Doja Cat is coming to Fortnite’s 2025 Halloween event and the battle royale tried to get players hyped by letting R&B’s “Queen of Memes” take over the Fortnite X account on Wednesday. It didn’t take long for that piece of online performance art to blow up after the account tweeted what seemed like an obvious allusion to sex toys and Doja Cat denied being behind it. “Shit cringe as fuck now I’m embarrassed,” she wrote back.
The Fortnite X account had Doja Cat’s in-game face as its avatar when it posted “mother of rose toys,” which many fans immediately took to mean sex toys. “Oh damn the sex update is real!!” one joked on the subreddit. But Doja Cat immediately distanced herself from the whole thing and the post was taken down. People didn’t believe her at first. “I told them not to man that’s not even me,” she wrote. “I said this yesterday and then said ‘don’t post that’ :/.”
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The internet-savvy artist has a history of trolling and back-handed marketing endorsements, as Polygon points out. So many are left wondering whether this was an actual brand activation gone bad or part of some elaborate 4D poster chess to get people talking and arguing about what is, at the end of the day, a microtransaction-filled in-game event aimed at getting players to empty their virtual wallets on overpriced skins. Is the modern media landscape so cynical as to desperately gin up a non-troversy just to pad the quarterly sales figures?
Some folks are genuinely surprised that a game largely aimed at children would go anywhere near sexual entendres, even if the whole thing really is just a social media fake-out on page seven of the Fortnite Halloween 2025 marketing deck. With the culture already primed to lash out at any online gaming-adjacent micro-scandal, it does seem a bit far-fetched that Epic Games would willingly ignite a whole discourse cycle around “Fortnite sex toys.”
After all, it only just got done making sure there weren’t any accidental Nazi allusions in its latest Peacemaker emote following some late season-2 twists. It’s due back tomorrow with a “modified” animation that will apparently remove any possibility of it accidentally conjuring a swastika. Then again, Epic didn’t seem too worried about Darth Vader, voiced by AI James Earl Jones, saying racist stuff and cursing at players, so who can say?