McDonald’s is celebrating China’s Mid-Autumn festival with a special collaboration in honor of the country’s standout AAA game, Black Myth Wukong.
Black Myth Wukong was a resounding success for Chinese studio Game Science, which brought the timeless epic of Sun Wukong to players around the globe in August 2024.
Winning Best Action-Adventure at the Game Awards, Wukong has continued to capture the hearts and minds of fans in the year since then, and the developers are already working on their next mythos-inspired game, Black Myth: Zhong Kui.
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In recognition of Wukong’s achievements, McDonald’s China is collaborating with the highly-lauded title to ring in the country’s Mid-Autumn Festival.
Unsplash.com: Yusdi HassanChina’s Mid-Autumn Festival is underway, and McDonald’s is celebrating with a Black Myth: Wukong collaboration.
Black Myth: Wukong comes to McDonald’s China with special meals & merch
The Mid-Autumn Festival is a holiday in China that celebrates the fall harvest when the moon is at its largest and brightest. During this time, friends and family will gather together and gaze up at the harvest moon, bake moon cakes, and decorate their homes with lanterns.
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McDonald’s is giving customers the best of both worlds in honor of both Black Myth: Wukong and the Mid-Autumn festival by offering limited-time items and special merchandise.
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In mid-September, promotional materials from McDonald’s China began circulating on social media, showing posters of Sun Wukong alongside a slew of special meal deals.
McDonald’s / X: Daniel Ahmad
Two of the limited-time offerings include a ‘Golden Crispy Chicken Egg Mooncake,’ as well as a ‘Cheese Double Beef Black Gold Mooncake.’ Also on offer are Crispy Shrimp Nuggets and Curly Fries with dipping sauce “as golden as treasure.”
For desserts, customers can choose from an Autumn Osmanthus-flavored Sparkling Milk Tea, a Golden Egg Yolk Big Luck Flavor McFlurry, and a Sesame Lava Pie packed with egg yolk filling.
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That’s not all; fans can even purchase an exclusive, double-sided velvet lounge robe embroidered with the Monkey King holding a burger on his head.
McDonald’s / X: Daniel Ahmad
Certain McDonald’s locations in the country have even decorated their restaurants to match the game, as well as setting up pop-up shops with special merchandise like tote bags, T-Shirts, pins, and more.
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It’s safe to say that this collaboration has left Western foodies jealous, with one writing on X: “We never get cool stuff in America!”
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McDonald’s / X: Daniel Ahmad
This is the latest overseas collaboration from McDonald’s to go viral after the fast food chain announced that it’s finally bringing back Monopoly in the United States after nearly a decade.