Chick-fil-A is preparing to test a standalone restaurant that focuses entirely on drinks, but fans hoping for chicken sandwiches or waffle fries won’t find them on the menu.
The chain confirmed to Today that the new concept, called Daybright, will debut in the Greater Atlanta area in 2025 under its subsidiary Red Wagon Ventures. Instead of Chick-fil-A staples, the spinoff will serve beverages like specialty coffees, smoothies, and cold-pressed juices, along with a food menu that hasn’t yet been detailed.
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Customers will not be able to order traditional Chick-fil-A items like waffle fries or chicken nuggets at Daybright, as the brand is positioning it separately from its core restaurants.
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A new lane for Chick-fil-A
Red Wagon Ventures was formed to explore ideas beyond the main business. Its name references founder Truett Cathy’s childhood, when he used a red wagon to sell Coca-Cola in his neighborhood.
Daybright enters the market as fast-food chains expand into customizable drink offerings, a space long dominated by Starbucks. Earlier this year, McDonald’s beverage spinoff CosMc’s closed after less than two years in operation, though some of its specialty sodas will now appear in select McDonald’s restaurants.
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Chick-fil-A and McDonald’s aren’t the only major fast food chains to open spinoffs over the last few years, either. KFC, another popular chicken restaurant, opened its first ‘Saucy by KFC’ restaurant in December 2024, which focuses on different types of sauce to spruce up its chicken offerings.
