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Crypto Trends

Who Needs 280 Bitcoin Domain Names? Massive BTC Bundle Goes Up for Auction

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In brief

  • Lloyds is hosting an auction for more than 280 Bitcoin-themed domain names, all in a single bundle.
  • Domains available include BitcoinWallets.com and BitcoinExchanges.com, among others.
  • The auction follows Lloyds’ $3 million sale of XBT.com.

A collection of more than 280 Bitcoin-themed domain names is up for auction via a single sale at Lloyds, the famed auction house announced on Tuesday. 

The collection includes dozens of geographical themed Bitcoin domains, like JapanBitcoin.com and AustraliaBitcoin.com, as well as more functional domains like BitcoinExchanges.com and BitcoinWallets.com.

Other notable (and/or amusing) names in the bunch include BitcoinforPizza.com, EmailBitcoin.com, BitcoinSpotETF.com, BitcoinSeedPhrase.com, TokenizedBitcoins.com, and BitcoinNetzwerk.com.

“This isn’t just a group of good domains,” Lloyds Auctions Chief Operations Officer Lee Hames said, in a statement. “It’s the architecture of Bitcoin’s internet presence. Whoever wins this auction won’t just own names, they’ll own the language of Bitcoin’s digital economy.”

The Australia-based auction house previously held an auction for XBT.com, an alternative ticker to BTC that is sometimes used for Bitcoin, selling it for more than $3 million on its own.



“After setting the benchmark with XBT.com, we’re now offering the infrastructure behind it, a full suite of digital assets that define the Bitcoin space online,” Hames added. 

Some domains in the lot were registered as early as 2010, shortly after Bitcoin’s emergence in 2009, leading Lloyds to speculate that the anonymous domain registrants may have been tied to the early Bitcoin developer community. 

In order to bid on the lots, users must be pre-approved by Lloyds. The firm began accepting payment in cryptocurrency as early as 2021, accepting Bitcoin, Ethereum, and other popular cryptocurrencies.

Lot estimates are not listed by Lloyds for the sale, though the firm calls the auction a “significant offering.” Other popular crypto domains, like BTC.com and ETH.com, have traded hands for more than $1 million in the past. 

A representative for Lloyds did not immediately respond to Decrypt’s request for comment or questions about lot estimates.

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Gaming Gear

A generic top-level domain could boost your brand, and 92% of businesses agree

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  • gTLDs enhance brand identity, trust, engagement, SEO and control over online presence
  • 53% of businesses want to stand out from competitors – gTLDs can help
  • Some marketers didn’t know they could register gTLDs

New research from ICANN has revealed that generic top-level domains (gTLDs) have been likened to digital storefronts, noting that unique online addresses are becoming critical for branding and customer engagement.

ICANN’s global survey of more than 2,000 marketers from 14 global markets found that gTLDs like .microsoft or .brazil offer untapped branding and operational opportunities.

The study also found that brands can enhance their identity, improve trust and control their online presence more effectively when using a gTLD.


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Businesses are missing out on generic TLD benefits

An overwhelming majority (92%) of the marketers surveyed agreed that gTLDs offer benefits, including enhanced brand differentiation/identity (46%), improved customer trust and engagement (45%), better control over online presence (44%) and improved SEO (44%).

Although gTLDs might be new additions to companies’ roadmaps, they can also form part of existing strategies. For example, 53% noted wanting to stand out from competitors as a top priority in the next 12 months. One in two (52%) also noted wanting to attract and engage the right audience, while a similar number (47%) declared keeping up with digital trends to be a top priority.

However, as with any change in technology, some are finding that there are certain hurdles preventing them from going all-in on gTLDs, including high costs (31%), a lack of knowledge (27%) and insufficient time, unclear ROI or security concerns (24% each).

ICANN also observed misconceptions, with 16% of marketers believing gTLDs were government-only and 9% thinking they were part of trade agreements.

With gTLDs offering a transformational opportunity for brands willing to spend the time setting them up, ICANN is urging brands to start preparing now in order to arm themselves with the knowledge and power.

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