For the first time since its launch in January, Nvidia’s GeForce RTX 5090 has fallen below its MSRP thanks to this discount at OverClockers in the UK, with broader savings also available in Europe, a sign that the great GPU drought might be coming to an end.
The RTX 5090 is the best Graphics card on the market if you want extreme performance and a price tag to match. With its 32GB of memory, enormous bandwidth, and excellent performance, all of its flaws mostly revolve around the fact that, up until now, it has been extremely hard to get hold of and, as a result, very expensive.
Now, you can buy one at OverClockers UK for £1,879.99. Less than the MSRP of the Founders Edition and £280 less than the list price of this particular Palit version.
Beyond the UK, there are also signs of a general softening of the RTX 5090 market across Europe. A similar dip below MSRP has recently been reported in Finland by VideoCardz. As with this UK discount, the margins of discount below MSRP are very slim. Rather, it’s the landmark moment of the card dropping below MSRP for the first time that has caught our attention.
Here at Tom’s Hardware, we’re observing multiple UK stockists with decent amounts of 5090s, and OC’s website claims it has shifted more than 30 of these discounted cards today alone.
5090 prices in the U.S. remain exorbitantly high, unfortunately. The cheapest card in stock at Newegg, for instance, is this $2,919 Gigabyte version, fully $900 more than the Founders Edition MSRP.
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