Arizona Beverages is turning a prank into a product this fall. The company announced it will launch a new berry-flavored carbonated juice cocktail called Rizzler Berry in October, fronted by 9-year-old TikTok star Christian Joseph Savasta, better known as ‘The Rizzler.’
The drink originated as an April Fools’ gag earlier this year when Arizona shared mock-up cans on social media featuring Savasta as its “Chief Rizz Officer.” Posts teasing a fictional “Rizzberry” flavor quickly went viral, generating millions of views across social media and sparking distributor inquiries about whether the drink was real.
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Arizona Chief Marketing Officer Spencer Vultaggio said the reaction convinced the company to make the product for real. The flavor combines strawberry, cherry, raspberry, blackberry, apple, and blue raspberry, with Savasta describing it as “fizzy and tastes like berry juice…sweet but not too sweet.”
Arizona’s marketing push
To promote the launch, Savasta toured Arizona’s 60-acre factory and visitor center in Keasbey, New Jersey, dubbed “AriZonaLand.” He joined co-founder Don Vultaggio in the lab to recreate the drink’s development.
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This comes amid rumors that Arizona will have to raise the price of its iconic drinks due to tariffs on aluminum cans. However, Vultaggio has since said they will not be doing so anytime soon.
