Sonic Racing: CrossWorlds brought Sega’s iconic characters to the racetrack last month, and now, the company is teaming up with Puma for a limited-edition set of sneakers and apparel inspired by the game.
Sega and Puma have officially unveiled the Sonic Racing: CrossWorlds collection, which includes themed trainers for Sonic, Tails, and Shadow, all in their signature colors. Puma describes them as a blend of “motorsport styling with graphic cues inspired by racing and design elements from Sonic Racing: CrossWorlds.”
Beyond the sneakers, the collection features a jacket, T-shirts, a hoodie, and more.
The Sonic Racing: CrossWorlds sneaker collection from Puma.
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As part of the collaboration, Puma’s designs will be introduced in Sonic Racing: Crossworlds as free in-game decals that can be added to the vehicles. Puma will release the sneakers and apparel on the company’s official site, stores, and other outlets on October 30.
This isn’t Puma’s first leap into gaming-inspired apparel. The company previously released Animal Crossing sneakers and designed in-game clothing for the hit soccer game Rematch. Earlier this year, Nike dropped sneakers inspired by GoldenEye 007, which sold out almost immediately.
While there aren’t any new Sonic games on the immediate horizon, Shinobi: Art of Vengeance is getting DLC in early 2026 that will add the blue hedgehog’s longtime adversary, Dr. Eggman, as a boss fight. Two other boss battles will also be added to the game, but Sega hasn’t revealed the identity of those foes yet.
