 launch is also slightly misleading. For starters, there were more consoles sold this time. Plus, the Switch 1 only launched with five physical games: The Legend of Zelda: Breath of the Wild, 1-2-Switch, Just Dance 2017, Skylanders Imaginators, and Super Bomberman R. By comparison, the Switch 2 had a wider selection, with 13 physical games available at launch.”

Dring also posited that the lack of early review units for press – which has, in turned, hampered timely reviews – may also have adversely impacted sales as “there were no critical reviews available for them to base their purchasing decisions on.”

Earlier this week, we reported Nintendo Switch 2 has sold more than 1.1 million units in the United States, breaking launch week records for gaming hardware. Hardware sales for the Nintendo Switch 2 have reached almost one million units in Japan, too, making it the country’s biggest console launch to date.


The Game Business newsletter was created and written by GamesIndustry.biz’s former head of games, B2B, Christopher Dring.



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Bitcoin Price Flat as May US Jobs Report Beats Estimates

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In brief

  • Bitcoin remained relatively flat after May jobs data showed 139,000 new positions (above the 125,000 forecast), though it has dropped 1.5% in 24 hours to $103,919.
  • Major altcoins experienced larger declines, with Ethereum falling 5.5% and Dogecoin dropping 6.4% amid broader market concerns.
  • Crypto markets are facing pressure from economic uncertainties, trade tensions, and political disputes between Trump and Musk.

Bitcoin stayed flat after the Bureau of Labor Statistics May nonfarm payrolls report showed a steady jobs market in May—an encouraging sign that the economy may be stabilizing.

Economists had forecast that the U.S. would add 125,000 jobs in May, according to Dow Jones. But this morning’s Bureau of Labor Statistics report shows that employers hired 139,000 works last month.

Bitcoin peaked above $105,000 earlier today, but has fallen 1.5% in the past 24 hours and is currently changing hands for $103,919, according to crypto markets data provider CoinGecko. Major altcoins had a more outsized reaction. Ethereum has fallen 5.5% to trade at $2,481.68 at the time of writing.

XRP and Solana were more muted, having fallen 2.6% and 1.8%, respectively, in the past day. But Dogecoin, the OG meme coin and Elon Musk’s favorite, has fallen 6.4% to $0.1789.

“Bitcoin’s rally is showing signs of fatigue, and macroeconomic uncertainties are beginning to take a bite,” 10X Research said in a report Friday.

Digital assets have tumbled this week amid the sagging jobs and economic indicators, rising trade tensions, and most recently a boiling feud between U.S. President Donald Trump and his erstwhile political pal and Dogecoin friend Elon Musk.

The jobs report showed a gain of just TK positions, roughly aligning with consensus forecasts for a 125,000 job increase but below April’s total of 177,000 and a year-to-date monthly average of 144,000 jobs.

Earlier this week, the ADP jobs report showed showed hiring levels at roughly a third of expectations, and the the non-manufacturing Services PMI—a widely watched measure—contracting to 49.9%, only the fourth time since the recession of 2020 that it has dropped below the 50-percent breakeven point.



Bitcoin has fallen 5.4% over the past 14 days as markets have fretted about the re-escalation of U.S. tariff policies that already seem to be wearing on the economy. Ethereum, XRP, Solana and Dogecoin also dropped over the same period with DOGE hit particularly hard.

“In sum, things do look to be slowing, but not yet at crisis levels,” wrote Noelle Acheson in her Crypto Is Macro Now newsletter on Thursday. “Given how much the market reacted to the ADP report, we can expect tomorrow’s read of the official US jobs data to also be feisty.”

Edited by Stacy Elliott.

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