Strategy Inc. continues to expand its Bitcoin (BTC) holding, escalating its accumulation despite market turbulence as prices slipped 3% to $115,539.The Virginia-based firm, led by CEO Michael Saylor, revealed on August 18 that it had acquired 430 BTC for roughly $51.4 million at an average price of $119,666 per coin.
This purchase lifts the company’s total Bitcoin holdings to 629,376 BTC, making Strategy one of the world’s largest corporate holders of the asset. Since it began its accumulation, the firm has spent $46.15 billion, averaging $73,320 per coin.
Besides the latest acquisition, Saylor highlighted the firm’s performance. “Strategy has acquired 430 BTC… and has achieved BTC Yield of 25.1% YTD 2025,” he wrote on X. Hence, despite volatile conditions, Strategy has maintained consistent gains, proving the effectiveness of its accumulation strategy.
The recent update wasn’t just about purchasing Bitcoin. Below the post, the CEO also included a fresh approach to the company’s equity issuance strategy linked to its Bitcoin reserves. The firm introduced a tiered system that considers their market value in relation to net asset value (mNAV).
When the firm’s trading value exceeds 4.0x mNAV, it issues more MSTR shares to acquire additional Bitcoin. In the range of 2.5x to 4.0x mNAV, they continue to issue shares, but only when the opportunity arises.
Strategy today announced an update to its MSTR Equity ATM Guidance to provide greater flexibility in executing our capital markets strategy. pic.twitter.com/xSwwcWubIq
— Michael Saylor (@saylor) August 18, 2025
Consequently, below 2.5x mNAV, the company restricts issuance to meeting debt or other obligations. Finally, if valuation sinks under 1.0x mNAV, Strategy may issue credit to repurchase its own shares.
SEC Filing Confirms Strategy
The company also filed a Form 8-K with the SEC as part of its update, making sure it stays in line with investor disclosure rules. In simple terms, this shows that Strategy is being open about how it manages money while steadily building its Bitcoin stash.
The firm’s bold move makes it clear that Bitcoin is not just a side investment, but its main treasury strategy. Moreover, the updated guidance shows that Strategy plans to keep using market ups and downs to grow its holdings while still protecting shareholders from too much dilution.
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