NASA is shutting down several social media accounts run by the Science Mission Directorate, including the official Mars Curiosity Rover account on X. The organization says it made the decision in order to “make its work more accessible to the public, avoiding the potential for oversaturation or confusion.”
The “social media consolidation project” is concentrated in part on X, where there are dozens NASA accounts affiliated with specific missions and areas of research. So far 29 accounts are being archived or consolidated with other accounts, including @MarsCuriosity and @NASAPersevere, the two accounts for the organization’s Mars rovers. Posts about both missions will now come from the more general @NASAMars. Some social media accounts will also “rebranded to better align with the new strategic framework,” NASA says, “reflecting a broader scope or a more direct connection to core NASA initiatives.”
With “over 400 individual accounts across 15 platforms” it’s not exactly unreasonable that NASA is trying to streamline things, but there is some much appreciated specificity lost when news and information is coming from a more general account. NASA’s Curiosity is beloved and the agency’s research into Mars was likely more well-known because the social media account made identifying with the rover easier.
Beyond social media accounts, NASA could be heading into next year with far fewer resources in general. The Trump administration’s proposed 2026 budget includes around a $6 billion cut to NASA’s funding. The limited resources could lead to multiple planned missions being cancelled The Washington Post reports, including sending a probe to Venus, taking mineral samples from asteroids and studying gravitational waves with the European Space Agency.